WE’RE POWERING INNOVATION AT NAB 2011

by Danny Shapiro

We’re in Las Vegas at the NAB (National Association of Broadcasters) show highlighting our technologies for broadcast, digital film, and post-production. Tons of industry leaders like 3ality, Adobe, ARRI, ASSIMILATE, Autodesk, Avid, Chyron, IRIDAS, Perceptive Pixel, Pixel Power, Quantel, Unreel and Vizrt are joining us at the show, displaying broadcast solutions powered by NVIDIA Quadro professional graphics technology.

The NVIDIA Quadro Digital Video Pipeline

Stop by our booth at the Las Vegas Convention Center, Booth #SL 2728, South Hall, to see: 

     1.     Interactive On-Air Graphics
             The Vizrt Viz Engine combined with Perceptive Pixel interactive on-air graphics powered
by NVIDIA Quadro 5000 and the NVIDIA Quadro Digital Video Pipeline.

     2.    ARRIRAW Workflow
            ARRI, IRIDAS and Dolby real-time color processing of ARRIRAW files, featuring CUDA-
accelerated real-time previews of uncompressed video and CUDA-accelerated color
correction.

     3.    Mobile Video Editing and 3D Stereo Editing
            Adobe Premiere Pro CS5.5 software running on an HP EliteBook 8740w mobile
workstation equipped with an NVIDIA Quadro 5000M mobile GPU. Adobe has announced
support for several new Quadro mobile GPUs, as well as the Quadro 2000 and Quadro
6000. There are more than a dozen new features in CS5.5 that are CUDA accelerated and
are being demonstrated on HP’s mobile platform.

HP EliteBook 8740w mobile workstation running Adobe Premiere Pro CS5.5

     4.    Professional High-Speed Film and Video Editing
            Avid Media Composer 5.5 software debuts on NVIDIA Quadro pro graphics based on the
NVIDIA Fermi architecture, with support for the Quadro 600, Quadro 2000 and Quadro
4000.

     5.    Creative Finishing on the Mac
            The first public showing of Autodesk Smoke for Mac using the NVIDIA Quadro 4000 for
Mac to process multiple layers of video and effects in real-time.

     6.    Cloud-based Content Review and Approval
            Viewpartners Studiopass Cloud-based content review and approval system for 1080p HD
video playback, real time collaborative video scrubbing, voice and video chat, using an
NVIDIA Tegra-2 powered Motorola XOOM tablet.

 

Motorola XOOM

We’re also demonstrating web distribution of 3D content via an NVIDIA 3D Vision plug-in for Microsoft Silverlight, which is now available at http://www.3dvisionlive.com/.

If you’re not able to make it to Vegas, check back on the blog as we’ll be posting some videos from the floor. And make sure to follow Quadro on Twitter for all the latest news.