How We Hand-Delivered TITAN X to Our Biggest Beijing Fans

by Steven Jin

Beijing is big. It covers more than 6,000 square miles. It’s home to more than 21 million people.

But you can’t know how big Beijing really is until you’ve grunted a graphics card with more than 8 billion transistors through the legendary midday traffic in the capital of the world’s most populous country.

We keep in touch with our Chinese fans , known locally as “N-Fans,” on social media services like QQ and Weibo. But there’s no better way to get to know them than face to face.

text
Very Special Delivery: Erin, from our Beijing office, surprised gamers by not only hand-delivering TITAN X, but installing it and configuring their PCs to get the most out of our new flagship graphics card.

That’s why we decided to do something special for a few lucky N-Fans. After we announced TITAN X earlier this spring, we identified 10 N-Fans eager to get our new GPU, and let them know we’d find a way to get it to them first.

What we didn’t tell them: when, or how, it would arrive. Or who would bring it to them.

So when Erin, from our Beijing team knocked on their doors, our fans were shocked. Some laughed. Some howled with delight. All of them pulled out their cameras to document the event so they could share it with other fans.

That made all that TITAN toting worthwhile. Erin logged more than 400 miles by cab—and climbed hundreds of steps to reach our apartment-dwelling fans—t o hand deliver GPUs to the homes of N-Fans in and around Beijing.

“I love playing ‘Assassin’s Creed,’” Erin says. “So sneaking up on people with a big surprise felt like second nature.”

text
Psyched: Gamers were quick to show off TITAN X on social media to their friends.

Once Erin arrived at the homes of our customers, she got to work. After presenting them with their neatly boxed GPU, Erin installed it into their PCs—many of them masterworks of case design. She then set up GeForce Experience for automatically optimized settings and driver downloads. And she configured their PCs to play their favorite games.

It didn’t take long for word about Erin’s visits to spread throughout China. Fans shared pictures and videos of their new gear—how it had arrived—and what it could do.

They weren’t disappointed. GeForce TITAN X is no ordinary GPU. It boasts 3,072 single-precision CUDA cores, 8 billion transistors and 12GB of memory.

Needless to say they were delighted. Almost as much as their reactions delighted us.