A day after ASUS unveiled its Tegra 4-powered ASUS Transformer Pad Infinity tablet, the company’s Republic of Gamer (ROG) division today commandeered a conference hall decorated like a large LAN café to announce new desktop and notebook PCs based on a variety of NVIDIA GPUs.

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The hard stuff

ASUS Chairman Jonney Shih traded the power suit he wore at yesterday’s launch event for a casual gamer polo T-shirt as he addressed the gathering of more than 200 journalists from around the world.

“ASUS ROG is not just about extreme hardware. It is about taking experiences to a new level of incredible with amazing designs, convenient form factors and proprietary software that put gamers in the driver’s seat with seamless control,” he declared.

On the desktop front, ASUS announced new GA50 and GA30 desktop PCs, powered, respectively, by the new GeForce GTX 780 and GTX 770 GPUs.

Also making a first appearance were the newest entries to its DirectCU lineup of mini graphics cards, based on the GeForce GTX 670 and GTX 700-series GPUs – designed to bring DX11 gaming to compact home theater PCs and other cooler, small form factor designs.

On the notebook front, ASUS also debuted its G750 gaming notebook. It comes with a choice of three NVIDIA Kepler-based GeForce GTX 700M Series GPUs –  the GeForce GTX 765MGTX 770M and the world’s fastest notebook GPU, the GeForce GTX 780M.

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Joe Hsieh, ASUS Corporate VP and General Manager of Motherboards and Desktop Systems.

The Asus G750 notebook also features NVIDIA technologies that automatically maximize consumer’s notebook performance and experience such as NVIDIA Optimus, GeForce Experience and the new GPU Boost 2.0.

Pairing GeForce GTX 700M Series GPUs with the upcoming Haswell processors from Intel have allowed ASUS to create killer notebooks, all designed for PC gaming.

  • tallpaul02

    Ooooo, the 780 cooler features 2 different fans it seems. The one on the left (presumably over the actual GPU) has the 2 sets of fan blades design I’ve only seen on one other fan (SilverStone I think it was maybe?) to focus airflow more directly down onto the cooler under it and then the 2nd outer blades for the usual outer blades for more outward dissipation. I think the implementation I saw of this 2 blade design also mentioned this configuration produced less noise. I’d assume that would mean the left fan can be run faster than the right at the same noise levels, giving the actual GPU more airflow than the memory and voltage regulators on the right? Very neat idea. I’ll be very curious to see how it works out.