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	<title>NVIDIA &#187; gtc12</title>
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		<title>GPU STARTUP STORY: SPLASHTOP RIDES THE MOBILITY WAVE</title>
		<link>http://blogs.nvidia.com/2012/07/splashtop-rides-the-mobility-wave/</link>
		<comments>http://blogs.nvidia.com/2012/07/splashtop-rides-the-mobility-wave/#comments</comments>
		<pubDate>Mon, 09 Jul 2012 20:17:39 +0000</pubDate>
		<dc:creator>Gary Rainville</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[gpu]]></category>
		<category><![CDATA[GPU Startup Story]]></category>
		<category><![CDATA[GPU Technology Conference]]></category>
		<category><![CDATA[GTC]]></category>
		<category><![CDATA[gtc12]]></category>
		<category><![CDATA[splashtop]]></category>

		<guid isPermaLink="false">http://blogs.nvidia.com/?p=13657</guid>
		<description><![CDATA[Since its founding five years ago, Splashtop has been delivering quick access to the online world for remote users. More than 7 million people worldwide use the San Jose, Calif.-based company’s apps on their mobile devices to remotely – and inexpensively – access their PCs or Macs, and associated programs, data, applications, movies and games...]]></description>
				<content:encoded><![CDATA[<p><em>Nearly three dozen companies participated in the Emerging Companies Summit, held during NVIDIA’s GPU Technology Conference in May. Below is one in a series of company profiles showcasing how startups are innovating with GPU technology.</em></p>
<p>Since its founding five years ago, Splashtop has been delivering quick access to the online world for remote users.</p>
<p>More than 7 million people worldwide use the San Jose, Calif.-based company’s apps on their mobile devices to remotely – and inexpensively – access their PCs or Macs, and associated programs, data, applications, movies and games.</p>
<p>One customer, Orlando Tech’s video department, used Splashtop in their work to fashion an inexpensive yet versatile and portable movie camera using a tablet. Students there filmed an actor in a 3D sensor suit, converted the live action into animation and then edited it with the latest real-time animation software – all using the touch interface of the tablet. What normally would’ve required expensive, cable-connected cameras and sitting at a deskbound workstation was done on the fly and at a fraction of the cost using Splashtop.</p>
<p>Innovations like this helped Splashtop snag a <strong>“One to Watch”</strong><strong> <strong>award</strong></strong> at the Emerging Companies Summit 2012. The company is also a two-time “Best of CES” winner. Their apps are consistently highly ranked, even besting <em>Angry Birds</em> download numbers at times, according to Cliff Miller, Splashtop’s chief marketing officer.</p>
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<p>When screen-scraping to mobile devices, speed is the name of the game and Splashtop customers using NVIDIA GPUs hold an edge. Visitors to the Splashtop booth at the GPU Technology Conference got a chance to play graphics-intense gaming titles <em>Skyrim</em> and newly released <em>Diablo III</em>.</p>
<p>The demo showed how Splashtop could stream the games – in hi-res and with no lag – from a GeForce GPU-powered PC onto a Tegra 3-based ASUS Transformer Prime tablet via Splashtop’s Gamepad THD app. With smartphones or tablets powered by NVIDIA GPUs, users experience very low latency, so videos play smoothly and touch interfaces are super-responsive – up to 60 frames per second.</p>
<p>Another grateful customer from Japan described to Miller how Splashtop had provided the remote desktop technology he had long been looking for. The man zipped his tablet into a plastic bag and then took it into his bath so he could watch a movie, play games or even get some work done, all while enjoying a relaxing soak. Talk about making a splash!</p>
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		<media:title type="html">GPU STARTUP STORY: SPLASHTOP RIDES THE MOBILITY WAVE</media:title>
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		<title>GTC WRAPS UP: BY THE NUMBERS</title>
		<link>http://blogs.nvidia.com/2012/05/gtc-wraps-up-by-the-numbers/</link>
		<comments>http://blogs.nvidia.com/2012/05/gtc-wraps-up-by-the-numbers/#comments</comments>
		<pubDate>Fri, 18 May 2012 01:04:07 +0000</pubDate>
		<dc:creator>Bob Sherbin</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[gpu]]></category>
		<category><![CDATA[GPU Technology Conference]]></category>
		<category><![CDATA[GTC]]></category>
		<category><![CDATA[gtc 2012]]></category>
		<category><![CDATA[gtc12]]></category>
		<category><![CDATA[san jose convention center]]></category>

		<guid isPermaLink="false">http://blogs.nvidia.com/?p=12786</guid>
		<description><![CDATA[The third GPU Technology Conference (GTC) ended Thursday much as it began – with a jam-packed keynote session, standing-room only break-out sessions and a small galaxy of schmooze-fests along the sidelines. Indeed, the final sessions were as crowded as those on the morning of Day One. NVIDIA used the event – which is designed to&#8230; <a href="http://blogs.nvidia.com/2012/05/gtc-wraps-up-by-the-numbers/" title="GTC WRAPS UP: BY THE NUMBERS">Read More</a>]]></description>
				<content:encoded><![CDATA[<p>The third GPU Technology Conference (GTC) ended Thursday much as it began – with a jam-packed keynote session, standing-room only break-out sessions and a small galaxy of schmooze-fests along the sidelines.</p>
<p>Indeed, the final sessions were as crowded as those on the morning of Day One.</p>
