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Shanee benzur2

We’re Listening: NVIDIA’s Social Media Command Center

By on Nov 2 2011 in Corporate
16 Comments 16 Comments

social-media-command-center-3

Fans are NVIDIA’s life blood. They’re why we come into work. They’re why we innovate amazing products. And they’re why we put on events like last month’s GeForce LAN 6 on the USS Hornet aircraft carrier.

It’s vital for us to know what fans are saying – so we can understand how we’re doing and integrate feedback into our products.

Social media provides a great way for us to listen to what’s getting said.

Enter the Social Media Command Center:

This is our official social media-monitoring hub, and how we stay plugged into the social web. It also serves as a training center to help NVIDIAns participate in social conversations, using apps like TweetDeck and Spredfast.

It also happens to be where I get to work every day, keeping an eye on fans’ comments. I take all their feedback and deliver it to the right people here, whether the comments are good, bad or just for fun.

The command center boasts eight 22-inch Samsung monitors on a custom wall-mount, powered by two Quadro NVS 450 professional graphics cards. The wall of monitors makes for an impressive display that attracts lots of visitors, including our top execs.  We use watt-stoppers to conserve energy use in the Social Media Command Center when it’s not in use.

Whenever we launch a new driver or product, I stay posted at my station to monitor social media traffic, as do others in the customer care and driver teams. When fans have issues, we identify NVIDIA employees who are best suited to help, and mobilize to resolve these issues as quickly as possible. When fans indicate that they like certain features, we try to focus on those in future releases.

The Social Media Command Center allows NVIDIA to  address fan feedback quickly. While we may not be able to answer each tweet or forum post directly, fans should know that we’re reading all your comments and we definitely care.

If you want to join the conversation with NVIDIA here are some resources to help:

  • For technical issues visit nvidia.com/page/support.html
  • To become a member of one of our community sites on Facebook or to talk to us on Twitter, check out our “find us online” page. It’s a directory of NVIDIA profiles across product families and regional accounts.
  • To join our forums and  talk to other NVIDIA fans, visit forums.nvidia.com

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  • http://pulse.yahoo.com/_AT6DMUGZ6FMZAUV7DZTQVCCMFE ReedR

    it’s great that you guys listen! and i hope you are working on improving the BF3 support more! my PC still freezes every 2-3 sessions!

  • http://www.howardlindzon.com howardlindzon

    Really awesome.  

  • Anonymous

    The camo is a nice touch :-)

  • http://www.facebook.com/john.t.nguyen John Nguyen

    The hat comes with the job? Awesome

  • Anonymous

    Eight screens and only one mouse? That’s impressive.

  • Anonymous

    Listen to us? It would be better you say something to us – maybe something about Tegra 3 / Kal-El? :D

  • http://www.facebook.com/muhammed.abdelhameed Muhammed Abd-Elhameed

    Awesome !

  • http://www.shaneebenzur.com Shanee Ben-Zur

    Thanks for the comment Muhammed

  • http://www.shaneebenzur.com Shanee Ben-Zur

    Hey Sontin, we have to listen to know you want that kind of info you want to hear from us :) So, while I can’t necessarily give away deets that aren’t publicly available, I can say that if you read the blog or follow our Twitter or Facebook page we’ll make sure to keep the fans updated on the latest news.

  • http://www.shaneebenzur.com Shanee Ben-Zur

    @jamesnpope Yep, the whole setup is powered by one machine (with two Quadro 450s). Figuring out where the mouse is between all those screens, any point in time, is part of the fun/challenge :)

  • http://www.shaneebenzur.com Shanee Ben-Zur

    @facebook-551749797:disqus indeed it does. I thought a camo jumpsuit might be too much, so we settled on a hat :)

  • http://www.shaneebenzur.com Shanee Ben-Zur

    @hyku:disqus always a pleasure seeing you in a comment thread. Yes, camo is like a great blue-jean. It really goes with everything.

  • http://www.shaneebenzur.com Shanee Ben-Zur

    @howardlindzon:disqus thank you, sir. And for your tweets :)

  • http://www.shaneebenzur.com Shanee Ben-Zur

    @yahoo-AT6DMUGZ6FMZAUV7DZTQVCCMFE:disqus Thanks for the comment. And yes, actually it would really help us if you could join in the forum thread or our customer care site. Getting user info helps us diagnose any bugs – http://forums.nvidia.com/index.php?showtopic=213670

  • http://twitter.com/SRobo44 Ed Robichaud

    Awesome set-up #NVIDIA & about time IMHO, keep up the good work

  • http://www.facebook.com/people/Peter-Corbett/2602130 Peter Corbett

    Nice work Shanee! We’ve just stood something up like this for VW: http://www.istrategylabs.com/2011/06/the-socialsphere-data-visualization-in-the-motor-city-of-germany/ < though is more visualization focused rather than response focused. If you're into this kind of thing check out the Grandstand visualization we built for Ford recently: social.ford.com/our-articles/cars/focussedan/let-them-tweet-cake/ < should be able to do self serve version soon :)