Get Up to Speed on Auto Technology’s Future at GTC Conference Next Week

by Danny Shapiro

It won’t be long before your car’s gauges, knobs and buttons go the way of the buggy whip. Instead of fiddling with knobs you’ll be tapping a touchscreen or gesturing to customize your augmented-reality display.

That’s because car companies are racing to build smartphone and tablet technology into their vehicles, to provide better information for drivers and increase vehicle safety.

The interior of the Tesla Model S.
The interior of the Tesla Model S.

Manufacturers like Audi, BMW, Tesla Motors and Lamborghini are among the 20+ brands that use NVIDIA to power their infotainment and navigation displays. If you’d like to see what the future of automotive technology looks like, look no further than the NVIDIA GPU Technology Conference, on March 19-21 in San Jose, where many of the world’s top auto companies will show how they’re using innovative technologies to advance the driving experience.

The McLaren MP4-12C.

Conference attendees can experience this technology first-hand by test driving an Audi A7, BMW 7-Series or Tesla Model S. In addition, the latest McLaren MP4-12C and Lamborghini Aventador supercars will be on hand for attendees to check out.

If you live at the intersection of automotive technology and visual computing, you should plan to attend the three-day event. It features more than 20 sessions on auto design, infotainment systems, in-vehicle application development and driver assistance technology.

BMW 7-series
BMW 7-series

Chrysler’s senior vice president of product design, Ralph Gilles, will keynote on Thursday, March 21, explaining how his company uses GPUs to rapidly prototype and build safer cars.

In addition, auto designer Daniel Simon will describe how he brought his vehicle fantasies to life in movies like “Tron Legacy” and “Captain America.” And execs from Honda, BMW, Audi, Fiat, Peugeot Citroen, Delphi, Dassault, Carnegie-Melon University and, of course NVIDIA, will plunge into a wealth of auto-related topics from pedestrian detection to augmented reality displays.

Auto technology is moving fast, and this is a great opportunity to get up to speed. For more information on GTC sessions, or to register, go here.