<p>NVIDIA used the event – which is designed to nurture the GPU ecosystem – to unveil some news of its own. It introduced two new Tesla processors based on next-generation Kepler technology architecture, one of which has more than 7 billion transistors. And it announced that it&#8217;s taking the GPU into the cloud with two initiatives, the VGX platform for enterprises to deliver virtualized desktops to any device across their network and the GeForce Grid for the delivery of flawless online gaming.</p>
<p>Another way of looking at GTC is by the numbers. The conference….</p>
<ul>
<li>Drew nearly 3,000 attendees from 54 countries</li>
<li>Offered 340+ conference sessions in 34 disciplines</li>
<li>Displayed 120 academic posters about CUDA applications</li>
<li>Featured 100+ HPC-focused exhibitors</li>
<li>And, was filled with enough hyphenated, multi-syllabic Latinate words to baffle all but the uninitiated…</li>
</ul>
<p>If you missed this year’s event, you can catch up on the GTC blog posts, here: <a href="http://blogs.nvidia.com/tag/gtc12">http://blogs.nvidia.com/tag/gtc12</a>. Watch the video below, for NVIDIA VP Ujesh Desai’s wrap-up from the show.</p>
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<p>Join us next year, March 19-22, for GTC 2013. We’ll be right back here at the San Jose Convention Center.</p>
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		<title>SPACE: THE NEXT, THOUGH NOT FINAL, FRONTIER FOR GPU&#8217;S</title>
		<link>http://blogs.nvidia.com/2012/05/space-the-next-though-not-final-frontier-for-gpus/</link>
		<comments>http://blogs.nvidia.com/2012/05/space-the-next-though-not-final-frontier-for-gpus/#comments</comments>
		<pubDate>Thu, 17 May 2012 23:36:44 +0000</pubDate>
		<dc:creator>Gary Rainville</dc:creator>
				<category><![CDATA[Supercomputing]]></category>
		<category><![CDATA[apollo]]></category>
		<category><![CDATA[azimov]]></category>
		<category><![CDATA[google lunar x prize]]></category>
		<category><![CDATA[gpu]]></category>
		<category><![CDATA[GPU Technology Conference]]></category>
		<category><![CDATA[GTC]]></category>
		<category><![CDATA[gtc 2012]]></category>
		<category><![CDATA[gtc12]]></category>
		<category><![CDATA[moon]]></category>
		<category><![CDATA[nasa]]></category>
		<category><![CDATA[part time scientists]]></category>
		<category><![CDATA[pts]]></category>
		<category><![CDATA[rover]]></category>

		<guid isPermaLink="false">http://blogs.nvidia.com/?p=12766</guid>
		<description><![CDATA[Considering NASA completed multiple missions to the moon more than 40 years ago using the technological equivalent of chicken wire and duct tape, landing a robotic lunar rover with modern technology should be a pushover, right? Not exactly, explained Robert Boehme and Wes Faler, of Part-Time Scientists, during their Day Three keynote address in front&#8230; <a href="http://blogs.nvidia.com/2012/05/space-the-next-though-not-final-frontier-for-gpus/" title="SPACE: THE NEXT, THOUGH NOT FINAL, FRONTIER FOR GPU&#8217;S">Read More</a>]]></description>
				<content:encoded><![CDATA[<p>Considering NASA completed multiple missions to the moon more than 40 years ago using the technological equivalent of chicken wire and duct tape, landing a robotic lunar rover with modern technology should be a pushover, right?</p>
<p>Not exactly, explained Robert Boehme and Wes Faler, of Part-Time Scientists, during their Day Three keynote address in front of a rapt audience at GTC. A modern mission still has to contend with temperature swings by 300 degrees Celsius and component-destroying lunar sand so fine it can penetrate “airtight” astronaut space suits. Not to mention 10-times the radiation from the sun than we experience on Earth.</p>
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<tbody>
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<td><a href="http://blogs.nvidia.com/wp-content/uploads/2012/05/gtc-2012-part-time-scientist-keynote-2.jpg"><img class="alignright size-medium wp-image-12769" title="gtc-2012-part-time-scientist-keynote-2" src="http://blogs.nvidia.com/wp-content/uploads/2012/05/gtc-2012-part-time-scientist-keynote-2-300x242.jpg" alt="" width="300" height="242" /></a></td>
</tr>
<tr>
<td style="text-align: center;"><span style="color: #56ba12;">Robert Boehme (blue) and Wes Faler (white) talk<br />
about their quest to win the Google Lunar X Prize</span></td>
</tr>
</tbody>
</table>
</div>
<p>The pair is part of a team of more than 100 volunteer scientists, engineers, researchers and students – even veterans of NASA’s Apollo missions – vying to win the Google Lunar X PRIZE, and the $30 million that comes with it. To succeed, the team needs to be the first privately funded team to safely land a rover on the surface of the moon, drive the rover at least 500 meters, and transmit detailed video, images and data back to Earth.</p>
<p>To help ensure its success, the Part-Time Scientists are relying on NVIDIA GPUs to accelerate the mission’s computationally intensive applications. This includes everything from simulating the landing craft’s final orbit and approach, to modeling the rover’s autonomous navigation of the lunar surface in one-sixth the Earth’s gravity – tasks that require hundreds of millions of computing runs to determine possible parameters and their effects.</p>
<p>Once their rover, named Asimov, has reached its destination, the processing and broadcasting of high-resolution video and images back to Earth will require more than 34 trillion floating point operations for the square kilometer the team expects the rover to explore.</p>
<p>Robert and Wes left a surprise for the end of the keynote. They revealed, to the delight of the audience, that Asimov will be a self-driving rover using NVIDIA GPUs to autonomously roam the moon. They then instructed the crowd to check under their seats for an even bigger surprise: one lucky keynote attendee would walk away from GTC 2012 with the Asimov Junior rover prototype.</p>
