This Is How You Play TV: NVIDIA SHIELD Now Available, Ready to Redefine Your TV Experience

by Chris Daniel

NVIDIA SHIELD, our first living room entertainment device, is now available. And it’s ready to redefine your TV experience.

For more than 80 years, TVs have been played at you. You watched what others chose to show you, when they wanted to show it to you.

Now it’s time for you to play TVNVIDIA SHIELD lets you play what you want, when you want it. Dive into movies, TV shows, music, a world of apps and, of course, games through SHIELD — the most powerful smart TV platform ever built.

Packing the world’s most advanced processor, Tegra X1 — with its 256-core NVIDIA GPU and a 64-bit CPU — NVIDIA SHIELD offers up to 30x the performance of competing devices. SHIELD connects you to your content in 4K. It makes a new class of games possible on Android. And it delivers blazing-fast streaming performance.

Build apps for SHIELD: click here to find out more.

You’ll love watching videos with NVIDIA SHIELD. You can already dip into a growing catalog of 4K movies and shows from Netflix HD, YouTube and new apps like Pluto TV and UltraFlix. You can view your own personal 4K content from camcorders and GoPro cameras. Or cut the cord with Sling TV. And you’ll soon get access to new video and viewing apps, like HBO Now, the Fox and CBS family of apps and Vimeo coming to Android TV (see “What’s On TV? With NVIDIA SHIELD, Whatever You Want … Here’s How” for the complete list).

Don’t forget games. There are over 200 games on Android TV, and almost 20 titles are coming only to NVIDIA SHIELD within a few months of launch. And we’ve also just launched our 1080p worldwide GRID game-streaming service.

NVIDIA SHIELD launches today in the U.S. and Canada in two versions: SHIELD ($199.99) and SHIELD Pro ($299.99), which comes with an integrated 500GB hard drive and bundled with the critically acclaimed game, Borderlands: The Pre-Sequel!.1 SHIELD also supports plenty of accessories. Get a remote control with voice search for $49.99, a stand for $29.99 and additional controllers for $59.99 each.

When you buy SHIELD, you’ll get about $60 in Google Play value. This includes a $30 Google Play store credit and three months of unlimited Google Play Music (a $29.97 value).

For a limited time only, when you buy SHIELD Pro, you’ll get about $90 in Google Play value. This includes a $30 Google Play credit, three months of unlimited Google Play Music (a $29.97 value) and Borderlands: The Pre-Sequel! (a $29.99 value).1

Fully loaded: whichever NVIDIA SHIELD you choose, you’ll get plenty of features.
SHIELD Controller
Support for 4K
High-speed HDMI cable
Voice search
NVIDIA over-the-air updates
MicroSD expansion
USB 3.0 ports
Gigabit Ethernet
802.11ac WiFi
3 months of unlimited Google Play Music
$30 Google Play credit
Onboard storage 16GB 500GB
“Borderlands: The Pre-Sequel!”1
Price $199.99 $299.99

Order yours today at, Amazon and

More on SHIELD: What’s On TV? With NVIDIA SHIELD, Whatever You Want … Here’s How | The Battle for the Digital Living Room Has Begun

1 Game is planned for release on SHIELD on July 1, 2015. Date is subject to change by the game publisher.


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  • Renaud Lepage

    And you’re delaying the 500gb version two weeks? YOU. ARE. MEANIES.

  • Aaron MacNaughton

    None of the links to buy it work. Not even your own link to your own store haha.

    EDIT: Oh wait now they do lol. Sure didn’t a few minutes ago though.

  • Yousif Anwar

    Can I still add an internal drive later to the SHIELD model?
    (I am aware of the MicroSD slot)

  • French Epic Gaming


  • Likki

    Just order from Amazon 🙂

  • Jonathan Gorbutt

    Any idea when the UK release is?

  • cheeto0

    Best buy hasn’t put it up yet and the nvidia site store still says coming soon

  • Brendan

    Nope! No SATA ports inside.

  • jeff b

    Does anyone know if I can connect a external hard drive to the USB to watch videos?

