by Drew Henry

Last Friday we celebrated the US launch of our newest GPUs, the GeForce GTX 480 and GTX 470 at PAX East, in Boston. We picked PAX East as the venue because it’s a show for gamers, by gamers. Having built these cards with passionate PC gamers in mind, it was really the only option.

Since launch, we’ve been getting great feedback from you on all that the GTX 480/470 has to offer. With it, you can “crank up” your next gen PC games. From advanced tessellation engines, 480 compute cores, to new ray tracing technologies and of course 3D Vision Surround support. (You may have seen shots of our presentation at PAX that projected across three giant screens – each 80’ in diameter – with 3D stereo demos of BattleField: Bad Company 2, World of Warcraft, and Metro 2033. It was spectacular. Video of our keynote is below)

We wanted to let you know that we’ve also heard your concerns about GTX 480 with respect to power and heat. When you build a high performance GPU like the GTX 480 it will consume a lot of power to enable the performance and features I listed above. It was a tradeoff for us, but we wanted it to be fast. The chip is designed to run at high temperature so there is no effect on quality or longevity. We think the tradeoff is right.

The GF100 architecture is great and we think the right one for the next generation of gaming. The GTX 480 is the performance leader with the GTX 470 being a great combination of performance and price.

As always, we hope that you enjoy our new products and let us know what you think. We built them for you.