They say you should never meet your heroes. Well don’t listen to them, because we got to work with one of ours — deadmau5 (Joel Zimmerman) — and it was awesome.
Joel is, of course, one of the world’s best-known electronic music artists. He’s also known for his playful sense of style. In addition to the signature “mau5” heads he wears when he performs, Joel has a collection of cars that can be mistaken for no one else’s.
The common thread: a love for technology. Joel integrates technology into everything he does — his music, his performances, and even his downtime.
“On my days off from making music I’m still at the same computer playing video games,” Joel says. “I would spend my free time there, I would do my work there, I would play games on it. Computers have been at the very core of my life.”
Time for an Upgrade
So when our own Kris Rey spotted Joel playing “Project Cars” on a PC with a tiny 24-inch screen, Kris knew we could do “so much better.” So we teamed up with Joel to make creating the ultimate “mau5 spec,” streaming lab — a home base for Joel’s online game streaming forays — our latest GeForce Garage project.
Joel inspired us to do what we love to do most: create technology that delights our fans. In the first part of our three-part video series NVIDIA creative director Jules Mann sits down with Joel to create designs that reflect Joel’s unique sense of style — and his love of cars. In the second part, you can watch some of the most skilled members of the PC modding community fabricate these one-of-a-kind PCs. And in the third, you’ll be able to see Joel’s reaction to our work.
Inside the World of deadmau5
Throughout the series, you’ll get a look inside Joel’s world as he talks about his love of gaming and cars — and how those two passions intersect. You’ll get a look inside Joel’s “mau5” head collection. And you’ll get to see what one of our generation’s most fascinating — and funny — musical artists thinks of the GeForce GTX 1080-powered gaming PCs we put together with him.