by Kelly Dove

Electronic Arts' Matthew Jeffrey continues to attract attention in Bollywood press, weeks after his successful NVIDIA lecture series in India ended. Read the full story at CGTantra and see how Jeffrey inspires artistry.

http://cgtantra.com/index.php?option=com_content&task=view&id=57&Itemid=33

by Kelly Dove

Bollywood is abuzz as NVIDIA continues to educate and enlighten digital content creators in India about streamlining production workflow. Earlier this month, NVIDIA invited Matthew Jeffrey, head of talent development at Electronic Arts (EA), to share his knowledge and inspiration with creative professionals in India.

Check out Tech2.com's interview with Jeffrey below, and stay tuned for news about upcoming NVIDIA events on the Bollywood horizon as Gelato infiltrates digital content creation workflow in India.

Tech2.com - An Interview with Matthew Jeffrey

by Kelly Dove

San Francisco is home to many edgy CG studios, including Little Red Robot, which recently completed an all-CG music video rendered entirely with NVIDIA Gelato rendering software for the new Capitol Records recording artist "Hurt."

Not interested in creating "yet another typical CG music video," the artists at Little Red Robot found their visual inspiration for the video from Hieronymus Bosch’s epic, 16th century painting “The Garden of Earthly Delights.” Working closely with the NVIDIA Gelato team to render the HD-resolution elements and optimize the rendering speed, Little Red Robot was able to put their own unique spin on music video creation, while delivering on a tight deadline.

Check out the "Making Of" movie below, which covers character and look development, 3d animation, and visual eff ects techniques used in creating the video.
www.littleredrobot.com/Hurt_Forever_MakingOf.mov

View the Capitol Records | “Hurt - Forever” Music Video at:
www.littleredrobot.com/Hurt_Forever.mov

Visit Little Red Robot at www.littleredrobot.com

Images © and courtesy Little Red Robot and Capitol Records.