  • Jeff

    So… its an Amazon fire tv? Let me know when you got something that can run Steam Windows games natively along with Linux games and Android and you might have my attention….Even if you need to MultiBoot to accomplish…But with VMware It should be doable to run everything under Master 1 OS.

  • vidvox

    Yes you can

  • Rev Lebaredian

    Yes, USB drives work.

  • realjjj

    Have you considered selling it with Linux or even Chrome , might do better given the price.
    The 99$ limit for such a product is very clearly set. Your own choices that increase the BOM are no excuse to price it higher. Even including the controller is the wrong move at this price. at 199$ it addresses a niche that is likely to already own a controller or would prefer to have a choice in what controller to buy. So only at 99$ or just slightly more ,including the controller would make sense.

    As a Linux PC or a Chromebox with Gamestream and GRID (too close to greed) it would be intriguing at 199$.
    As it is, it’s terrible value and GRID is a payed service, access to it is not a privilege anymore and the PC ports are pretty pointless when you are addressing PC gamers only that can just play on their PCs or stream.

  • JackFrost

    Would have been far better to have not provided $30 credit and 3 months free music, but instead bundle in the remote. I know you can use the controller, but for a lot of people , they will prefer they familiarity and simplicity of a remote.

    And that video ad for the Shield TV above, is plain terrible. Music is over powering the guy speaking etc etc. I hope Nvidia don’t use that but have other ads they can use

  • jeff b

    I thought the same thing when I first saw it, but it’s a Amazon Fire on Steroids. I watched a video review and it looks nice. Really nice, I actually just told my wife that I think this will be replacing our Amazon Fire. And I love the Amazon Fire, but I love that it is 4K too.

  • jeff b

    Thanks guys. So then I don’t have to wait for the 500gb version. Nice

  • Nonscpo

    How about mentioning some exclusive standalone games for the console? Not everybody is into game streaming…yet!

  • iBooB

    The only reason I signed up for the mailing list was to be notified of this products release to purchase. Never got one. Others have said the same thing. Fix that.

    The introduction in this article is quite powerful. You don’t watch tv anymore. You play it.

  • Rajat Rajput

    Can we install apps on external HDD?

  • Rajat Rajput

    Can we install apps on external HDD?

  • Mario van Mechelen

    by the time its obsolete we get it in europe and still pay the full price

  • Brian Caulfield

    Thanks for your patience!

  • Non of your business

    What do you think android is under the covers? Umm linux.

  • Non of your business

    It doesn’t have an x86 processor, it’s a 64 bit ARM.

  • Yousif Anwar

    Thanks a lot for clarifying this!
    Appreciate it! =)

  • Vince Pantino

    It runs Crysis natively. Seriously.

  • talys

    release in brazil?

  • james

    I can’t understand why many parts of europe which already have shield/ grid presence didn’t get an equivalent release. Does NVIDIA think it will increase anticipation in the other markets? Exclusivity deals with US retailers? Irked that EU is usually an after-thought.

  • Zoidbort

    I too would like to know this. I assume we could since it is Lollipop essentially.

  • Zoidbort

    I would assume you could use your phone as a remote to control volume, send voice commands, etc?

  • Zoidbort

    Ah well…bought it on Amazon with the remote. After exchange, shipping, and duty $366 LOL OUCH! Still it will be an awesome one stop media entertainment center so I can get rid of my WDTV Live.

  • John Hazlewood

    ” * Limited time only. Total of $60 in value includes $30 Google Play store credit, along with a 90-day subscription ($30 value) to Google Play Music All Access.” 3-month to Google Music in ONLY for NEW Google Play Music customers???!?!? Really? Why do I feel suddenly slighted for being an existing customer? I’m sad.

  • Kurtis Whittington

    Any external storage under Android can potentially house apps if the OEM allows for it and the app allows for it. Some things don’t work or work poorly when pushed to external storage. Still, nVidia up to now has allowed pushing to MicroSD cards as external storage for apps (which is why I have so many damned games on my Shield Portable), so I don’t think they would stop now. There are MicroSD ports and USB3 ports on the back, so you should be able to connect as long as it meets your drive’s power requirements and the drive is in a format that the system can read (EXT2/3, exFAT/FAT32, I think NTFS is read-only, HPFS may be out of the running, etc, mileage may vary, user may contain nuts).