<p>NASA’s moon missions are famous for having helped bring into existence new technologies, like Teflon and Tang. Four decades on, NVIDIA’s GPU technology is helping volunteer rocket scientists every step of the way on a journey back into space.</p>
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		<media:title type="html">SPACE: THE NEXT, THOUGH NOT FINAL, FRONTIER FOR GPU&#8217;S</media:title>
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		<title>GPU&#8217;S PROCESSING IMAGES FROM THE RED PLANET</title>
		<link>http://blogs.nvidia.com/2012/05/gpus-processing-images-from-the-red-planet/</link>
		<comments>http://blogs.nvidia.com/2012/05/gpus-processing-images-from-the-red-planet/#comments</comments>
		<pubDate>Thu, 17 May 2012 22:31:43 +0000</pubDate>
		<dc:creator>Gary Rainville</dc:creator>
				<category><![CDATA[Supercomputing]]></category>
		<category><![CDATA[CUDA]]></category>
		<category><![CDATA[gpu]]></category>
		<category><![CDATA[GPU Technology Conference]]></category>
		<category><![CDATA[GTC]]></category>
		<category><![CDATA[gtc 2012]]></category>
		<category><![CDATA[gtc12]]></category>
		<category><![CDATA[jet propulsion laboratory]]></category>
		<category><![CDATA[mars]]></category>
		<category><![CDATA[nasa]]></category>
		<category><![CDATA[Tesla]]></category>

		<guid isPermaLink="false">http://blogs.nvidia.com/?p=12745</guid>
		<description><![CDATA[[Update] Blog post updated for factual accuracy The 150 million-plus miles from Earth to Mars is the least of the challenges facing researchers who are processing images from a rover on the Red Planet. Consider some others: The rover’s processor is now generations-old technology &#8211; the rover was meant to last  six months and is&#8230; <a href="http://blogs.nvidia.com/2012/05/gpus-processing-images-from-the-red-planet/" title="GPU&#8217;S PROCESSING IMAGES FROM THE RED PLANET">Read More</a>]]></description>
				<content:encoded><![CDATA[<p>[<strong>Update</strong>] Blog post updated for factual accuracy</p>
<p>The 150 million-plus miles from Earth to Mars is the least of the challenges facing researchers who are processing images from a rover on the Red Planet.</p>
<p>Consider some others: The rover’s processor is now generations-old technology &#8211; the rover was meant to last  six months and is going on its seventh year. Mars provides a very “noisy” image environment. There are limited transfer times when an orbiting satellite can send images back to Earth. <del>And the rover’s pint-sized antenna looks like it was fashioned out of a paper clip.</del> Worst of all, there’s no onsite tech support.</p>
<p>But mathematician Brendan Babb, from the University of Alaska at Anchorage, is using <a href="http://www.nvidia.com/object/tesla-supercomputing-solutions.html">GPUs</a> to improve the image compression from data sent by the rover. He uses the <a href="http://www.nvidia.com/object/cuda_home_new.html">CUDA programming language</a> and <a href="http://www.nvidia.com/object/tesla-supercomputing-solutions.html">NVIDIA Tesla GPUs</a> to speed up what is called a genetic algorithm, which mimics natural evolution to derive clearer images from the ones coming from <a href="http://www.jpl.nasa.gov/index.cfm">NASA’s Jet Propulsion Laboratory</a>.</p>
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<td><a href="http://blogs.nvidia.com/wp-content/uploads/2012/05/mars-rover-panorama-spirit-1.jpg"><img class="alignright  wp-image-12749" title="mars-rover-panorama-spirit-1" src="http://blogs.nvidia.com/wp-content/uploads/2012/05/mars-rover-panorama-spirit-1.jpg" alt="" width="523" height="115" /></a></td>
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<td style="text-align: center;"><span style="color: #56ba12;">A beautiful panorama of Mars Rover &#8220;Spirit&#8221; from &#8220;Troy&#8221; (false color)</span></td>
</tr>
</tbody>
</table>
</div>
<p>The algorithm works by pairing neighboring pixels with a random one and then adjusting the random pixel based on whether it incrementally improves the original image. Babb described the algorithm as an “embarrassingly” parallel process, ideally suited to GPU acceleration. He estimates he has been able to achieve a 20 to 30 percent error reduction in subjects like fingerprints and satellite imagery. He’s currently beating the Jet Propulsion Laboratory’s results by a smidgen, and is striving to best it more significantly.</p>
<p>In fact, <a href="http://www.nvidia.com/object/tesla-supercomputing-solutions.html">GPU technology</a> has been so helpful to him that he said he would’ve been satisfied with a 20 percent quicker processing time three years ago. Now he describes himself as “jaded” to the 3-5X speedup he’s achieving, and hopes to reach as much as 10X in the future.</p>
<p>Babb is also encouraging his colleagues at the University of Alaska to <a href="http://developer.nvidia.com/category/zone/cuda-zone">learn CUDA</a> because the minimal changes in code required offer a big speedup in results. In the future, he hopes to access Fish, a forthcoming GPU-based supercomputer, to further progress in his work.</p>
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		<title>FROM BIODIGITAL TO ZOOBE, UP-AND-COMING FIRMS TOUT USE OF GPU&#8217;S</title>
		<link>http://blogs.nvidia.com/2012/05/from-biodigital-to-zoobe-up-and-coming-firms-tout-use-of-gpus/</link>
		<comments>http://blogs.nvidia.com/2012/05/from-biodigital-to-zoobe-up-and-coming-firms-tout-use-of-gpus/#comments</comments>
		<pubDate>Thu, 17 May 2012 19:52:43 +0000</pubDate>
		<dc:creator>Gary Rainville</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[biodigital]]></category>
		<category><![CDATA[cortexica]]></category>
		<category><![CDATA[ECS]]></category>
		<category><![CDATA[elemental technologies]]></category>
		<category><![CDATA[emerging technologies summit]]></category>
		<category><![CDATA[fuzzy logix]]></category>
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		<category><![CDATA[unity technologies]]></category>
