AUDI AND NVIDIA BRING ‘TECHNOLOGY TO THE PEOPLE’

by Will Park

Audi already packs impressive electronics payloads into their vehicles. For the future, the automaker is looking to NVIDIA GPUs to further improve its driver-safety systems.

NVIDIA and the Audi Electronics Research Laboratory (ERL) are developing new safety systems that can detect pedestrians, read speed limit signs, improve navigation and even help avoid collisions. The idea is to use a bevy of cameras to analyze a car’s surroundings, identify potential hazards and alert the driver in real-time – a task that requires massive parallel processing. That’s where NVIDIA’s GPUs step in.

You can see examples of these tech concepts in the short video below, which was shot at the ERL.

One of the safety concepts being developed at the ERL is a feature, known as pedestrian detection, which can identify a pedestrian in low-light situations. Work is  also being done on collision avoidance, which allows cars to detect an impending collision and help stop the vehicle or prepare the vehicle for impact. Other features, like speed limit detection and improved mapping are just icing on the cake.

We’ve previously blogged about working with Audi to bring Google Earth to the Audi A7. Audi and NVIDIA engineers have been working for years with the Audi ERL, which is tasked with developing innovative new technologies for the VW, Audi, Bentley, Bugatti and Lamborghini lines.

With continued research into driver assistance systems, cars in the very near future will boast some truly mind-boggling, high-tech features. And, therein lies Audi ERL’s mission statement: “Bring High Technology To The People.”