3 Ways SHIELD Gives You More Options Than Other Living Room Devices (Including Apple’s)

by Matt Wuebbling

Great games. Great entertainment apps. Voice commands.

If you’re thinking about buying a next-gen smart TV console after hearing about the new Apple TV, we have good news: You’ve got options.

We introduced our own next-gen smart TV console — NVIDIA SHIELD Android TV — back in May. And it offers extraordinary capabilities.

SHIELD Android TV Controller Remote
SHIELD comes bundled with a console-quality controller.

SHIELD offers 3x more performance, plus more features and more ways to game. It’s still the only smart TV console that can stream 4K content. And — thanks to its support for Chromecast — it connects your mobile devices directly to your living room display.

Let’s break this down …

The Best Choice for Gamers

SHIELD gives you more ways to game than anything else on the market. Consider:

  • More kinds of games: SHIELD plays casual games — like Crossy Bird — with ease. Its 256-core Tegra X1 processor gives it the power to do much more. It allows you to play a huge collection of console-class games. Games like Never Alone, Talos Principle and Contrast that offer the kind of immersion gamers demand.
  • Games from the cloud: SHIELD also lets you stream games from our GRID cloud gaming service. Just click to play high-end PC games like GRID Autosport, Batman: Arkham Origins and Lego Marvel Super Heroes.
  • A real controller: You can play all these games with our console-class SHIELD controller, which comes bundled with every SHIELD. It offers dual analog sticks, dual triggers, a fistful of buttons and, thanks to Wi-Fi Direct, great responsiveness. And those are just the highlights. If you’re a gamer, you’ll feel right at home.

The Only Choice for 4K

Own a 4K television? Thinking of making the upgrade? You’re not alone. By 2018, consumers will own more than 100 million ultra-high definition 4K TVs. And SHIELD remains the only media streamer that supports 4K content. There’s plenty of content already available — from both Netflix and YouTube — and plenty more coming.

The Logical Choice for Chromecast

If you’ve got an Android phone or tablet, SHIELD’s the best way to bring Android to the living room. With Chromecast built into SHIELD, you can put your entertainment and apps from your Android or iOS phone directly on your TV at a snappy 1080p 60Hz.

And Android gives developers access to powerful capabilities. For example, SHIELD uses Google Voice with cross-app search. That lets you quickly access content using the SHIELD remote and SHIELD controller. Simply use Google Voice to give commands, like “Launch Netflix.” Just like on your Android phone.

So, when you’re looking at your options, just tick through them. SHIELD supports 4K displays. It brings more games — from more places — to your living room. And it connects to Android, the biggest app ecosystem out there. There are now more than 800 apps for SHIELD, including Netflix 4K, MLB.TV, CBS Sports, FOX Sports, Hulu Plus and Sling TV.

It’s good to have options, and SHIELD gives you more of them than any other smart TV console.




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  • rmagruder

    You and Google need to have a “come to Jesus” talk with Netflix. They seriously need to support standard 5.1 (not just DD+), as well as opt in with cross-app search and voice search within the App. They did it for Apple – convince them to do it for Android TV and shield

  • TFR

    Apple gives Europeans a way to plan our purchases.
    The introduction of Apple TV 2 with its announced release date would be a great point of time to anounce the release date of the shield android tv for countries outside the US.
    We are still stuck with a third party anouncement which is september.
    Some kind of official comment on the european/ worldwide release would be appreciated!

  • Tjaldid

    well it’s not an option in europe unlike Apple TV…

  • Snake87r

    Ok, I know the product is great but when I can buy it in Italy??

  • Gary_Rainville

    @disqus_mns1MBeejI:disqus, @Snake87r:disqus, @Tjaldid:disqus We appreciate the feedback. We’re still on track to bring SHIELD to
    Europe in Q4.

  • Vcoleiro1

    Why not include the remote?. Seems like most people are buying the Shield TV as a TV Box, so to ask them to buy a separate remote is rather off putting.

  • Snake87r

    Compliments for the very fast answer..
    I have a question, the release of the two version of the shield (16gb and 500gb) is planned at the same time or like in USA at two different time?

  • Aakash Singh

    Well, nvidia is not targeting India as their market.
    Apple TV makes more sense purely based on availability.

  • Snake87r

    The availabity is the only thing that Apple TV is better than nvidia shield Android TV.
    Because apple tv is too closed and limited, the difference in things that can be done is enormous, and not only in hardware performance.
    One example that is missing on the article is Retrogaming, Obviously with the 500gb version, you can emulate many old console (about 20)..
    Another example, Kodi (ex XMBC) and all the extension created for this program..
    And with only this 2 feature the product is a best buy..

  • elberto

    I would definitely buy it if I knew how. I’m in Europe and there is still no date announced …

  • Snake87r

    I hoped for a release in all european country, but italy like always isn’t included at the european launch.
    I hope they soon release it in italy (with a lovered price, because i don’t want to buy an hardware released about 5 month ago for the same price, or I’ll wait for the next version and in the meantime I wait for the Remix mini I buyed in the Kickstarter campaign and install kodi on it [estimated delivery october])
    So nvidia one advice in the electronic market 5 month is a very long time, the next time don’t make wait people 5 month or more for a product.