by Will Park

The vast Las Vegas Convention Center is bursting at the seams with every consumer-electronics device imaginable, but right outside is an airy oasis in the NVIDIA Automotive tent.

Even there, though, a steady crowd is passing through to see how NVIDIA processors aren’t just helping to change the mobile landscape. They’re also driving extraordinary innovation in auto technologies.

NVIDIA is using CES to demonstrate our in-vehicle prowess in the recently launched Audi A7; the Tesla Model S sedan which goes on the market at mid-year; and the eye-popping Lamborghini Aventador supercar. Watch this video and read on to get more details on these NVIDIA-powered cars.

Audi A7
Powered by NVIDIA, the A7 boasts 3D navigation with Google Earth integration, allowing you to navigate highways and byways using 3D satellite maps. It’s also outfitted with various driver-assistance cameras, including a night vision camera that helps detect pedestrians and obstacles in low light.


  • Starting at $59,250
  • Supercharged 3.0-liter V6 engine
  • 310 horsepower and 325 lb-ft torque
  • Quattro all-wheel drive
  • 0 to 60 mph in 5.4 seconds

Tesla Model S
The Tesla Model S boasts advanced infotainment and instrument cluster systems, based on two Tegra processors. One powers the digital instrument cluster, while the other processor handles the 17-inch touchscreen infotainment system. The infotainment system includes a full web browser and car controls, such as for the panoramic sunroof and door locks.


  • Starting at $49,900
  • 40, 60, 85 kwh electric motor options
  • Up to 435 horsepower
  • Rear-wheel and all-wheel drive options
  • 0 to 60 MPH in 4.4 seconds

Lamborghini Aventador
For those with more exotic tastes, there’s also a gleaming white Lamborghini Aventador on display. This beauty uses NVIDIA processors in its multimedia and navigation system, which displays real-time Google Maps data.


  • Starting at $387,000
  • Naturally-aspirated 6.5-liter V12 engine
  • 700 horsepower and 508 lb-ft torque
  • All-wheel drive
  • 0 to 60 MPH in 2.9 seconds

Automotive technology concepts
At NVIDIA’s indoor booth in the convention center Lear Corp. is showing off their 360 Surround View concept, which stitches together video feeds from four cameras (front, rear, left, right) to give the driver a bird’s eye view of what’s happening around the vehicle.

Also being demonstrated there is the NVIDIA UI Composer – which allows manufacturers to rapidly iterate cluster designs – as well as a prototype instrument cluster.

Check out this photo gallery for more on what NVIDIA Automotive is doing at CES 2012.