Project SHIELD Helps You Ride the Android, PC Game Wave

We announced yesterday Project SHIELD, an Android device designed for gaming.

It expresses our philosophy that gaming should be based on open platforms, where games can be enjoyed in a range of models – from free-to-play up to premium, blockbuster titles.

The business model that stems from this means we’ll make our money by selling the device to gamers. (And we hope, by the way, that they’ll love it.)

This differs from the razors-and-razor blades approach, which isn’t just used by Gillette and Schick. Printer-companies use it, as well, making money from highly profitable ink. So do game-console companies, who primarily make their profit from premium games.

This time-honored approach isn’t the one we’re taking with Project SHIELD.

Project SHIELD will let you ride the wave of Android free-to-play games from any beach – or anywhere else – you choose. And it can stream titles from your gaming PC, untethered, from anywhere in the house.

Our goal with it is to design and sell a truly great piece of hardware, one that fits comfortably in your hand, delights your eyes and blows out your ears.

We want to help game developers keep you happily entertained with the magic that they dream up. We’re not looking to create a walled garden of software, even if it sprouts some gorgeous games.

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  • DroidModderX 

    My Take on Project Shield! Looks like Nvidia may have risen above predecessors (ie Moga, Onlive) with a revolutionary product that may change Mobile Gaming as we know it! 

  • Todd Robert Youngblood

    Not a fan of the aesthetics, but as for the product itself, I’m quite excited to try it.


    I need one to review asap & get pushing this beautiful piece of electronic artistry.The Tegra shield if full of sexual geek appeal &Im dying to lay hands upon one.- KID ANDROID (Team.Android.Canada)

  • bdfun

    Your keynote was great and SHEILD looks to be part of my collection of toys. Keep it coming, Thanks

  • Chris Pinola

    cannot wait to get my hands on one of these!

  • warcaster

    Shield is a very exciting product. However, if I may nitpick, I understand the design decision behind making the screen smaller to be just the “top” of the controller, but it makes the whole device look pretty unbalanced when you see it in action. I think that you could’ve made the whole screen a little bigger, and maybe cut from those bezels, too, which seem quite large to me. Then you might’ve gotten a 6″ or even a 7″ display, and the bigger the display on this thing, the better! (unless it makes the whole devices very weird or something). But right now it does look pretty small compared to the controller itself.

    Also, it’s a real shame this thing won’t come with OpenGL ES 3.0 and OpenCL. You better make up for the decision to delay such important functionality one more generation, when everyone else has it, with something really great in Tegra 5, like huge architectural improvements or something. Because otherwise it just makes Tegra 4 look that much worse, and like you’re not really competitive technically against the other ARM GPU makers.

  • Asdasdasd Asdasdasd

    I’m really taking a note on “PC gaming, ANYWHERE INSIDE THE HOUSE”…

  • Brian_Caulfield

    Thanks! We can’t wait to hear what you think once you do. 

  • Brian_Caulfield

    You’re not alone 😉

  • Brian_Caulfield

    Thanks! And we’re eager to hear more from you once you do!

  • Chris Pinola

    Glad I just upgrade to a GTX 680, that’s for sure 😉

  • moneyman10k

    tony, if you are serious about shield, you need to get on the CES floor and look at the portable display arms race you are unknowingly waddling into.  

    no one knows what screen size consumers will settle on.  but there are two trends: they continue to grow, and bezels continue to shrink.  now look back at your device.

  • Alex Brockhill

    I really like the idea…

    cant wait to have a try of one myself…
    with some of the amasing games from gameloft on android should play nice of this device…
    modern combat 4 would be heaps good..  better to control with the controler…

  • Sebastian Heyn

    >It expresses our philosophy that gaming should be based on open platforms

    You mean like the nvidia driver? Oh no that was my mistake sorry.

    Nevertheless I’m gonna buy it.

  • Daniel Waltz

    It’s going to be a pricy thing to jump into, especially seeing as to get the game stream functionality you need a 600 series GPU.

    Plus we don’t even know how much the system itself will cost. And seeing as nvidia isn’t making money on software sold they are going to need to make a profit on the device itself.

    I tell you what though, if they manage to sell it under $600 it’s an instant buy from me… even if the 600 series GPU will have to wait.

  • nxxtexit

    How did things for out for Gizmondo?

  • Joseph Wren

    I just don’t see there being enough quality games on Android right now to drive the sales of this device. Yeah being able to play my pc games anywhere in my house is not that cool since I would rather just be playing them on my nice monitor with a mouse and keyboard. I just don’t see what the appeal is here. 

  • Joseph Wren

    I’ll wait for some better games with some sophisticated AI to come out first. 

  • Mr1One

    B-B-But… I can’t play any RTS games without a mouse and keyboard… :okay: meme

  • Daniel Griffiths

    I have been trying to figure how to use one specific feature for a very long time. That is playing games from a host, on another device, just like the cloud, without internet problems. They should offer this for desktop computers so you can have a noisy gaming rig hidden away and multiple, silent, efficient, cheap computers in rooms that you want to play. 🙂

  • Brian_Caulfield


  • Brian_Caulfield

    We’re eager to hear from you once you do!

  • Brian_Caulfield

    Many thanks for the feedback!

  • Brian_Caulfield

    Thanks for the feedback!

  • Brian_Caulfield

    You can never have too many toys.

  • Gene Birk

    how good is the Shield’s DAC? I want to plug my $200 cans into these bad boys play a timeless game like portal 2 while getting the same sound card quality sound i would get from my rig. this is next gen technology shouldn’t i expect better sound quality than i get from my smart phone? With the anouncement of this device you guys made my dreams come true; being able to play games from my beast of a desktop in my bed with a semi hd screen and a familiar controller is all a guy can ask for.

  • ImmaR0B3RT

    i dont own a pc can i still play games thru my cable modem with a ethernet connection?

  • Sagar Rawal

    I’m glad to see NVIDIA care about audio quality with the awesome speakers in Project Shield!

  • 7 Inch Android Tablet

     The project shield is very interesting and it will be the best for games lovers .

  • Riccha Roye

    hmm i am also a big lover of games and it will be very interesting for me. thanks for shearing your nice post Nvidia.