TITAN Xp Enables New Levels of Performance for Creatives

TITAN Xp is the most powerful GPU you can put in your PC, and now we’re enabling even better performance with our latest TITAN drivers.

We built TITAN Xp for people who design and create — and, of course, play games. And it’s always getting better.

Our latest driver — available today — delivers 3x more performance in applications like Maya to help you create and design faster than ever.

You can now also use TITAN Xp with more PCs, including thin & light laptops, than ever before, and with external GPU chassis from a wide range of manufacturers including Asus, HP, Powercolor and Razer

And when you’re done if you want to rip through Battlefield 1 at 100 frames per second – no problem.

Best part: TITAN Xp is available worldwide. It’s available from Nvidia.com in United States, Europe, Australia, and Russia; from JD.com in China, PC Home in Taiwan, and from 11st in South Korea.

Similar Stories

  • frexer

    Which titan xp you meaning?

  • kqgaming

    i’m sure it’s the 2nd

  • frexer

    Only?

  • kqgaming

    the optimizations ? yes only for TXp 2017

    but it does work for all GPUs

    Nvidia Siggraph press starts today for 3 days hence the driver update for TXp that enhance performance for 3d rendering/image creation tasks for devs

    i don’t expect a lot for games performance

  • frexer

    Why they only talking about Titan Xp then :/

  • Streetguru

    Nvidia this makes you make you absolutely horrible, you’ve been withholding 300% of a card’s performance just to sell quadro cards. You’re screwed if software devs ever properly support Open CL so consumers have a true alternative to CUDA. Though I can’t imagine you’ll let that happen.

  • Streetguru

    Because it’s likely only for the newest titan, I don’t see why they would unlock performance on their other cards when they want you to buy the $1200 card minimum for it. AMD is guilty of keeping pro drivers out of most consumer cards as well though.

  • Kenneth Mosquera Rodriguez

    hope nvidia falls intels-minime bullshit

  • http://www.rejzor.tk RejZoR

    Funny how this driver “enhancement” conveniently correlates to the AMD Vega launch… It’s almost as if existing Titan users were held back on purpose…

  • Dax Dessy

    Wait, wait, waaaaait…. Why at the launch of Vega does a magical THREE TIMES the performance just appear OUT OF NOWHERE? How? Have you been sandbagging your GeForce Customers this whole time? Is $1200 PER CARD not enough for you? Pure Greed…

  • Han Solo

    But not out of the cards that are marketed for prosumers, though.

  • GaborBartal

    But noo, NV wouldn’t do that to customers who keep them alive – they also wouldn’t sell a card at $1200 that gets sold at $700 when competition was near. No they wouldn’t do that, otherwise customers would see through the high pump prices and not buy NV again. Oh wait it doesn’t happen, people do buy NVidia, no matter what

  • mjs

    Titan Xp wasn’t advertised as a CAD card. It’s a very nice, several grand worth addition. Check the prices of Quadro P6000.

  • James L Hood

    To be fair: name a viable alternative? Hotter, slower, older AMD? Or the only other choice in town?

  • Pemalite

    Even when AMD was Cooler, faster and newer AND cheaper, people still opted for nVidia.

    If you don’t support alternatives, then alternatives do go away.

  • James L Hood

    Most people don’t blindly follow a company. Most people go for their best value. There are very few moments where AMD provides a better value. I have owned a few. A trio of 5770’s, and later the m290x. But large and wide, they simply aren’t the better value. At least when I am looking to buy. The 8800GT’s were an absolute game changer (I owned 2 of those as well), my current gaming laptop is on a 970m, as the desktop is rocking a 1060 6GB card now. Partially because that 1060 uses next to no power by comparison to AMDs closest competition. And that is only getting worse.

  • Marco Coletti

    Wow 3x improvement with a software update tells a lot. Either it is bullshit or customers were milked for nothing before.

  • Mario Junior ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    What the competition does not do, huh Nvidia?

  • Trace Smith

    Thats because for the longest time, Radeon had inferior drivers, and it took them too long to catch up to cuda.

  • DJ

    Or they just never bothered to optimized and fix bugs for pro applications for GeForce drivers? Since Titan has always been using GeForce drivers. And this is the first time they do that?

  • DJ

    Or they just never bothered to optimized and fix bugs for pro applications for GeForce drivers before since you know Titan has always been using GeForce driver for gaming.

  • DJ

    Go away AMDrones. Stick with your AMD subreddit and Wccftech.

  • Dax Dessy

    Yeah sorry about the garbage Maya and pro application performance Titan owners, $1200 just wasn’t enough for us to fix those bugs but since Vega is coming out without those bugs we decided to fix them. Only took us a 6 pack and an afternoon. If you would have just dropped 5k for a Quadro you wouldn’t be in this mess so you only have yourself to blame at the end of the day.