		<category><![CDATA[zoobe]]></category>

		<guid isPermaLink="false">http://blogs.nvidia.com/?p=12727</guid>
		<description><![CDATA[GTC’s Emerging Companies Summit (ECS) this week showcased nearly three dozen startups from around the world using GPUs to disrupt markets and delight customers. After a day of machine-gun style back-to-back mini-presentations, the event was capped by the announcement of five “One to Watch” awards. Winners raked in more than $20,000 in prizes each. Presenting&#8230; <a href="http://blogs.nvidia.com/2012/05/from-biodigital-to-zoobe-up-and-coming-firms-tout-use-of-gpus/" title="FROM BIODIGITAL TO ZOOBE, UP-AND-COMING FIRMS TOUT USE OF GPU&#8217;S">Read More</a>]]></description>
				<content:encoded><![CDATA[<p>GTC’s Emerging Companies Summit (ECS) this week showcased nearly three dozen startups from around the world using GPUs to disrupt markets and delight customers. After a day of machine-gun style back-to-back mini-presentations, the event was capped by the announcement of five “One to Watch” awards. Winners raked in more than $20,000 in prizes each.</p>
<p>Presenting companies spanned a range of industries – from <a href="http://www.biodigital.com/">BioDigital</a>, which is using 3D visualization of the human body to transform how medical information is communicated, to <a href="http://www.zoobe.com/">Zoobe</a>, which lets people quickly share personalized, voice-animated video messages.</p>
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<td style="text-align: center;"><span style="color: #56ba12;">The ECS judging panel</span></td>
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</tbody>
</table>
</div>
<p>The companies shared a resolve to solve hard problems with sophisticated offerings, in many cases with NVIDIA GPUs. <a href="http://www.cortexica.com/">Cortexica Vision Systems’</a> GPU-based platform may put an end to the crossword puzzle-like QR codes using a new type of visual search. <a href="http://www.fuzzyl.com">Fuzzy Logix</a> aims to make the use of analytics pervasive by embedding it directly into business processes where data already resides.</p>
<p>Cloud computing emerged as a new theme of the event, now in its fourth year. Jeff Herbst, who runs the event for NVIDIA, said ECS’s goal is to build a support network for promising companies, so they can learn from others and be inspired by a wider group of potential customers, partners and investors.</p>
<p>Among the presenting companies were: <a href="http://www.rocketick.com/">Rocketick</a>, which is harnessing GPUs to help semiconductor companies to accelerate the chip verification process; <a href="http://www.unity3d.com">Unity Technologies</a>, which makes it simple for anyone to construct their own games full of vivid 3D experiences; and <a href="http://www.mirriad.com/">MirriAd</a>, which uses NVIDIA Tesla GPUs to place products in video content, such as TV shows and movies, that are tailored for local audiences and then analyzed for impact.</p>
<p>Winners of the “One to Watch” awards, in addition to BioDigital and Unity Technologies, were:</p>
<ul>
<li><a href="http://www.elementaltechnologies.com/">Elemental Technologies</a>, which provides processing technology that uses GPUs to quickly optimize video and stream it over IP networks</li>
<li><a href="http://www.numirabio.com">Numira Biosciences</a>, which is working to accelerate the drug development pipeline for pharmaceutical companies by shortening compound discovery and pre-clinical testing processes</li>
<li><a href="http://www.splashtop.com">Splashtop</a>, which is a provider of a highly rated remote desktop app that streams a PC or Mac to a smartphone with smooth, high-resolution video and audio.</li>
</ul>
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		<title>NVIDIA CEO SHAKES OUT FUTURE OF TECH</title>
		<link>http://blogs.nvidia.com/2012/05/nvidia-ceo-shakes-out-future-of-tech/</link>
		<comments>http://blogs.nvidia.com/2012/05/nvidia-ceo-shakes-out-future-of-tech/#comments</comments>
		<pubDate>Thu, 17 May 2012 17:02:53 +0000</pubDate>
		<dc:creator>Tony Kontzer</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[ECS]]></category>
		<category><![CDATA[Emerging Companies Summit]]></category>
		<category><![CDATA[fireside chat]]></category>
		<category><![CDATA[gpu]]></category>
		<category><![CDATA[GPU Technology Conference]]></category>
		<category><![CDATA[GTC]]></category>
		<category><![CDATA[gtc 2012]]></category>
		<category><![CDATA[gtc12]]></category>
		<category><![CDATA[jen-hsun huang]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[tim bajarin]]></category>
		<category><![CDATA[windows]]></category>
		<category><![CDATA[windows rt]]></category>

		<guid isPermaLink="false">http://blogs.nvidia.com/?p=12713</guid>
		<description><![CDATA[In a fireside chat at GTC with industry analyst Tim Bajarin, NVIDIA CEO and co-founder Jen-Hsun Huang  shared his vision of the future for everything from mobile devices to cloud computing to startup opportunities. Attendees packed the room to see Jen-Hsun shake out the future of tech That vision centers, in part, on the notion&#8230; <a href="http://blogs.nvidia.com/2012/05/nvidia-ceo-shakes-out-future-of-tech/" title="NVIDIA CEO SHAKES OUT FUTURE OF TECH">Read More</a>]]></description>
				<content:encoded><![CDATA[<p>In a fireside chat at GTC with industry analyst Tim Bajarin, NVIDIA CEO and co-founder <a href="http://nvidianews.nvidia.com/Exec-Bios/Jen-Hsun-Huang-202.aspx">Jen-Hsun Huang</a>  shared his vision of the future for everything from <a href="http://www.nvidia.com/object/tegra.html">mobile devices</a> to <a href="http://www.nvidia.com/object/cloud-computing.html ">cloud computing</a> to startup opportunities.</p>
