by Michael Rayfield

The mobile technology industry moves with head-snapping speed.

The NVIDIA Tegra 3 mobile processor has quickly moved to the epicenter of the mobile computing revolution, and has been featured in some of this year’s biggest consumer product launches.

Introduced moments ago, Google’s Nexus 7 tablet is the first consumer device to run the new Android “Jelly Bean” operating system. Leveraging our new low-cost KAI platform, the Nexus 7 highlights no-compromise performance, system-level optimizations and the best of Google in a beautiful, full-featured Android tablet that costs just $199.

The Google Nexus 7 Tablet

Tegra 3, with its quad-core 4-PLUS-1 architecture, continues its run of previous wins. Its blazing speed, outstanding battery life and super-smooth touch response make for a fast, fluid experience that’s hard to match.

Just last week, the first Tesla Model S all-electric sedan rolled off the assembly line, with its Tegra-powered infotainment system winning rave reviews.

Tegra will be in well over 30 devices this year. Among them are tablets – such as the ASUS Transformer Prime, Transformer Infinity Pad TF700,  and Transformer Pad TF300; Acer Iconia Tab A110, A510 and A700; Toshiba Excite 7.7, 10 and 13 – as well as super phones, like the HTC One X and LG Optimus 4X HD.

For now, I’d really like to focus on what makes the Nexus 7 so amazing.

KAI provides a recipe for tablet-makers looking to build low-cost tablets with a premium experience. KAI’s basics include the Tegra 3 quad-core mobile processor with its unique fifth battery-saver core, and system-level innovations like PRISM – a new Tegra 3 technology that reduces a mobile device’s backlight intensity (and power) while simultaneously enhancing color saturation. The result: undiminished visuals with longer battery life.

Showing off these qualities, the Nexus 7 steps where no other 7-inch tablet has gone before. It’s a full-fledged Android tablet – perfect for consuming movies, games, books, music and the web, not to mention over half a million apps on Google Play  – with battery life of 8 hours for HD video playback.

The best part? The Tegra 3-powered Google Nexus 7 tablet is priced at $199. That opens the door for many more folks to a premium quad-core tablet with a great Tegra-enabled experience.

Over the last year, the tablet market has grown dramatically with innovations in cost, industrial design and features. The Nexus 7 is the result of great partners building the right products at the right time.

This will be an exciting year. Stay tuned.