IBC 2013: Why 4K is Just the Beginning for Pushing Beyond HD

by Greg Estes

There’s a lot of buzz about 4K and ultra-high-definition television at this week’s International Broadcasting Convention (IBC) in Amsterdam. The media and entertainment industry is moving from HDTV to higher resolutions, just as it earlier moved from standard definition to HD.

This is great news for consumers, who will soon be able to watch movies and television with breathtaking clarity.

For the professionals who create, manage or distribute digital content, the transition means they will have to process four times more data. To do that, they’ll need to change the tools they use and the way they work.

IBC 2013 NVIDIA booth
Prepare for takeoff: Digital content pros at IBC examine the NVIDIA tech that will take them to 4K and beyond.

While most consumers can’t yet view 4K content on their TVs or mobile devices, many cinema cameras are capable of not only 4K, but even higher resolutions. Many movies shot at these higher resolutions are already being produced.

The result: a spate of announcements by our partners at IBC, including 15 that will be demonstrating new solutions on our new Quadro K6000 GPU that can help content creators handle the challenge of 4K and Ultra HD content.

Grant Petty, CEO of Blackmagic Design, makers of the DaVinci Resolve color-correction application used for many blockbuster films, says the Quadro K6000, with its 12GB of GPU memory, is “ideal for Ultra HD and 4K color grading” and that it “proved even faster than [their] expectations.”

And just today, RED Digital Cinema announced our collaboration on a CUDA-accelerated version of their REDCINE-X product, which allows users to process up to 6K resolution files at 24fps with NVIDIA GPUs. And that’s just the beginning — multi-GPU support is coming as well, so performance will get even better.

NVIDIA GRID technology lets customers put their GPU horsepower to work where it’s needed most.

While some of our customers are reaching for the highest-performance solutions, others are focused on flexibility. NVIDIA GRID technology lets customers put their GPU horsepower where it’s needed most, allowing them to run professional content creation applications on almost any device.

To demonstrate this, we’ll be showing a GPU-accelerated version of Autodesk 3ds Max, which is a Windows-only application, running on a MacBook Air with OS X. NVIDIA GRID runs the app remotely — with full Quadro K5000 power — giving the MacBook Air power and performance far beyond what’s built into its lightweight chassis.

It’s an exciting time for the media and entertainment industry, and for NVIDIA. For a full list of the news from NVIDIA and all our partners at IBC, check out our Media & Entertainment Newsletter.