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<td><a href="http://blogs.nvidia.com/wp-content/uploads/2012/05/jhh-fireside-chat-ecs-gtc12-2.jpg"><img class="alignright size-medium wp-image-12715" title="Jen-Hsun Huang speaking with Tim Bajarin at the GTC fireside chat" src="http://blogs.nvidia.com/wp-content/uploads/2012/05/jhh-fireside-chat-ecs-gtc12-2-300x156.jpg" alt="Jen-Hsun Huang speaking with Tim Bajarin at the GTC fireside chat" width="300" height="156" /></a></td>
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<td style="text-align: center;"><span style="color: #56ba12;">Attendees packed the room to see Jen-Hsun<br />
shake out the future of tech</span></td>
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<p>That vision centers, in part, on the notion that no single approach to technology will ever satisfy all users. Whether people should rely on the cloud or buy a certain device will continue to depend on their particular preferences, he said.</p>
<p>“Over time, what works for the mainstream isn’t going to be desirable for the extremes,” he said. “If everyone in this room has an iPhone, nobody’s special.”</p>
<p>That thought —  that heterogeneity will reign more than ever — was sprinkled throughout the discussion. Among his other observations:</p>
<ul>
<li>On the future of mobile platforms: “We’re early in the development of mobile computing. All of the disparate elements need to be integrated. Everyone’s got an opinion. Microsoft’s got an opinion, Apple’s got an opinion, Oracle’s got an opinion. And the alignment of these interested parties isn’t likely in the early stages of a new market. Give it a little bit of time, and I think the horizontal structure of the industry will become an advantage.”</li>
<li>On Microsoft’s evolving mobile strategy: “It was genius to separate Windows 8 and Windows RT (the recently announced touch-optimized OS). You can’t reposition what a PC is anymore. If they want to create a new computing platform that has virtues in that you can see documents from the PC universe, yet it’s exquisitely designed, you can’t do this in a Windows x86 design. ”</li>
<li>On the future of laptops: “Computers are like cars. Some have two doors, some have four, or five doors. Some have seven seats. It’s different strokes for different folks. You’ll have some that have keyboards, some that don’t. Some will be gesture based, some won’t. The one thing that’s going to be really exiting is that everything is in the cloud.”</li>
<li>On the future of packaged consumer apps: “The idea of buying an application in a box is weird to me. Tomorrow, it’s just wrong.”</li>
</ul>
<p>After telling the audience where he believes the greatest opportunities for startups lie (the mobile cloud), Jen-Hsun said that legendary Silicon Valley venture capitalist Don Valentine once told him to look for a huge market, assemble great people and develop killer technology. But his advice to young entrepreneurs today took the form of a series of questions: Is this an important problem to solve? Are you the one to solve it? Are you more passionate about it than the competition? Are you more prepared?</p>
<p>“You ask these questions, and so long as the answers are all ‘yes,’ then I’m a big proponent of trying things,” he said.</p>
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		<title>FIRST ACHIEVEMENT AWARD BESTOWED BY CUDA CENTERS OF EXCELLENCE</title>
		<link>http://blogs.nvidia.com/2012/05/first-achievement-award-bestowed-by-cuda-centers-of-excellence/</link>
		<comments>http://blogs.nvidia.com/2012/05/first-achievement-award-bestowed-by-cuda-centers-of-excellence/#comments</comments>
		<pubDate>Thu, 17 May 2012 04:23:23 +0000</pubDate>
		<dc:creator>Chandra Cheij</dc:creator>
				<category><![CDATA[Supercomputing]]></category>
		<category><![CDATA[ccoe]]></category>
		<category><![CDATA[CUDA]]></category>
		<category><![CDATA[cuda achievement award]]></category>
		<category><![CDATA[cuda center of excellence]]></category>
		<category><![CDATA[GTC]]></category>
		<category><![CDATA[gtc 2012]]></category>
		<category><![CDATA[gtc12]]></category>
		<category><![CDATA[petaflop]]></category>
		<category><![CDATA[tsubame]]></category>

		<guid isPermaLink="false">http://blogs.nvidia.com/?p=12706</guid>
		<description><![CDATA[Researchers from Tokyo Institute of Technology snagged the first-ever Achievement Award for CUDA Centers of Excellence (CCOE), for their research with TSUBAME 2.0. The team was among three other groups of researchers from CCOE institutions, which include some of the world’s top universities engaged in cutting-edge work with CUDA and GPU computing. Each of the&#8230; <a href="http://blogs.nvidia.com/2012/05/first-achievement-award-bestowed-by-cuda-centers-of-excellence/" title="FIRST ACHIEVEMENT AWARD BESTOWED BY CUDA CENTERS OF EXCELLENCE">Read More</a>]]></description>
				<content:encoded><![CDATA[<p>Researchers from Tokyo Institute of Technology snagged the first-ever Achievement Award for CUDA Centers of Excellence (CCOE), for their research with <em>TSUBAME<strong> </strong></em><em>2.0</em>.</p>
<p>The team was among three other groups of researchers from CCOE institutions, which include some of the world’s top universities engaged in cutting-edge work with CUDA and GPU computing.</p>
<p>Each of the world’s 18 CCOEs was asked to submit an abstract describing their top achievement in GPU computing over the past year and a half. A panel of experts, led by NVIDIA Chief Scientist Bill Dally, selected four CCOEs to present their achievements at a special event during GTC 2012 this week in San Jose. CCOE peers voted for their favorite, who won bragging rights as the inaugural recipient of the CUDA Achievement Award 2012.</p>
<p>The four finalists &#8211; each of whom received an HP ProLiant SL250 Gen8 system configured with dual NVIDIA Tesla K10 GPU accelerators &#8211; are described below. Abstracts of their work are available on the <a href="http://research.nvidia.com/content/ccoe-achievement-award-2012">CCOE Achievement Award website</a>.</p>
