OPTIMUS TECHNOLOGY – WHAT THEY’RE SAYING

by Brian Burke

On Tuesday we announced our new Optimus Technology that intelligently optimizes GPU performance and battery life. If you haven’t had a chance to read about it, just watch this video with Optimus product manager, Matt Wuebbling:

And while we know that Optimus is pretty awesome, you don’t have to take our word for it. Check out what the experts had to say:

Windows Steam Blog

“I went to NVIDIA’s office here in Bellevue to get a demo of Optimus in action earlier today. I came with my HD camcorder ready to film the demo for this very blog post. But, the experience with Optimus was so seamless; there was no point in filming the demo because there was nothing to see! NVIDIA did have a small little custom app that would tell you when the integrated graphics would switch to the discrete graphics – but when people use this technology in the real world there is no app to tell them when things switch. It just happens.”

PC Perspective
“I think is fair to say that NVIDIA Optimus is one of the most impressive mobile technologies we have ever seen.  While switchable graphics promised us a future of mobility computing that was both light on power consumption and heavy on performance, Optimus looks like it could actually deliver on that.”

Tech Report
 “…Optimus is by far the best switchable graphics solution I've seen.”

Hot Hardware
“There is a simple elegance here that NVIDIA has enabled with Optimus and it's the way it should have been done a long time ago quite frankly.”

CNET
“This seems like such an obvious thing, one might wonder why we ever had to manually switch graphics modes in the first place.”

Hexus
“Its very success is the transparency. From what we have seen, it works, and works well, and should sound the death-knell to previous iterations of Switchable Graphics.”

Anandtech
“So we say again: no NVIDIA-based laptop going forward should ship without Optimus. In fact, if a manufacturer has a design in the works that's almost ready for market and it uses an NVIDIA discrete GPU without Optimus, please do us a favor and rework the product.”

Notebookreviews
“Honestly, we're so thrilled with Nvidia's Optimus that we hope all notebooks with switchable graphics work like this before the end of the year.”

Engadget
“… but we're hoping we see a lot more of Optimus from every laptop vendor real soon.”

Laptop Magazine
 “Even better, Optimus knows precisely when to switch between the two graphics subsystems. It’s remarkably effective in its simplicity; users will no longer accidentally leave their notebooks in discrete graphics mode, sapping precious battery life.”

Engadget
“We've always thought switchable graphics made a lot of sense on laptops, and NVIDIA's new Optimus tech looks like it's going to bring it mainstream in a serious way — there's no more manually toggling between the powerful discrete GPU and the power-saving integrated chip.”

CNET
 “In real-world terms, that means we could get 70-plus frames-per-second in our Unreal Tournament III test at 1,366×768, while also getting nearly six hours of battery life in our video playback battery drain test.”

PC Perspective
“That is a huge difference: the Optimus system had 30% better battery life compared to a system with switchable graphics enabled and nearly identical battery life to a system with switchable graphics disabled.”

Hot Hardware
“NVIDIA's Optimus graphics switching and power saving technology, though a little complex to explain from a design and software standpoint, couldn't be easier to understand and see in practice and function from an end users perspective. 

PC World
“Optimus isn't what one would call a "sexy" technology – there's not much to see. As boring as it may be, it's really quite cool. If it works as advertised, it will be a huge boon to laptop users.”

Ubergizmo
“The details are interesting, but most folks shouldn’t even have to care about the inner workings: the great news is that it just works. It’s funny because that’s the way it should be, and that’s how NVIDIA puts it: if you’re driving a Hybrid car, you should not worry about which engine is currently moving the vehicle forward. That’s what Optimus is.”