There were trolls, night elves, assassins and soldiers. Catwomen made the scene. Handsome Jack from Borderlands II was there, too.

It’s early morning outside the glass-and-steel Cologne Koelnmesse – or exhibition center – and thousands of videogame enthusiasts are lined up to get inside. Many are dressed as their favorite videogame characters.

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Games got to try out unreleased games on PCs powered by our new GeForce GTX 780 GPU.

These are our kind of people.

Gamescom, the world’s biggest gaming expo, is expected to set new attendance records  after drawing 275,000 enthusiasts last year. Hundreds of new games will be launched or demoed here for the first time.

NVIDIA has been a part of the show for years, of course. Our powerful GeForce GPUs have long been featured by our partners at the show. This year, for the first time, however, we have a booth of our own – complete with a lineup of demos, giveaways, and talks that had hundreds of attendees yelling and screaming “NVIDIA.”

Here’s what our visitors found:

Big New Games – Crowds powered through upcoming blockbusters Assassin’s Creed IV Black Flag and Tom Clancy’s Splinter Cell Blacklist for the first time. Both feature NVIDIA technologies, such as DirectX 11 tessellation and TXAA. And Blacklist is the first game to include a new ambient occlusion technology, HBAO+ (Horizon Based Ambient Occlusion). Powering these: small form factor PCs that pack a big wallop with their powerful GeForce GTX 780 GPUs.

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More than 275,000 gamers are expected at this year’s Gamescom in Cologne.

Our Powerful New Portable – You can’t get SHIELD, our new Android-powered gaming portable, in Europe right now. But that didn’t deter anyone. The SHIELD demo area was crowded, and everyone seemed to have the same question: “When can I buy this in Europe?”

Special Guests and Demos — On stage in our booth: developers, publishers, and overclockers deliver talks and game previews from upcoming blockbusters such as Watch Dogs, Assassin’s Creed IV and The Witcher 3. Special guests from Activision showcased Call of Duty: Ghosts, reps from Warner offer a guided tour of the expanded Gotham City featured in Batman: Arkham Origins and folks from 2K Games delivered a security cleared viewing of The Bureau: XCOM Declassified.

Preview image photo credit: Sergey Galyonkin / Flickr

  • Sarah Pedersen

    Do you have Nvidia 3D Vision showing off at your booth? If yes, I would never leave it lol. I would love to have been there, but alas no money and I had a LAN party to attend. I really hope to at Gamescom next year ^^

    Btw, I also scream Nvidia a lot everyday hehe. Nvidia ftw!

  • SusannaTatar

    Hi Sarah, thanks a lot! :) We haven’t had 3D Vision at our booth this year, but as you saw, we had many other new, interesting stuff. The show was really incredible, if you can manage it, you should definitely attend next year.

  • Sarah Pedersen

    I promise to be at Gamecom next year^^
    Cebit has gone into a decline and I thought, Gamescom is more my style. The distance is no problem for me, and I love pc gaming. To see what the big companies have in wait for us gamers is exciting :D
    I have a question about your gear shop, when I click on it this messages is coming up http://store.nvidia.com/store/nvidia/html/pbPage.gear-store-message/When will you expect the site to be operational again?And will us Europeans be able to buy some of your cool gear?We are a lot of fans, gamers and supporters in Europe who will gladly buy you gear, as a commitment to show our love for Nvidia.I speak of behalf of my friends but also of a lot of other gamers.Going to the U.S to grab the gear home to Europe isn’t the ideal way and it’s going to be expensive : (Please let me know, when you have something coming up, and the info about when you’re going to sell your awesome Shield in Europe wouldn’t mind either : )

  • SusannaTatar

    Hi Sarah, cool, see you then at Gamescom 2014! Regarding the NVIDIA store, we unfortunately don’t have a European shop at the moment and I cannot confirm to you when it will go live again. But again, many thanks for your comment, it is really great to see such a positive feedback! :)

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