Watch This: Virtual Reality, Without the Glasses

by Brian Caulfield

Exquisite craftsmanship. Insanely small tolerances. Beautiful materials. Whoever says art is dead has never worn a luxury watch. The challenge: showing all these details to potential buyers from the inside out.

The answer: a virtual reality experience that lets users play with a watch – inside and out – as if they were holding it in their hands.

real-time-display-insideThat’s what you’ll find on display at NVIDIA’s booth at the SIGGRAPH graphics conference in Vancouver this week.

Step into NVIDIA’s booth and you can see a luxury watch from the inside out, changing the viewing angle or zooming in and out on individual detail for a better look.

Created by NVIDIA, FashionLab by Dassault Systèmes, watch designer François Quentin, and ALIOSCOPY, the glasses-free 3D visualization specialist, the demo is the latest example of the power of Dassault Systèmes’ CATIA 3D modeler and rendering engine. And it runs on NVIDIA GPUs.

Here’s how it works: five NVIDIA Quadro K6000 GPUs render different viewpoints. Each viewpoint is captured and blended on a sixth Quadro K6000 to render in real time the 3D ALIOSCOPY composited image. Finally, a dedicated iOS app allows interaction with the 3D model as well as realistic animations.

Look for more like this soon. Some features of this demo will be integrated into commercial versions of the next releases of Dassault’s CATIA software. The result: companies can tell a deeper story about not just what their products look like, but how they work.