5 Ways Our SHIELD Android TV Box Just Got Better

by Chris Daniel

A powerful GeForce gaming console in the cloud. And Spotify. And Google Fiber powered by SHIELD. And we’re coming to Europe. And your home theater just got better. And, well, what else do you need?

The list of reasons to choose our NVIDIA SHIELD Android TV box just got longer. Again.

SHIELD is the Android TV flagship. A cutting-edge platform that keeps getting better. It packs our Tegra X1 mobile processor — with a 256-core NVIDIA GPU and a 64-bit CPU. So it has the power to simplify your living room experience with a single device — the first of its kind to support ultra-high-def 4K displays, without compromise.

1: GeForce NOW – The New Way to Game

GeForce NOW includes
GeForce NOW membership includes more than 50 popular games, with others available for purchase in an instant.

GeForce NOW is a revolutionary game-streaming service — the Netflix for games. It includes unlimited streaming of more than 50 popular PC games, including from the Batman and Lego series. Hit new releases like The Witcher 3 and Resident Evil: Revelations 2 can also be purchased and played instantly from the online game store.

Members connect to NVIDIA’s powerful cloud-gaming supercomputers, select a game and play at up to 1080p at 60 fps, in less than 30 seconds flat. No more waiting hours for digital downloads. 

GeForce NOW is available starting Oct. 1, with the first three months free on SHIELD devices, and then just $7.99 per month. 

2: SHIELD Debuts in Europe

SHIELD and SHIELD Pro are available to buy on Oct. 1 in the U.K., France, Germany, Norway, Denmark, Finland and Sweden.

Availability includes shield.nvidia.com and Amazon.com, in addition to Game, Scan, Cyberport, MediaMarkt, Saturn, LDLC, Materiel, Komplett and Elkjopp.

3: Google Chooses SHIELD for Fiber

Stop by a Google Fiber space to learn more about SHIELD.

Google Fiber is an internet and TV service that provides internet speeds up to one gigabit a second — that’s 1,000 Mbps compared to the national average of 11.7 Mbps. It delivers hundreds of HDTV channels, too.

SHIELD takes advantage of the Google Fiber gigabit connection to seamlessly stream PC games to your TV in brilliant quality with GeForce NOW.

Google Fiber is offering SHIELD as an accessory to all current and prospective customers of the Google Fiber Spaces in Provo, Utah; Kansas City, Missouri; and Austin, Texas.

4: More Entertainment on SHIELD

With its bundled console-class controller and optional remote, SHIELD can switch from games, to movies, and back, with ease.

SHIELD puts the best of Android on your big screen. Choose from nearly 1,000 apps for Android TV. Dive into over 135 high-quality games available in our curated SHIELD Hub app and 300-plus games available on Google Play.

Check out SHOWTIME natively on Android TV and SHIELD, and cast the hugely popular Spotify Music from Android and iOS devices to SHIELD soon. Spotify gives you access to a world of music, so you can listen to artists and albums, or create your own playlist with your favorite songs.

And look for NFL Sunday Ticket, Pac 12 Football and Google photo cast support coming soon, to ramp up your entertainment, sports and photo sharing options.

SHOWTIME is one of the new entertainment options for SHIELD.

5: Home Theater Buffs Unite

SHIELD customers know that they can expect recurring software upgrades with new features and enhancements. Tomorrow’s upgrade will deliver support for GeForce NOW, plus several features requested by our home theater enthusiasts. Together, these updates strengthen SHIELD’s position as the ultimate, all-in-one device for all of your entertainment:

  • Best surround sound — Now with support for lossless audio, including Dolby TrueHD and DTS-HD Master Audio pass-through plus WMA-Lossless decode.
  • Best movie watching — The ultimate movie playback experience with support for 23.976 fps playback.
  • Best-in-class codec support — Now with hardware acceleration for VC-1 (including M2TS and ASF/WMV container support), MPEG-2 and WMV9.

U.S. Availability

SHIELD is now available in nearly 1,000 stores in the U.S., including Best Buy, Fry’s Electronics, MicroCenter and Google Fiber Spaces. Or get it online at the Google Store, our NVIDIA SHIELD store, Amazon and Best Buy.

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  • Nuno G.

    How much will it cost in Europe?!?

  • Testname

    When I buy the 500 GB model, do I get the Play Store credit like residents in USA got?

  • Dr. Manhattan

    Nope. I bought a Shield from Amazon for outside the USA (Australia) and Amazon wouldn’t honour the Google Play voucher.

  • Vcoleiro1

    Pretty sure those promo’s ended a while ago now for everyone. They were replaced with a $25 discount for the remote, a promo which now seems to have ended also.

  • Dr. Manhattan

    I know, I preordered mine before its release and also when the promo was still on. I was denied because it’s open only to U.S & Canadian residents.

  • nightwing knightfall

    220 pounds for the 500g model in the uk and 299,99 euros in europe

  • John Galt

    Three words: Amazon Instant Video

    Until then, my Shield will sadly continue to go unused in favor of my xbox one.

  • cfbcfb

    I don’t think you’re going to see that. You used to be able to sideload it, but amazon changed their code to prohibit use on non amazon devices.

    I also think you’ll never see amazon 4k content on a non amazon fire tv device.

    Disappointing, as I just bought a Shield, but I can live without amazon.

  • Stephen Severino

    I use PlayOn for Amazon Instant Video. It works fine with the shield.

  • Snake87r

    I hoped for a release in all european country, but italy like always isn’t included at the european launch.
    I hope they soon release it in italy (with a lovered price, because i don’t want to buy an hardware released about 5 month ago for the same price, or I’ll wait for the next version and in the meantime I wait for the Remix mini I buyed in the Kickstarter campaign and install kodi on it [estimated delivery october])
    So nvidia one advice in the electronic market 5 month is a very long time, the next time don’t make wait people 5 month or more for a product.

  • Nick Woolley

    Seriously, why can we not buy this in NZ/Aus yet?

  • Mikko

    So when is the shield android tv actually going to come to Finland? It’s almost the end of the month and I’ve yet to see a single unit on same in any of the major retailers in the Helsinki region. Also the nvidia store doesn’t have it for sale..


    No access to android desktop. No svga ports or dual monitor support. No sata connectors inside or out. Any one of those is a deal killer. All three is a catostrophic blunder.

  • http://xZ0nne.tumblr.com/ Z0nne

    Why would I use a handheld to sit in front of my TV? and playing shitty android games on the go sucks too. Oh and 500$??? D:

    n3DS Master Race!