by Calisa Cole

Last week, NVIDIA held a “CUDA Day” in San Francisco at the Clift Hotel showcasing how NVIDIA’s customers and partners are using the CUDA parallel computing architecture on Tesla, Quadro and GeForce across a broad range of industries. The CUDA-accelerated applications ranged from videos on smart phones to 3D ultrasound for realistic pictures of babies inside the womb. Below is a short summary of how each of the customers and partners are benefitting from CUDA:


  • Karl Soulé of Adobe demoed the Mercury Playback Engine, which will drive the next-generation of Adobe products. CUDA provides the horsepower behind this new technology, which was displayed with a pair of NVIDIA Quadro CX boards. Karl pointed out that when playing back and compositing five different streams of heavy video and numerous filters, the system still had a lot of processing power remaining to perform other tasks, enabling professionals to get more done quickly.


  • Amolak Badesha of Agilent featured the ADS and EMPro tools – design software which when viewed with NVIDIA 3D Vision can greatly enhance the ability to analyze electromagnetic interference effects of components. Agilent said that with CUDA, they can get 15 to 20 times improvement – and a week of simulation down to a few hours. This is so useful that NVIDIA’s own EMI team uses EMPro to find and analyze the origin of EMI fields.


Sanford Russell of NVIDIA interviews Amolak Badesha of Agilent at CUDA Day


  • Tom Vaughan of Cyberlink demoed MediaShow Espresso, designed to convert your favorite videos for playback on a smart phone, iPhone, PSP, Xbox 360, YouTube and more – through a very intuitive user interface. Tom explained that the product is optimized for CUDA, increasing performance of MediaShow Espresso up to 10 times faster than the non-CUDA accelerated version.

Kaspersky Lab

  • Roel Schouwenberg of Kaspersky Lab showcased the company’s back office infrastructure, which allows Kaspersky to pinpoint and react to malware and viruses 350 times faster with CUDA on an NVIDIA Tesla s1070. The CUDA-accelerated solution currently analyzes over 50,000 viruses that are captured per day. VentureBeat’s Dean Takahashi interviewed Roel on the topic of CUDA and virus detection:

Kaspersky Labs' Roel S. talks about CUDA and malware from Dean Takahashion Vimeo.


  • Sean Varah of MotionDSP demonstrated the company’s video enhancement software, which not only cleans up home videos (vReveal), but is also in use in law enforcement agencies for forensic applications (Ikena). Among other things, the software can eliminate “shaky hand” footage. The products have been optimized to preview and save enhanced videos up to five times faster on CUDA-enabled NVIDIA GPUs.


  • Elvin Low of muvee exhibited its new muvee Reveal software that lets people create and share professional-quality instant home movies out of unedited video, photos and music. Elvin said the company has seen a 7x performance boost using CUDA.

Siemens Healthcare

  • Roee Lazebnik of Siemens Healthcare showed fourSight Workplace Ultrasound with NVIDIA 3D Vision, which provides a 3D view of a sonogram. No more flat images and guessing what you’re looking at, as far as an image of a baby in utero. CUDA enables the processing of large amounts of data, so you can see the image (and even the heart beat) in real time. Watch this video of Dean Takahashi discussing the technology with Roee:

Siemens shows off 3-D ultrasound technology from Dean Takahashi on Vimeo.

It was inspiring and educational to learn about all of these new technologies and see how they can be used in everything from fetal diagnostics to crime solving to creating better quality home videos. We tweeted throughout the event and uploaded photos, which you can see on: @gpucomputing. You can learn more about CUDA here.