    Still, doing that under AndroidTV’s UI may be a bit more difficult, but I’m sure apps will come along to address that. If you are really worried about App space, they are selling one with 500GB built in along with a free Android native copy of “Borderlands: The Prequel” pre-installed on it.

  • realjjj

    Because i didn’t knew that?
    Maybe take a second to think how irrelevant it is that Android is based on Linux.
    Matters more how you market it than what it is.
    Just like the first gen Google TV broke it’s neck on a high price, this one can’t sell as it is and right now it’s a lot tougher to sell a 200$ TV box than a few years ago.
    Then again too much revenue at very low margins would impact corporate average and after all this device is only made to hide poor Tegra sales.

  • Non of your business

    Probably supports any FS that linux supports, since android is linux under the covers, and java on top.

  • Kurtis Whittington

    Really depends on the kernel used. If they compile in short for the FS, then probably it will work. However, some FS have shortcomings compared to others.

  • Carlos Garcia

    Jesus. Just by a PS4 at that point. This Shield TV is ludicrously expensive.

  • Mario van Mechelen

    i bought another android box. not going to wait till late 2015 pay full price for a box thats obselite by that time.

  • flubber flave

    with nvidia shield can i play/install any game from google play store or just the games from shield hub?

  • Zoidbort

    Well they do two totally different things really. I have a ps3 and it collects dust. I play PC games so this makes far better sense for streaming, speed, fluidity, and speed of media. Plus android TV is going to have so much cool stuff over the coming months. Ps4 will not play bluray rips either.

  • Zoidbort

    Obsolete? Haha not even close

  • Zoidbort

    Well games that on the PS that are Android TV certified will.
    All games will not work, “yet”. The developers just need to make sure they are controller or mouse and keyboard capable 1st.

  • Joshua Richards

    Where in Canada is this available?

  • MadFinnTech

    So this is not coming to Europe any time soon? Just have to wonder why? I’d buy one today if I could buy it somewhere. It would be nice thing to have today not the year after when nicer things are in the market.

  • flubber flave

    So, if I understand, it’s not like any android device where we can install any game from play store, or more than that, we can do a play station emulator? Thanks.

  • seijinzero

    Will this have the button mapping software from other shield devices? And any plans for a touchpad controller or motion controller for touch-screen-necessary games?

  • Zoidbort

    You would have to sideload those apps that are not on the playstore I assume. PS Emulator, not sure.

  • flubber flave

    Thank you.

  • flubber flave

    Expensive? It’s less then PS4. Not mentioning you pay every PS4 game around 50$.

  • Nick Riley

    Is it worth buying and using it in a country which doesn’t have Netflix or Hulu? I mean, are there many apps for it which are actually useful and available in Czech Republic, let’s say?

  • gold4 rsgame

    This is actually interesting post, from every point of view it is really outstanding.
    I am a game developer and i like to play games ?
    If you people love to play games you should visit once…

  • Nathaniel

    $600 to get one of the Pro models in Canada with 1 extra controller? LOL.

    Never buying nvidia again.

  • Zoidbort

    I bought mine off and with the remote and the 16GB after shipping and taxes it was $366 CDN.
    Just got it today and it is pretty damn nice for under 400 but yeah 600, silly.

  • javi

    ¿donde esta el navegador web?

  • Ewan


  • Aaron MacNaughton

    There a problem? Or are you just gonna spam an old comment section on a post I made 20 days ago and corrected myself?

  • Mikael Jakobsson

    I want to know when is release in Sweden.

  • lolo

    ¿web browser?

  • Noor

    Jag med… If there’s anybody on the nvidia team reading this please let us know!

  • Noor

    Hey Brian, is there any way to get the shield pro to Sweden? Please help me out!! 🙂

  • Mikael Jakobsson

    Is what am thinking about, or just buy a air ticket and visit U.S buy out one in the store works to….. However, the US had problems with applying for a visum. Hopes the fix the issues.

  • RuThaN

    Im curios czech republic release date? Igor where are you?