<hr />
<p><strong>Barcelona Supercomputing Center, <em>OmpSs: Leveraging CUDA for Productive Programming in Clusters of Multi-GPU Systems</em></strong></p>
<p>OmpSs is a directive-based model through which a programmer defines tasks in an otherwise sequential program. Directionality annotations describe the data access pattern for the tasks and convey the runtime information it uses to automatically detect potential parallelism, to automatically perform data transfers and to optimize locality. Integrating this model with CUDA allows applications to leverage the dazzling performance of GPUs, enabling the same simple and clean code that would run on an SMP to run on multi-GPU nodes and clusters.</p>
<hr />
<p><strong>Harvard University, <em>Massive Cross-Correlation in Radio Astronomy with Graphics Processing Units</em></strong></p>
<p>The study of the universe is no easy task. Rather than struggle to build larger and larger telescopes in their challenge to understand our vast universe, Harvard University is using GPU computing technologies to help them create telescope arrays composed of many smaller telescopes. Harvard researchers have developed the Harvard X-Engine code to help integrate data from these types of telescope arrays, with an emphasis on removing data-crunching bottlenecks.</p>
<hr />
<p><strong>Tokyo Tech, <em>TSUBAME 2.0</em></strong></p>
<p>Researchers at the Tokyo Institute of Technology have designed and constructed Japan’s first petascale supercomputer, known as TSUBAME 2.0, as well as a series of advanced software and research applications. Such activities have been rewarded with numerous results presented at top academic venues as well as numerous global accolades and press reports. Tokyo Tech highlighted the three core achievements of TSUBAME / CUDA CCOE, but the results are not just limited to them.</p>
<hr />
<p><strong>University of Tennessee, <em>MAGMA: A Breakthrough in Solvers for Eigenvalue Problems</em></strong></p>
<p>Scientific computing applications – ranging from those that help analyze how earthquakes propagate through a medium and affect bridges, to those that simulate energy levels of electrons in nanostructure materials – require the solution of eigenvalue problems. The Matrix Algebra on GPU and Multicore Architectures (MAGMA) project aims to develop algorithms that will speed up computations on heterogeneous multicore-GPU systems by at least one order of magnitude.</p>
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		<title>EXASCALE APPS PAVE WAY TO SUPERCOMPUTING GREATNESS</title>
		<link>http://blogs.nvidia.com/2012/05/exascale-apps-pave-way-to-supercomputing-greatness/</link>
		<comments>http://blogs.nvidia.com/2012/05/exascale-apps-pave-way-to-supercomputing-greatness/#comments</comments>
		<pubDate>Thu, 17 May 2012 02:31:48 +0000</pubDate>
		<dc:creator>Tony Kontzer</dc:creator>
				<category><![CDATA[Supercomputing]]></category>
		<category><![CDATA[exascale]]></category>
		<category><![CDATA[gpu]]></category>
		<category><![CDATA[GPU Technology Conference]]></category>
		<category><![CDATA[GTC]]></category>
		<category><![CDATA[gtc 2012]]></category>
		<category><![CDATA[gtc12]]></category>
		<category><![CDATA[high performance computing]]></category>
		<category><![CDATA[hpc]]></category>
		<category><![CDATA[petaflop]]></category>
		<category><![CDATA[steve scott]]></category>

		<guid isPermaLink="false">http://blogs.nvidia.com/?p=12691</guid>
		<description><![CDATA[Just over the horizon, exascale computing promises 1,000 times more processing power than today’s petascale systems. But there are still many questions about potential challenges and opportunities in the path to exascale. A panel of experts told GTC attendees Wednesday that developing applications capable of leveraging exascale systems will be key to realizing the benefits&#8230; <a href="http://blogs.nvidia.com/2012/05/exascale-apps-pave-way-to-supercomputing-greatness/" title="EXASCALE APPS PAVE WAY TO SUPERCOMPUTING GREATNESS">Read More</a>]]></description>
				<content:encoded><![CDATA[<p>Just over the horizon, exascale computing promises 1,000 times more processing power than today’s petascale systems. But there are still many questions about potential challenges and opportunities in the path to exascale.</p>
<p>A panel of experts told GTC attendees Wednesday that developing applications capable of leveraging exascale systems will be key to realizing the benefits of next-generation supercomputers.</p>
<p>“It’s time to get serious about what we’re going to do to make sure we have applications ready for exascale systems,” said panel moderator Mike Bernhardt, publisher of The Exacale Report. He suggested that the race to exascale is likely to be won or lost based on how well the software industry optimizes its applications for massive parallelism.</p>
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<td style="text-align: center;"><span style="color: #56ba12;">NVIDIA&#8217;s Steve Scott (right) talks exascale</span></td>
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<p>Panelists wholeheartedly agreed with that premise.</p>
<p>“I’m not worried that we won’t have applications that can run on these platforms,” said Olav Lindtjorn, HPC advisor for oil-services giant Schlumberger. “I’m more concerned about being able to run them in parallel.”</p>
<p>Steve Scott, CTO of NVIDIA’s Tesla business, said he’s skeptical of vendor predictions that apps optimized to run on exascale systems will be available by the end of this decade. “Will apps run on them? Yes. Will they run well? Absolutely not,” Scott said.</p>
