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Sweden’s gaming scene is thriving like never before. This is the land where DICE makes Battlefield. It’s  home to the indie hit, Minecraft. Some even consider computer games to be Sweden’s biggest cultural export since ABBA. Quite a statement.

swedentopThere’s also a strong sense of community in Sweden’s gaming world.  So, we recently teamed up with one of our key Swedish retailers, Inet.se, for a pair of simultaneous summer gaming events that brought the GeForce experience to over a thousand Swedish gamers at Inet stores in Stockholm and the southern city of  Malmö.

Enthusiastic competitors queued from early hours at both venues waiting for the doors to open, and Inet’s staff rewarded fans for their dedication with exclusive goodies.

Inside both stores, GeForce GTX-powered Taurus gaming rigs ran Battlefield 3 and Counter-Strike: Global Offensive (CS:GO), showcasing an insanely fast, smooth and whisper-quiet experience.

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Congratulations to the first prize winners: Patrik Eriksson (Stockholm) and Sebastian Edvinsson (Malmö).

Inet wanted to give gamers pure performance, and that’s exactly what it did with our new range of 7-series GPUs, perfectly tuned to today’s most advanced gaming technologies, including NVIDIA’sGeForce Experience for one-click driver and game setting optimisation, PhysX and TXAA.

One of Sweden’s most prolific e-Sports teams, Eyeballers, and zAAz, the world’s best female Counter-Strike player, set up various challenges at the events, inviting the public to compete in both Battlefield 3 and CS:GO for a chance to win a prize.

88% of participants managed to get at least one kill against the pro gamers.