by Scott Herkelman

Scott Herkelman recently joined NVIDIA as GeForce GTX general manager. Scott is a founder and CEO of BFG, which he built into a premier graphics card gaming brand. He’s also an avid gamer, and would rather be rocket-jumping than casting spells.

PC gaming enthusiasts are demanding customers. Just ask Frank Azor at Dell’s Alienware unit. Or Wallace Santos at Maingear. Or Kelt Reeves at Falcon Northwest. I know this breed well. As a co-founder and CEO of BFG – and an avid gamer – I quickly learned the most demanding customers always have time for someone with something special to offer.

Their customers want the latest processors, the best graphics cards, and the fastest memory modules. They built their companies by knowing their way around a motherboard. And they’re not going to accept a commodity PC that struggles to grunt its way through a two-year-old first-person shooter. Word is that consumers are  choosing tablets over cheap PCs, but the PC gaming segment isn’t just alive. It’s thriving.

Diablo III
Diablo III is one example of why the PC is the premier gaming platform.





Regardless of what they can spend, gamers want the latest technology, and with our new Kepler GPU architecture, we’ve been delivering it. That’s why I’m so excited to join NVIDIA right now. In March, NVIDIA’s high-end GeForce GTX 680 desktop GPU caused a sensation by offering better performance – while running quieter and cooler. NVIDIA is now bringing those benefits to the mainstream with the $220 GeForce GTX 660, and $109 GTX 650 launched last month. Both use the Kepler architecture to offer more performance, and deliver that performance with the best power efficiency.

These new products couldn’t be arriving at a better time. New games and new business models have put the PC at the center of the gaming industry once again. New technologies supported by our Kepler GPUs, such as PhysX and DirectX 11, make new PC games such as “World Of Warcraft: Mists Of Pandaria,” and “Borderlands 2,” more responsive, more cinematic and more fun. New business models such as ‘free to play,’ are giving more gamers a chance to try premium content.

New content is generating demand for new hardware. While Gartner reports the broader PC market is flat, globally; gaming specialists such Alienware, Maingear, and Falcon Northwest are thriving. In June, Falcon Northwest added the Tiki, a compact micro-tower to its lineup.  In September, Alienware added the X51 micro-tower to its lineup. Last month, Maingear piled in with an all-in-one PC, the Alpha. NVIDIA’s latest Kepler GPUs are helping these businesses build distinctive products – such as Maingear’s new NOMAD 17 gaming laptop, which is equipped with NVIDIA mobile GPUs and a choice of six glossy colors – for a market where consumers are tired of cheap, me-too machines.

Talk to the entrepreneurs behind these powerful new machines and it’s impossible not to get excited about PC gaming. “All the great new titles are coming out for PCs,” says Falcon Northwest founder Kelt Reeves, who has built PCs for gamers for more than twenty years now. “It’s nice to see everyone bullish on PC gaming again.”

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  • Ryan Owens

    Sure I would like a couple of GTX 690’s But i can’t afford them. I guess I will have to stick with my Galaxy Geforce GT 520 2Gb…

  • Sagar Rawal

    Now that title is not true…especially for Kelt Reeves’ kids!

    On a more serious note: Now is a great time to be excited about and involved with PC Gaming.  From PC exclusive features such as hardware PhysX in Borderlands 2 to PC exclusive games like Guild Wars 2…the platform is showing what 4+ generations of hardware advancement over consoles does.
    I for one prefer my 7680×1600 gaming experience with AA, AF, and all other settings cranked up on my 3-way SLi’d GTX 680s to an upscaled, not even 720p experience on my consoles.

    Any readers interested to see what NVIDIA GeForce exclusive features such as 3d Vision are supported by the hottest PC releases, go to:

    Crank that S#!T Up!

  • John

    Hey, that was the guy that drove BFG out of the
    graphic market right?

  • The Brady Report

    My kids would LOVE to have my computer(s)…  I know a lot of hard-core gamers that are over 40/50 or even 60…   Don’t alienate the guys that have the cash to spend on high-end graphics cards.. 

  • Brian Caulfield

    Great point. I need to ask Kelt Reeves about his personal gaming setup next time I talk to him! 

  • Brian Caulfield


  • Brian Caulfield

    Excellent point!

  • Sarah Pedersen

    Since 2006 I have only had NVidia cards in my pc and I can see it has paid of. It has succeeded me to convince some friends of mine to buy NVidia cards. I don’t really have any budget for graphics cards, I know they mean alot for my gaming experience. 

    Here are the cards I have bought so far:
    8800 GTX, GTX 295, ASUS MARS II, GTX 670 and finally the GTX 690.

    Under the last LAN party I had to watch out for my gaming rig, people wanted to game on it since I got NVidia 3D Vision. I’m known as the gamer with that insanely fast gaming rig with 3D Vision. I always have extra glasses with me to demonstrate it to friends and colleagues. Thanks to NVidia I can game like I never gamed before with all settings on high and all the features, like PhysX and 3D Vision enabled.

    Keep up the good work and I will always buy your graphics cards. NVidia ftw!

  • rndtechnologies786

    Thank you for this