I don’t know where this got started, but lately some people seem to think it’s okay to say that NVIDIA doesn’t care about gaming as much as it used to. I’m baffled when I hear this, because I personally am out there racking up miles, meeting with developers and making sure they’ve got the tools, information and resources they need to take their games to the next level.
I work in NVIDIA’s Technical Evangelist group. I think NVIDIA’s technologies are critical to the development of PC Gaming (Consoles included). And it’s my job to work directly with game programmers to make sure the PC gaming experience is a great one. If you don’t believe me, ask any game developer out there what tools do they use. I’m fairly certain NVIDIA will listed.
A lot of folks probably don’t realize how much attention NVIDIA gives to this. I’m looking over my schedule for the next couple of weeks: developer trips to Boston, Toronto, Montreal, Los Angeles, San Diego and Austin. I’m going to be busy, but when you have Windows 7 out, a new API and features that developers are excited about, there’s not enough time.
I remember back in the day during the RIVA 128 launch in 1997 – there were only two or three folks focusing on game developers at NVIDIA. Now, there are hundreds of engineers and a handful of guys like me who are responsible for evangelizing NVIDIA’s technology to developers. If a developer has a question that I don’t know the answer to, there’s a guarantee that someone else will. So whether it’s support for 3D Vision, PhysX, DirectX 11, or any other technical matter, developers get what they need.
I’ve been at this for a long time. I’m thinking back over the more than 10 years I’ve been at NVIDIA and remembering developer trips like the Infogrames Developer Summit in the south of France; Microsoft Meltdowns in Seattle; Developer Conventions in Sao Paulo; Tokyo Game Show in Tokyo; NVIDIA Developer events in Japan, the U.S., and London; and meetings with European Developers in Germany at the Game Convention. Throughout those trips, not only have I managed to build long-lasting personal relationships with game developers – I’ve been able to have an effect on game development and features. And I can tell you, this commitment isn’t changing.
(Wait a sec. My nostalgia trip just got interrupted by a shipment of Razer Carcharias that came in. These are the new headphones from Razer. Sweet! There’s nothing like getting a chance to play with new toys!)
The next year is going to be an exciting one. As the NVIDIA team heads out to visit with developers, we’re receiving great feedback on how PhysX can be applied to their games (some of what they come up with is stuff we’ve never even thought of!). It’s a wonderful cycle. NVIDIA creates technology – developers evaluate, integrate and provide feedback. We then take the feedback and build it into future versions. And I’ll keep hitting the road, making sure we do everything we can to help developers create the best games possible.