    Love,
    Jensen’s Leather Jacket

  • http://www.rejzor.tk RejZoR

    Lol funny man. You’re more annoyed by my comment than the fact that NVIDIA kept all this performance from you this whole time. That tells everything who’s really a fanboy of what…

  • Birra

    Thats true Finewine tech right there, hope to get it for all GTX cards out there

  • SOAB

    Having better working performance was always the selling point of the quadro cards. The new move is a good one, the quadros are still required for certifications.

  • SOAB

    yes it also works for X Pascal as people tested on reddit

  • Socius

    Does the performance increase affect the original nvidia Titan x (pascal)? If not…then it seems like a serious case of intentional power gating…

  • Locodoco

    They still have inferior drivers, online games like World of Warships with lots of updates are much more stable on Nvidia while AMD drivers break on almost every update. Oh, and there’s also Linux…

  • Locodoco

    Ignore Rejzor, he’s the biggest AMD fantard who was telling everyone for months how Vega will crush the competition and now he’s just lashing out on Nvidia because of how salty he is.

  • TheGravy

    How does this driver translate to the Titan (Pascal) relative to the Titan Xp?

  • TheGravy

    question was already answered below, thanks

  • Figus

    Few moments? Probably you are quite young… just before 8800gt there was the x1800 and x1900 series way faster than nvidia counterparts… or the 9700 and 9800 (with 9500pro unlockable to 9700) all of those were best buy for price performance ratio… I also owned a 8800gt.. sadly there were more bsod in civ iv with nvdisp.dll than games that i could have played… still was a great card in an ati bad moments… after those hd2xxx and 3xxx bad times there were hd4xxx and hd5xxx way better than gtx480 oven.. but even in the best times ati-amd could not reach 50% sharing in gpu nor in cpu where athlon xp before and athlon 64 after, where way faster and cooler than intel p4.

  • https://zno3.com zno3

    Agree, titan seems a bad quadro card for a gamer, but didn’t want the pro user to use these they disabled the pro features, until now

  • Iluv2raceit

    Titan Xp is still way overpriced. Nvidia has too much greed infesting it’s marketing department. Sales on Xp cards are way down and this is an attempt to salvage their abysmal sales numbers for the quarter.

  • Iluv2raceit

    Yes, the performance increase also works for the Titan X Pascal, though gains with the Titan Xp are greater in most of the benchmarks due to more compute units and higher GPU and GDDR5X clock speeds 😉

  • Luis Torres

    Can we get a similar driver for the 1080ti? I don’t care about the Vega..

  • Chad Capeland

    What driver features are there in the Titan Xp vs GeForce and Quadro? Meaning, is this just marketing, or is there some “Quadro Lite” driver with some added features?

  • Zeb Miller

    This renewed level of competition is great news for consumers. Regardless of the card/company you choose it’s going to drive innovation and that means we all win. The Vega cat is out of the bag and now we will see how Nvidia responds. It’s a good bet they have a secret weapon.

  • Max King

    Not like you can’t just overclock to get out maximum performance in the first place. I can increase the performance of my 1080ti by around 10%, along with my cpu, by overclocking. But that isn’t necessary in most cases. I don’t think NV is sandbagging their GPU, the driver plays an important role in translating raw power into effective performance.

  • Athenasius

    The Titan series originally just had gaming focused drivers. But since the launch of Vega FE, nvidia are actually giving it pro software optimisations that were reserved for quadro cards only.

  • Chad Capeland

    But are the features any different?

  • Socius

    I’ve got both of mine running at 2088MHz and 11.2Gbps memory so not too concerned about there being a huge difference between them and the new Titan Xp. Though obviously always get ticked off when Nvidia pulls this move just like they did with the original Titan and Titan Black.

  • Steven

    I’m a big fan of performance value. Along with the current compatibility for whatever I was playing at the time, I’ve always bought whatever gave me the best bang for the buck at the time. The 5770 was a nice card that I also owned. Had some GTX 660’s for awhile and I’m still using a 780ti now. I don’t really understand this epeen about this brand is better than that brand. It isn’t as if most of these people actually work for either company or anything. Just buy what makes the most sense for your price range and personal preferences. Power, Heat, and Noise are important for some people and not for others.

  • Steven

    Or maybe they’ve been developing the drivers this whole time, but Vega forced them to test and compile a release version. Any software provider that isn’t constantly developing the next version will be left behind. Drivers are just software. When to release is often planned, but sometimes things have to be put out early for strategic reasons before all the changes you wanted in the next release are done. Besides, Vega has been out for a bit now already. If they were just trying to rain on the parade, they would have released the update immediately. My guess is they just took what they could finish up and release in order to take back the benchmarks.

  • Athenasius

    feature wise there is no different, it is not that there are any features disabled, just that there are no software optimisations for Pro applications. Like 3DS Max, Maya, Autocad etc.

