by Danny Shapiro

The race to merge consumer electronics with the automobile has entered the fast lane.

With smartphones and tablets increasingly pervasive in people’s lives, the auto industry is striving to create connected car experiences that will appeal to younger, tech-savvy buyers.

But how do automakers ensure their vehicle technology and consumer electronics work together? How do they develop systems that are safe, fun and able to stay current?

Now for the first time you can listen in while these and other issues are discussed during the industry’s biggest annual brainstorming event — the Center for Automotive Research Management Briefing Seminars, in Traverse City, Mich.

Tegra visual computing module powers Tesla Motors Model S system
NVIDIA Tegra Visual Computing Module powers
Tesla Motors Model S electronic system.

Taner Ozcelik, general manager of NVIDIA’s automotive business unit, will be speaking during the event’s Designing for Technology and the Consumer Forum, and showing off vehicles with infotainment systems powered by NVIDIA processors.

He’ll discuss how NVIDIA is taking its expertise in making powerful, easy-to-use mobile technology and applying it to vehicle technology that is safe, informs drivers and entertains passengers. He’ll also speak to NVIDIA’s answer to one of the biggest current challenges for the auto industry: keeping pace with the rapid upgrade cycle of consumer electronics.

Other innovators in the automotive industry will be hosting product walk-arounds and technology demonstrations at the forum as well, including Chrysler, Microsoft, Federal-Mogul Corp. and SEMA, the Specialty Equipment Market Association.

Catch the live webcast of the forum, including Taner’s talk, on Wednesday, Aug. 8, beginning at 1:30 pm Eastern time at And return to this blog later in the week, when we’ll reveal more about his talk and include a link to a replay of his presentation.