NOT YOUR MOMMY’S 3D

by Michael Diamond

In case you missed it, the stereoscopic 3D revolution is underway. 3D Stereo used to be just for high-end applications, like this Stereoscopic 3D view of the Martian surface near NASA’s Phoenix Lander’s surface.Stereoscopic 3D view of the Martian surface near NASA's Phoenix Lander's surface. (My source here is Wikipedia. Note that using glasses with red and blue lenses will make the image pop into 3D.)

But now, 3D Stereo is everywhere. It’s the next big thing, the next must-have product feature. It is in Hollywood movies, of course. It’s in art and in chemistry research. It’s also in sports broadcasting, pachinko machines, slot machines, space exploration, medical applications, heads-up displays. It’s even in CAD, photography, televisions, video cameras, educational, geology, robotics, advertising, military, printing, search, game consoles. I can go on and on.

The infrastructure to deliver Stereo3D is taking off, with big transitions already underway to deliver the technology universally, for substantially lower cost, as it becomes a must have new norm that is used everywhere.

Here are few examples:

Fujitsu has a wonderful 3D Stereo Camera in the FinePix Real 3D W1, which boasts two lenses.

Fujutsu's 3D Stereo Camera.
Sony’s Howard Stringer announced recently that his company will be enabling Stereo 3D on Blu-Ray Players, HDTVs, and PlayStation 3 in 2010.

Panasonic’s Peter Fannon is showing their Full 1080p HD 3D Home Theater System, at the company’s headquarters. Mitsubishi, Samsung, and others have announced their 120Hz 3D capable display plans.

Sky is also launching the UK’s first 3D TV channel in 2010, following the high take-up of its HD TV services, and developed a system to bring HD 3D into our homes.

Still shot of the short "Mosquito Highway". 3DStereo is also on YouTube, with professional and casual user content like this YouTube short called “Mosquito Highway

As part of my job at NVIDIA, I get to test out all the cool new gear before it ships. And over the Labor Day weekend, I tried out NVIDIA’s 3D Vision gaming solution on my best marketing research resource, my two boys.

I wish I had a camera rolling. When they saw Batman: Arkham Asylum running in Stereo3D, their reaction, went something like this (see below).

That’s sweet, sweet music to my marketing ears, and also happens to make me look very cool as their dad.