KAI BAGS THE TABLET UNICORN: LOW-COST, PREMIUM EXPERIENCEJune 3, 2012
One of the biggest challenges faced by tablet manufacturers has been delivering a device that’s low cost and satisfying, while still being profitable.
The truth is, it’s incredibly difficult to manufacture a low-cost tablet at all, even with a compromised experience – one marked by poor performance, previous-gen display capabilities, mediocre battery life, discouraging touchscreen responsiveness, lack of apps, and low-quality build. Building one that’s satisfying and profitable is a whole other matter.
That, of course, got us thinking. Could we take our new Tegra 3 mobile chip to help build a high performance tablet while keeping the cost very low?
That’s where the KAI reference platform comes in. KAI is a recipe that tablet makers can reference when they’re designing and building low cost, quad-core Android tablets targeted at the $199 price point. KAI’s not a tablet that consumers can buy today. Think of it, instead, as a blueprint providing the basis for future low-cost tablets with a premium experience that consumers will be able to buy.
So what makes up KAI? Like any recipe, KAI has some basic ingredients that can be spiced up with some options. Its basics include the Tegra 3 quad-core mobile processor with its unique 4-PLUS-1 architecture and battery-saver core, a unique memory controller (which is compatible with lower cost PC-type memory, DDR3L), system-level innovations like DirectTouch and PRISM, and components integrated from leaders in the tablet ecosystem.
The tablet manufacturer can supplement these basic options, depending on customers’ tastes. For instance, the KAI reference design is a 7-inch device with a standard resolution display. But it can be configured with a whole range of display sizes and resolutions.
Does KAI make sacrifices? Sure it does. It has to. But it makes these sacrifices in the right places, with many options for our partners to deliver the right solution to the market for consumers.
We’re excited to see KAI-based devices coming soon. And we hope you are too. Stay tuned!