LUXGEN Motors Bringing NVIDIA-Powered Infotainment to Taiwan Market

by Danny Shapiro

In a crowded market, you’ve got to stand out from the competition. High-tech Taiwanese carmaker LUXGEN Motor Co. is making its mark by becoming the first to bring a premium infotainment system to Taiwan’s mainstream automobile market.

LUXGEN’s S3 model comes equipped with the THINK+ 4.0 advanced infotainment system powered by the NVIDIA Tegra mobile processor. Tegra integrates a range of processors – including a multi-core ARM CPU, a powerful GPU and dedicated audio, video and image processors – all while just sipping power.

LUXGEN’s S3 model features Tegra-based infotainment system.

The LUXGEN S3 is a five-seat sub-compact sedan car, which hits the streets of Taiwan this month. Built with a 1.6-liter four-cylinder engine, the S3 is equipped with a wide range of advanced driver assistance system (ADAS) features, including the 3D X-View+ 3D vision assist system, the Active Eagle View+ 360-degree camera system, the Side View+ camera system, all managed by THINK+ 4.0 infotainment system powered by NVIDIA.

The ADAS and infotainment features have impressed the mainstream Taiwanese market, and LUXGEN has its eye on China next.

In addition to Tegra, LUXGEN leverages NVIDIA technologies in other areas of its operations:

  • NVIDIA Quadro pro graphics power HP workstations that LUXGEN uses to design and manufacture its vehicles. In fact, the carmaker has the most Quadro Design Centers in Taiwan.
  • NVIDIA Iray-based app Lumiscaphe, which enables state-of-the-art workflows, lets designers interact in real time with 3D virtual models.
  • LUXGEN uses Quadro GPUs and Iray for Maya to render the LUXGEN ProVR showroom app. LUXGEN is the first to use Unreal Engine 4 to deploy NVIDIA VRWorks in designing the ProVR app in Greater China market.
  • VR Ready NVIDIA GeForce GTX 980 GPUs and Oculus headsets provide the ultimate virtual experience for potential car buyers at LUXGEN’s VR showrooms across Taiwan.

To learn more about LUXGEN’s S3 model, check out