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Silicon Valley is the future. Detroit is the past. That’s the conventional wisdom. Well, the conventional wisdom isn’t quite right. We’ve been investing in Michigan for years. So we’re excited to report that we’re accelerating these efforts by opening the NVIDIA Technology Center in Ann Arbor.

We’re not alone. Microsoft and Google have opened offices in southeast Michigan, not far from Detroit. The New York Times reports that GM, Ford and other companies in the area are hiring hundreds of software developers to create in-vehicle apps for the connected car.

New in town – NVIDIA revving up in Ann Arbor
New in town – NVIDIA revving up in Ann Arbor

This is where consumer electronics and safety advancements are being made that will change the driving experience for all of us. NVIDIA has been fueling this trend for years. A number of our employees live in the area and already work closely with car companies. Chrysler, Ford and GM use NVIDIA products to design, style and build their cars and trucks.

All of this activity has helped make Ann Arbor a high-tech hub, and not just for the Detroit area. It’s the home of the University of Michigan with its world-class engineering school. Names most people don’t typically associate with Detroit – Toyota, Nissan, Hyundai and Mercedes-Benz – all have offices here.

Our new facility will help our growing team of Michigan-based engineers and executives work with automakers and suppliers to develop next-generation infotainment, navigation and driver assistance programs – all of which make driving more enjoyable and safer.

Hands-on development with unique drive-in garage
Hands-on development with unique drive-in garage

Michael Finney, president and CEO of the Michigan Economic Development Corporation, says:

“I’m pleased to see more technology-focused companies look to the state of Michigan as a resourceful home and partner. NVIDIA’s commitment to the state of Michigan is an encouraging sign for future growth and jobs in the technology and automotive industries.”

NVIDIA already powers in-dash digital instrument clusters as well as navigation and information displays in more than 4 million vehicles from automakers such as Audi, Bentley, BMW, Lamborghini, Maserati, Rolls Royce, Tesla Motors and VW.

There’s more to come. The years ahead will see amazing advancements in automotive technologies. Many of them are going to happen here, in southeastern Michigan. We’re going to help drive them.

  • AzureNinja99

    What kind of nvidia products do cars have in them? I don’t see any reason why they would need GPU’s.

  • Brian_Caulfield

    Good question. We’ve actually got a pretty amazing automotive story. Here are some of the ways our products are used in cars and trucks.  

    http://www.nvidia.com/object/tegra-automotive.html

  • http://www.facebook.com/profile.php?id=1830232823 Mohammad Motamedi

    I like nvidia: No, actually I love it. :)

  • mpeniak

    wow

  • Thierry Rolina

    I love the commitment to the Auto Industry – and to the Detroit area