Leo De Biase can’t afford to waste an hour every morning motoring through São Paolo’s frenetic traffic. It’s the world’s worst, according to Time magazine.
And he’s a busy guy. As NVIDIA’s Latin America PR manager, he helps get the word out about NVIDIA and its products to more than half a billion people.
So, to cut his commute to our downtown office, he swapped his Volkswagen Tiguan SUV for a Harley-Davidson Fat Bob he purchased last October, and started saving 45 minutes each way.
Then, in March, he had his U.S.-built road bike painted black and green – with NVIDIA’s logo emblazoned on the air filter. The effect, with the bike’s blacked-out trim, has just the right amount of swagger. He figures the work cost him about $5,000 on top of the money he spent on the squat, stylish bike.
The result is more than just a shorter commute. Leo gets free advertising, too. “People roll down the windows and give me a shout out,” Leo says. “They take pictures, stuff like that.”
Of course, the biggest fan might be Leo. He’s been a videogamer for more than a decade. Before joining NVIDIA two years ago, he worked for game publishers catering to gamers.
He’s also a long-time biker. His last bike was a Yamaha. But he’s always dreamed of owning a Harley. And his 9-year old son loves it. “He went crazy with the bike,” Leo says. “He knows all about NVIDIA, he’s crazy about the company.”
One down, half a billion more potential customers to go.