As UK Awaits Royal Birth, Gamers Turn to Next-Gen Graphics Cards and SHIELD

by Jen Andersson

Powerful graphics cards. A portable, next-generation gaming system. NVIDIA-branded water.

There are a lot of products that carry our brand. And they were all in demand – especially the water — as approximately 200 gamers crowded into the Currys PC World Gaming Bunker in London on the hottest day of the year last Saturday to get hands on with the latest tech for PC and mobile gaming.

We even brought our own water.
Almost as refreshing as a new graphics card.

Turns out not all of the United Kingdom is transfixed by the impending royal birth.

Enthusiasts began lining up at 5 am – five hours before the event started – to experience the very best of GeForce GTX, with 7-series gaming PCs, the newly announced Razer gaming portables – including the world’s thinnest gaming laptop, the Razer Blade 14-inch, and the all new Tegra 4 powered Toshiba Excite Pro tablet, exclusive to Currys PC World.

They were rewarded with the opportunity to be among the first to play Ubisoft’s upcoming action-adventure stealth game – Splinter Cell: Blacklist, immerse themselves in the post-apocalyptic world of Metro: Last Light and get some hands-on time with our new NVIDIA SHIELD gaming device. A couple of lucky gamers also walked away with the new ASUS GeForce GTX 780, following an intense Metro: Last Light speed run competition.

Gamers were, understandably, excited about the event. “Thanks for the fun day!” Adam Dergiman wrote on our UK Facebook fan page. “Got a lot of t-shirts, Metro and Splinter Cell codes as well as NVIDIA BRANDED WATER, WUT!” Jakub Lakoon Mikwiewicz added.

Over on Twitter, Chris Parsons was one of our ASUS GeForce GTX 780 winners, “Thank you so much for a fantastic day on Saturday and coming away with a GeForce GTX 780 was unbelievable!”

Getting some thumbs on time with NVIDIA SHIELD, our new gaming portable.
Getting some thumbs on time with NVIDIA SHIELD, our new gaming portable.