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Trim, black-clad Xiaomi CEO Lei Jun has become one of the mobile mad world’s biggest taste makers in a hurry. Maybe because Xiaomi — which means “little rice” in Mandarin — offers a case study in the power of speed. The company focuses on just a few cutting-edge models at a time. And it sells these handsets fast. The last model Lei introduced sold 100,000 units in 90 seconds.

JHHStagePeek.
Xiaomi CEO Lei Jun and NVIDIA CEO Jen-Hsun Huang.

The result: the company is getting a lot of attention in a hurry. Xiaomi’s last handset quickly became the top selling smartphone in China, and thousands of press and enthusiasts jostled for the chance to hear Lei unveil Xiaomi’s latest model, the Mi3, in Beijing Thursday.

It’s a phone NVIDIA played a big role helping Xiaomi engineer, and NVIDIA CEO Jen-Hsun Huang was invited on stage to help introduce it, leading the crowd of more than 3,000 through cheers of “wei wu,” or “powerful.”

More than 3,000 ‘MiFans’ as they are known, crammed into a hall with room built for 2,100, spilling into the aisles and clambering over one another at the back of the room for a better look. More than 450 reporters from Chinese and international outlets were there too. No one wanted to miss this story.

Jen Hsun signs autographs for Xiaomi's fans.
Jen Hsun signs autographs for Xiaomi’s fans.

Founded just three years ago, the Beijing-based private company is now estimated to be worth $10 billion. Xiaomi has already pushed into Taiwan and Hong Kong. Fans are buzzing about the prospects for more, and Lei has built a team that can go there, picking up top technology talent from around the globe.

The Mi3 combines a mainstream price — less than US $327.00 for an unlocked phone — with premium specs and features. Powered by NVIDIA’s Tegra 4 processor, the Mi3 includes a 5-inch 1080p IPS LCD display, 2 GB of RAM, up to 64 GB of storage, and a 13 megapixel rear-facing camera in a slick metal case featuring an aluminum-magnesium alloy metal inner frame.

Xiaomi’s new flagship is the product of a year-long collaboration between NVIDIA and Xiaomi’s growing team of engineers. The Mi3 takes full advantage of Tegra 4′s quad-core Cortex-A15 CPU and fifth battery saver core, 72 GeForce GPU cores and the unique experience all that raw power unlocks.

Stage

Xiaomi CEO Lei Jun talks up Tegra 4.

That means best-in-class gaming, fast web browsing, full HD video playback with 4k video support, and crisp photos in a broad range of lighting conditions.

The result: a smartphone that stunned the press with its power and performance, and made an instant impression on Xiaomi’s legions of fans.

Criowded house:
Crowded house: thousands of fans gathered to see Xiaomi launch its latest super phone.

 

  • Jeff Jones

    US release? I want my Tegra 4 phone please

  • jipe4153

    Big win! Xiaomi will sell roughly 20 million smartphones in china this year.

  • Andre Prasetya

    oh no, I should have bought XiaoMi instead of Jiayu…

  • Jimmy Pong

    Xiaomi <3

  • qy LIIIIIIIIIIIIIIIIII

    It is cheap for some reasons.
    Like you have to wait for months to get your phone after you paid
    like the poor heat control
    and the first few batch of phones are always poor in quality 
    If I were you, I would choose Samsung or Apple because they are expensive for good reason.

  • Spectroplasm

     that’s the voice of someone who has been brainwashed by the bigger companies. I own a previous version xiaomi and none of what you said is true.

  • http://www.facebook.com/profile.php?id=8633872 Jimmy Hsieh

    I want one….

  • jeferson ocsan

    Phil release?? i want xiaomi phone, but sadly its not available in my country. :(

  • MarDinGir

    That much power and space for $327.00 US?! Why the hell are phones in North America so under powered and expensive?!

  • Daniel Sawyer

    they can sell them so cheap because they arent making any profits off the phones, they make all the money from the miui services like themes and apps/ all that crap. so they practically give the phones away at cost, which is really smart. and they are great phones, i want one but they lack 4g, which blows

  • Jason Craig Borejszo

    Would be nice to know what Nvidia and the other Tier one manufacturers have got planned for the HTML 5 standard of WebGL and how real time on-line internet browser based 3D rendering will fit into their plans for the future…..?

  • Liong

    thats true Spectroplasm. 

  • Akschith Bhagavatula

    Is the U.S ALWAYS GOING TO BE LEFT BEHIND!? ARE WE AS A NATION PERHAPS DEGENERATING IN TERMS OF TECH! I THINK WE LOST OUR EDGE IN TERMS OF MOBILE TECH AND OTHER TECH RELATED THINGS. NOW THE CHINESE AND OTHER ASIAN CONSUMERS ARE THE FIRST ONES TO EXPERIENCE CUTTING EDGE TECHNOLOGY WITH THE U.S BEING FAR BEHIND! WHAT A SAD REALITY TO BE A U.S CONSUMER RIGHT NOW!! I GUESS WE ARE NO MORE THE INNOVATION NATION THAT IS THE ENVY OF CONSUMERS WORLDWIDE! TOTALLY LOST OUR APPEAL! I AM SAD! :(

  • admersc

    Xiaomi CEO dresses like steve jobs..

  • Heniry

    Try it ~ Xiaomi have a very good UI ~
    That`s a very good phone~

  • Faris Rusydi

    I really really really want this phone to be available in Indonesia.

  • Armando Acosta Orduño

    who cares, importation makes anything :D

  • ZZ

    why does everybody is talking such a crab about like “they don’t make any money on it” ??? That boss is a billionaire and there are many others who got rich of it, so that is no money they make on it ??? or what a idiot clam expensive means good ???
    there bosses are also billionaire and millionaires plus there banks have stocked there money for different reasons. Now that is why it is good they over charge you ???
    People are stupid, because all talk like an “Echo” somebody put into there mouths !!!
    A I-phone cost in total to Apple about $50-80 why must be sold for $600 to $800 ???
    Now is $50 cheap and baaaaad? or is it good because it gets sold for a wopping $800 ???
    Think about all you idiots who believe expensive is good and cheap is bad !!!
    It’s all only about greed and waste !!! Rip-off and stupidity !!!

  • ZZ

    where and when do I get the latest most powerful and how much will it be? Will it be very hot again as some other of there phones?
    I read about middle of January the 64 version?

  • Frank Larsen

    lol man! expensive so they can fill up their bank and sue eachother! Almost everything is put together by the same workers in the same factories, with the same lousy payment.