Audi Offers Taste of Tegra-Powered Future at Geneva Motor Show

by Danny Shapiro

New kinds of materials. New kinds of power trains. New kinds of digital displays.

Bring it all together and you’ve got the 2015 Geneva Motor Show, where we’re celebrating another round of incredible new vehicle introductions, powered by NVIDIA.

Audi kicked off this week’s show with a range of futuristic new vehicles. They include the R8 e-tron supercar, the Q7 SUV, and the stunning new Prologue Avant concept.

R8 Is Enough

For the first time, Audi’s R8 sports coupe will be available as a pure electric vehicle. To keep this battery car light, Audi engineers used even more carbon fiber in the R8 e-tron’s construction compared to the standard version of the car.

This is a design that will go far. Literally. The car boasts a 92-kWh capacity battery with a range of about 280 miles.

You can never have enough (carbon) fiber in your diet: Audi’s R8 e-tron sports coupe gets even more of the lightweight material.

That big battery also translates into big performance. The R8 e-tron delivers 678 pound-feet of torque from dual motors (rated at 456 horsepower).

The result: the R8 e-tron accelerates from 0 to 100 km/h (62.1 mph) in 3.9 seconds. Top speed? An electronically restricted 250 km/h (155.3 mph).

And this sleek new design features a virtual cockpit powered by NVIDIA Tegra.

A Digital Savvy SUV

Tegra also helps drivers and passengers take command of Audi’s new flagship SUV, the Q7, which will sport as many as four NVIDIA Tegra processors.

You’ll find us powering the Q7’s virtual cockpit with rich rendered graphics on a 12.3-inch TFT display. We’re also in the Audi Connect system in the center stack, with an all-in-touch control unit complete with smartphone integration with Google Android Auto and Apple CarPlay. Plus, you can add two Audi Tablets for rear seat entertainment.

The Audi Q7
The Audi Q7 can be equipped with tablets that are connected to the Q7’s infotainment system, so passengers get access to the radio, media, navigation and car functions.

These are no ordinary tablets. Audi’s Tegra 4-powered Android tablets are integrated into the Q7’s vehicle systems. And they’re connected to the infotainment system so passengers get access to the radio, media, navigation and car functions.

Prologue of What’s to Come

Giving an even further glimpse into the future: a new Prologue Audi concept car.

It’s a future that’s not short on pixels. The elegant design blends in with a game-changing new display and control concept enabling digital interaction between the driver and passengers.

The Prologue Audi concept car comes equipped with plenty of pixels.

Across its full width, the front of the dashboard is designed as a display surface which integrates three touch displays. Aluminum frames surround the two driver-facing displays on either side of the steering wheel. The left controls the assist functions; the right is for multimedia management.

The front passenger faces a widescreen display integrated into the full surface of the instrument panel. With a swiping movement, the front passenger can send media content such as music playlists to the right driver display. Or the passenger can send navigation data to the Audi virtual cockpit behind the steering wheel.

On the console of the center tunnel – between the driver and the passenger – there’s another display for text entry, air conditioning and infotainment designed for the driver. It consists primarily of a thin, bendable organic light emitting diode, or OLED, display that’s positioned just within reach.