Booth babes are a dime a dozen at CES. NVIDIA has something better going for it – a Tesla Model S and Audi S7.

The sexy sedans, parked front and center at our booth, have helped draw more than a thousand visitors an hour through our booth.

The two cars were mobbed by people clambering in and out of the cars and snapping pictures of their next-generation in-dash displays in action.

They rely on Tegra processors to power displays that control vehicle functions, multimedia playback, Google-powered GPS navigation, and more.

Take a deep dive into our automotive technology story with Danny Shapiro, NVIDIA’s director of automotive, in the video below.

More than a few couldn’t believe the displays in the two cars – which are standard equipment on each model — were real.

“That’s a prototype, right?” Carey Tisler asked as he gawked at the 17-inch dashboard mounted control panel in the Model S.

Nope, another booth attendee told him, that’s a production vehicle.

“The display is just phenomenal,” said Donald Jefffries, a Hollywood sales exec, as he gazed at the Model S. “It’s like a spaceship.”

“It’s smooth, quick, and responsive,” said Ivan Lee, who works at a microwave communications company, as he stepped out of the silver Model S after trying out its digital cockpit. “Some day I want to own one.”

A few feet away, attendees sunk deep into the Audi’s luxurious leather seats. “I love how the display comes out of the dash,” said Scott Zipkin, a music exec, as he checked out the Audi’s pop up display.

“I could just sleep in here,” said Angus Lee, who sells stuff on eBay for a living, after he cranked up the volume on the Audi’s sound system, kicked back, and played with the car’s display.

  • Carl Wester

    The data and historical facts at hundreds of sites like http://lithium-ion.weebly.com and http://touch.latimes.com/#section/-1/article/p2p-74081047/

    Show that lithium ion must be
    outlawed for use in cars and planes. Lithium ion blows up even with many, many “safety
    circuits” in front of it when used in electric cars and planes. Lithium ion is
    deadly and the demands of cars and planes forces it to blow up, when it is not
    blowing up on its own already. The investors of the electric cars tricked the
    government into using lithium ion. 

  • Sagar Rawal

    Fantastic cars…so off the top of my head, Tesla, Audi, BMW, and Lamborghini all offer Tegra in their lineup…….decisions, decisions..:-)

  • rndtechnologies786

    Thank you for this
    blog.