<p>Panelists were divided in their opinion about whether new programming models were needed to drive the “exascaling” of applications. Scott said that regardless of which coding tools developers use, the software industry has to find a way to express locality and expose parallelism to take full advantage of exascale systems.</p>
<p>Jeffrey Vetter, distinguished R&amp;D staff member and leader of the future technologies group at Oak Ridge National Laboratory, opined that new programming models will be most important in building robust exascale apps that can contend with system failures, load balancing requirements and the like.</p>
<p>Schlumberger’s Lindtjorn, meanwhile, said he’s not convinced that vendors will have the necessary programming tools ready in time. But, he believes existing tools can be used to achieve the kind of performance levels expected of exascale systems.</p>
<p>The panelists wrapped up the session on an encouraging note. They all agreed that, despite the remaining obstacles on the road to true exascale applications, the HPC community shouldn’t let its enthusiasm for exascale wane.</p>
<p>“It’s a great time to be a computer scientist,” said Vetter. “There’s a lot of exploration going on. The key is to remain optimistic that we’re going to get there.”</p>
<p>Satoshi Matsuoka, a computer scientist from Tokyo Institute of Technology, encouraged applications developers to seek out conversations with computer scientists for answers. “It’s really enjoyable,” Matsuoka said of getting such inquiries. “It gives me interesting problems to solve.”</p>
<p>Scott left attendees with a word of caution: Think big if you have code that you’d like to see running on exascale systems several years from now. “Don’t think about incrementally increasing your parallelism,” he said. “You need to be thinking, ‘Wow, how can I give myself 1,000 times as much parallelism as I have now?’”</p>
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		<media:title type="html">EXASCALE APPS PAVE WAY TO SUPERCOMPUTING GREATNESS</media:title>
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		<title>USING GPU&#8217;S TO DECIPHER ANIMAL (AND HUMAN) CROWD BEHAVIOR</title>
		<link>http://blogs.nvidia.com/2012/05/using-gpus-to-decipher-animal-and-human-crowd-behavior/</link>
		<comments>http://blogs.nvidia.com/2012/05/using-gpus-to-decipher-animal-and-human-crowd-behavior/#comments</comments>
		<pubDate>Wed, 16 May 2012 23:10:24 +0000</pubDate>
		<dc:creator>Tony Kontzer</dc:creator>
				<category><![CDATA[Supercomputing]]></category>
		<category><![CDATA[CUDA]]></category>
		<category><![CDATA[GeForce]]></category>
		<category><![CDATA[gpu]]></category>
		<category><![CDATA[gpu computing]]></category>
		<category><![CDATA[GPU Technology Conference]]></category>
		<category><![CDATA[GTC]]></category>
		<category><![CDATA[gtc 2012]]></category>
		<category><![CDATA[gtc12]]></category>
		<category><![CDATA[iain couzin]]></category>
		<category><![CDATA[keynote]]></category>
		<category><![CDATA[princeton]]></category>

		<guid isPermaLink="false">http://blogs.nvidia.com/?p=12677</guid>
		<description><![CDATA[You’d be hard-pressed to find an example of technology with the potential to change the course of humanity more than the one provided by behavioral ecologist Iain Couzin at Wednesday’s GTC keynote address. Couzin, a postdoctoral research fellow at Princeton’s Department of Ecology and Evolutionary Biology, is conducting research that could help humans not only&#8230; <a href="http://blogs.nvidia.com/2012/05/using-gpus-to-decipher-animal-and-human-crowd-behavior/" title="USING GPU&#8217;S TO DECIPHER ANIMAL (AND HUMAN) CROWD BEHAVIOR">Read More</a>]]></description>
				<content:encoded><![CDATA[<p>You’d be hard-pressed to find an example of technology with the potential to change the course of humanity more than the one provided by behavioral ecologist Iain Couzin at Wednesday’s <a href="http://www.gputechconf.com/page/home.html">GTC keynote address</a>.</p>
<p>Couzin, a postdoctoral research fellow at Princeton’s Department of Ecology and Evolutionary Biology, is conducting research that could help humans not only grasp the mysteries of collective animal behavior, but potentially apply that understanding to our own tendencies.</p>
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<td><a href="http://blogs.nvidia.com/wp-content/uploads/2012/05/iain-couzin-gtc-2012-keynote-1.jpg"><img class="alignright size-medium wp-image-12679" title="iain-couzin-gtc-2012-keynote-1" src="http://blogs.nvidia.com/wp-content/uploads/2012/05/iain-couzin-gtc-2012-keynote-1-300x115.jpg" alt="" width="300" height="115" /></a></td>
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<td style="text-align: center;"><span style="color: #56ba12;">Thousands of attendees packed the keynote hall<br />
for Prof. Couzin&#8217;s presentation</span></td>
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<p>Couzin focuses on how and why animals collectively behave the way they do. And he credits CUDA with enabling him to simulate group behavior in ways that were previously impossible.</p>
<p>“The whole way I do science has been transformed by GPU computing,” Couzin told the audience of some 2,500 attendees. “We can spend $500 [for a GPU] and suddenly have more computational power than we could have dreamed of the previous year.”</p>
<p>Not that he’s settling for such an off-the-shelf approach; Couzin is so jazzed by the impact of GPUs on his work that he said he’s working on getting funding to establish a larger, more established GPU-based system. He has his sights set on upgrading the four PCs packed with GeForce and Tesla boards currently used in his lab.</p>
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<td><a href="http://blogs.nvidia.com/wp-content/uploads/2012/05/couzin-gtc-2012-keynote-3.jpg"><img class="alignright size-medium wp-image-12693" title="couzin-gtc-2012-keynote-3" src="http://blogs.nvidia.com/wp-content/uploads/2012/05/couzin-gtc-2012-keynote-3-300x192.jpg" alt="" width="300" height="192" /></a></td>
