When I typically think of gaming on a mobile phone, I think of playing games like Tetris, Pong, and Bejeweled on a small, low-resolution screen. I think that we can all agree that while these games are a lot of fun to play, they just aren’t all that pretty to look at. Today’s gamers demand games that both look and play great, a combination of exceptional game play and immersive visuals that phones on the market today have not been able to deliver. But don’t worry, with NVIDIA’s new APX2500 applications processor, that’s soon all going to change.

Announced last week in Barcelona, the APX 2500 will power a new generation of Windows Mobile devices that will bring the power of visual computing to the palm of your hand. With a Smartphone based on an APX 2500, you’ll be able to navigate through intuitive 3D user interfaces, watch high-definition video content, and of course, play a new generation of 3D mobile games—all on the same device you call back home to Mom with. And by the way, these new games won’t just be a new 3D version of Pong. You’ll be able to play games like Quake 3, with all the eye candy turned on, for hours on end with only a single charge. Check out pictures of the APX 2500 playing Quake 3 here and watch the video of the 3D interface below.