by Andrew Fear

3D technology is driving advances in storytelling and visual experiences as we have seen from the successes of movies like Avatar and Alice in Wonderland. And while the 3D in your local movie theater is one thing, bringing it home to your living room is another. Over the past year or so, NVIDIA has been a major player in 3D digital entertainment technology, through our large ecosystem of display, content, and hardware partners.

Today we announced the latest addition to our 3D solutions, a software technology called 3DTV Play. It lets you connect your compatible GeForce-based desktop or notebook PC to a full HD 3D TV. 3DTV Play also lets you use the active-shutter (or passive) glasses supplied with new 3D TVs, with the synchronization between the TV and the PC happening over the HDMI 1.4 interface. And, because 3DTV Play is based largely on what we do on the 3D Vision software side, you will be able to play your entire library of 3D games on the big screen. You’ll also be able to take advantage of our other 3D Vision technology benefits, including watching 3D Blu-ray movies, viewing videos, photographs in 3D, or browse the Web in 3D or stream 3D content.

Seeing is believing, especially with 3DTV Play so, starting today we’re kicking off a 15 city road trip with Panasonic. If you’re in one of the destination cities across the US you’ll be able to see 3DTV Play in action, running on the brand new Panasonic VIERA full HD 3D TVs.  Full tour details can be found here and on our Facebook Fan Page events tab.

3DTV Play will be released later this spring with an anticipated retail price of $39.99 USD. It will also be available for free for current NVIDIA 3D Vision customers.

Happy 3D gaming, and we hope to see you on the road!