In one of the first events running up to Tuesday’s start of Computex in Taipei, motherboard giant MSI unveiled some of its latest gaming desktops and notebooks at a press event attended by some 200 media, partners and gamers.
The company used the event to unveil its new brand imagery, in which vivid, eye-catching colors and a clear identification system are applied to its family of products, which include the categories of Overclocking, Gaming and Classic.
NVIDIA’s Scott Herkelman, general manager of the GeForce GPU business, shared the stage to show off three of MSI’s flagship graphics cards, the GTX 780, GTX 770 Lightning and GTX 770 – all powered by NVIDIA GeForce GTX 700 GPUs.
Amid a storm of camera flashes, Scott provided the hall with a sneak peek at NVIDIA SHIELD, our hotly anticipated mobile gaming platform that will be unleashed later this month.
Also making an appearance at the press conference were the new MSI GT70 Dragon Series notebooks, featuring NVIDIA GeForce GTX 780M and GeForce GTX 770M. The Dragon Series got an endorsement on stage at the press event by the premier professional gaming team, Fnatic.
MSI also showcased at its press conference the GE70 gaming laptop, which features the GeForce GTX 765M. It enables gamers to benefit from NVIDIA technologies that automatically maximize consumer’s notebook experience – such as NVIDIA Optimus, GeForce Experience and the new GPU Boost 2.0.
MSI paired GeForce GTX 700m GPUs, with the upcoming Haswell processors from Intel to create a stunning new line-up of enthusiasts and gaming notebooks.
NVIDIA and MSI have a long history of collaboration on overclocking, which has yielded a long stream of successful products, including MSI GTX 680 Lightning, which later on won CES 2013 Innovation Award.