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<td style="text-align: center;"><span style="color: #56ba12;">Those little colored dots on the screen represent<br />
a school of simulated fish</span></td>
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<p>One way he’s using GPUs in his research is to simulate the movements of schooling fish – up to 32,000 of them. The GPUs allow him to simulate the impact of certain stimuli on collective behavior. “As a biologist, I want to get inside the heads of these individuals and understand how they communicate and coordinate,” he said.</p>
<p>To illustrate, he provided compelling examples of how he’s accomplishing this. These include:</p>
<ul>
<li>Applying mathematical equations to understand why fish, when stimulated, naturally form a swirl around an empty center.</li>
<li>Modeling the behavior of fish in at-risk environments, such as the Gulf of Mexico, to determine how a deleterious event, like the BP oil spill, can impact group decision-making.</li>
<li>Using robotic predators to study responses to attacks, with the goal of determining  strategies for how to best stimulate, counter or otherwise contend with group behavior.</li>
<li>Studying the impact of how uninformed individuals affect group decision making.</li>
</ul>
<p>In this last example, he made a startling discovery. Counter to the conventional wisdom that uninformed humans are more easily influenced by extremists, his findings suggest that the presence of those without strong views increases the odds that a group will go with the majority opinion.</p>
<p>Watch a replay of this <a href="http://www.gputechconf.com/page/home.html">GTC 2012 keynote here</a>.</p>
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		<title>LEGO LOCKS IN ON CUDA TO BUILD A BETTER BUSINESS</title>
		<link>http://blogs.nvidia.com/2012/05/lego-locks-in-on-cuda-to-build-a-better-business/</link>
		<comments>http://blogs.nvidia.com/2012/05/lego-locks-in-on-cuda-to-build-a-better-business/#comments</comments>
		<pubDate>Wed, 16 May 2012 17:04:36 +0000</pubDate>
		<dc:creator>Tony Kontzer</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[CUDA]]></category>
		<category><![CDATA[GPGPU]]></category>
		<category><![CDATA[gpu computing]]></category>
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		<category><![CDATA[GTC]]></category>
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		<category><![CDATA[lego]]></category>

		<guid isPermaLink="false">http://blogs.nvidia.com/?p=12626</guid>
		<description><![CDATA[A few short years ago, the LEGO Group—makers of the iconic locking building-block toys so many parents have stepped on in the middle of the night—was plagued by uncontrolled technology sprawl. Various business units within LEGO were purchasing redundant licenses for the same technologies, with each team using the technologies for different purposes. Many business&#8230; <a href="http://blogs.nvidia.com/2012/05/lego-locks-in-on-cuda-to-build-a-better-business/" title="LEGO LOCKS IN ON CUDA TO BUILD A BETTER BUSINESS">Read More</a>]]></description>
				<content:encoded><![CDATA[<p>A few short years ago, the LEGO Group—makers of the iconic locking building-block toys so many parents have stepped on in the middle of the night—was plagued by uncontrolled technology sprawl.</p>
<p>Various business units within LEGO were purchasing redundant licenses for the same technologies, with each team using the technologies for different purposes. Many business units had even established their own computing platforms. The result was unnecessary costs and added complexity.</p>
<p>Michael Schøler, part of a team from Danish consultancy Hinnerup Net, was brought in by LEGO (also based in Denmark) to help sort through the confusion. During a <a href="https://registration.gputechconf.com/?form=scheduleBySession">GTC 2012 session</a> Tuesday, he said it was clear at the time that the company needed a unified technology platform that could do everything: facilitate high-end and low-end games, support mobile applications, power the LEGO.com website — you name it.</p>
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<td style="text-align: center;"><span style="color: #56ba12;">Henrik Høj Madsen (left) and Michael Schøler (right)<br />
lead the GTC 2012 session</span></td>
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<p>So LEGO turned to NVIDIA. Zeroing in on the CUDA computing platform, the company wanted not only fast rendering of 3D imagery, but also aspired to leverage CUDA to manage critical business functions. Now, three years later, LEGO is running much of its business on the platform.</p>
<p>“We have a proven system that’s working well,” Schøler said during an interview following his session.</p>
<p>CUDA also helped LEGO solve a very specific—and performance-draining—problem. Some 95 percent of the little circular knobs that enable LEGO pieces to interlock are invisible in a finished model, yet a massive amount of the company’s compute power was being sucked up to render those polygons. With Hinnerup Net’s help, LEGO tapped CUDA to purge the invisible polygons in its rendering systems, freeing up computing resources.</p>
<p>Interestingly, one asset LEGO has not yet ported to the CUDA platform is the company’s high-end 3D rendering system, but Schøler said his team is working on that. They’ve developed a proof of concept, and it’s performed well so far. All that’s left is to convince the affected project groups at LEGO to give the green light to make a change.</p>
<p>“We’re trying to convince the business that this is the way to go,” said Schøler. “We’re doing the marketing for NVIDIA.”</p>
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