Shifting Into High Gear: Audi, NVIDIA Push Digital Auto-Tech Forward at CES Asia

by Danny Shapiro

The digital revolution churning across the auto industry rivals the Industrial Revolution for its speed and strength, Audi President and Chairman Rupert Stadler said in his keynote address at the inaugural International CES in Asia, which took place last week in Shanghai.

“Never before in nearly 130 years of automotive history has our industry changed as fast and as completely as now,” said Stadler.

Stadler’s keynote featured several NVIDIA-powered vehicles. Among the most dazzling: the Audi Q7, which can be equipped with two Tegra-powered screens in the front and two Tegra-powered Audi Tablets for rear-seat passengers.

Audi CES Asia Stadler
Audi President and Chairman Rupert Stadler, in his CES Asia keynote, described a digital revolution taking place in the auto industry.

He also revealed the world premiere of the Audi R8 e-Tron piloted driving concept — an electric car that goes from 0-60 mph in under 4 seconds, with a range of nearly 280 miles (450 km).

Audi’s CES expo bristled with innovation. In addition to the R8 e-Tron, there were technologies going into zFAS — the Audi piloted driving system powered by NVIDIA — which debuts in 2017 in the Audi A8, enabling piloted driving on the highway.

Joining Stadler on stage was Ricky Hudi, Audi’s executive VP of Electronics, who brought along the futuristic Audi RSQ — featured in the movie iRobot, showing a vision of what 2035 might look like.

Coming much sooner for Audi are innovations like the Audi virtual cockpit, the Audi tablet and the Audi smartphone interface and 3D sound.

They’re all made possible by a revolutionary approach in electronics architecture — the modular infotainment platform.

“Thanks to our close collaboration with NVIDIA, Audi has the ability to integrate these technologies quickly into the vehicle and to run the same innovation cycle as the consumer electronics industry,” said Hudi.

Find out more about NVIDIA automotive technology.