  • Big Papa

    That’s not true, plenty of people supported AMD when their parts were competitive. The problem is, they turned off a lot of people from their products when they decided to cut their driver team down to a fraction of what it was and only released updated drivers a couple of times per year. Am I the only one who remembers having to wait 6 months for their drivers to address issues with new games?

  • AsimQ

    What about the people who were conned into buying a gimped Titan X (Pascal), least you could do was to provide the same level of performance improvements even though the Titan Xp is a marginally faster product.

    I for one won’t be buying a Titan class graphics card from nVidia ever again.

  • AsimQ

    Exactly. Got two under water and running around 2033 MHz, but the only thing we ask from nVidia after giving them hard earned money is some sort of loyalty. Instead we got an epic shafting with the 1080Ti being identical and faster clocked then the Titan X (pascal) at least in terms of memory.

    Why again do you have this line up? and don’t give me that compute garbage, your core market is buying these to play games.

    Quadro is what the compute crowd goes for…

  • http://www.rejzor.tk RejZoR

    Oh shut up. AMD “fantard”. With Intel 5820K and GTX 980. Yeah, really epic freaking AMD fanboy. Just because I wasn’t pissing all over RX Vega like everyone else, that somehow makes me a fanboy. You of course conveniently ignore all the stuff I post about GTX 1080Ti supreme performance crown or how much I praised Fast/Adaptive V-Sync. That’s just inconvenient isn’t it?

  • http://www.rejzor.tk RejZoR

    So, NVIDIA can work on their drivers and take a sweet time for it, but when AMD does the same, everyone is enraged how dare they release a brand new hardware with not so optimal drivers. Just saying…

  • Luxferro

    I’m personally done buying Nvidia’s Titan series cards!

    I’ve bought all 3 generations so far (Titan, Titan X maxwell, Titan X pascal). Not only do the cards that follow the Titan’s get better bundles (free games, which we never get), but they get similar or better performance (TI series), for a much better price point.

  • Luxferro

    I feel the same way as a Titan X (pascal owner), and someone who has bought all 3 generations of Titan cards. I’m done with the Titan series.

  • Justin Felder

    I’m not afraid to admit I’m a bit of a Nvidia fanboy. I like the color green more than red, I like the Geforce experience,I see that their graphics cards always lower power requirements than AMD, and I like EVGA products. As far as I can tell, they only make AIB exclusively for Nvidia GPUs.

  • Matthew Brooks

    How is this for “creative professionals” when you continue to gimp these cards to provide only 8-bit output as opposed to 10-bit on the Quadro cards? I would love to buy a Titan Xp instead of a P4000..

  • Steven

    That’s AMD’s decision if they do. I’ve never knocked on them. I could care less about people who lose their minds over this or that like it somehow ruins their life or something. People should just make their decisions based on present information and be content that they made the best decision at the time.

  • Locodoco

    You can still begrudgingly use a product from the competition and still be considered an AMD fantard, moron. Go waste someone else’s time with your dumb statements.

  • Steve Honaker II

    If you’re looking for increased game performance from a driver update like that I wouldn’t count on it, I think its related to FP16 being enabled almost no games support it yet, that’ll probably change in a couple years if Vega sells well to justify the effort, since it can increase performance or visuals, dealers choice.

  • Steve Honaker II

    It is conceivable that there are feature differences do a google search for anandtech FP16 throughput. The previous generation cards had ludicrously higher FP16 compute performance, which is possibly still in the newest Titan X but until now was disabled to protect the quadro lines position in the product stack. *This is conjecture I do not have the cards or means to test this hypothesis”.

  • Chad Capeland

    I don’t care about performance, just features. It’s stuff like 10-10-10-2 framebuffer, quadbuffer, advanced mosaic, debugging, etc..

  • hapkiman

    Lets see some real testing results, and not done by Nvidia – of these so-called driver improvements.

  • James L Hood

    About the only exception to my brand loyalty rule, is in the video card manufacturers themselves.

    People like to argue there is no real difference, but I beg to differ. Over a lot of years, I have owned a LOT of cards. Consistent low quality products have come from the likes of MSI and PNY. XFX has also been very hit-or-miss for me (of those 5770’s – only one remains! All 3 XFX). So now – when I go Green, I go EVGA. To date – not a single dead card. Hailing back to the 5200 even (I have a 550Ti in a hackintosh, 950 in the media center, and a 1060 in the gaming machine). Team red is now Asus or nothing.

  • InquisitorDavid

    According to benchmarks done on the TXP (check Reddit), it was also included in the performance uplift.

  • InquisitorDavid

    Because the TXP (2016) is already superseded by the TXp (2017), meaning you can’t even get a 2016 model anymore from Nvidia.

  • AsimQ

    Yeah, I’ve read that too, but nVidia didn’t bother stating that fact. They just buried it somewhere in the details that were not important.

    Probably want people to splurge another $1200 for a minor incremental improvement.

    Got two Titan X (Pascals), and it’s annoying given the fact that nVidia could have released the full fat GP102 but didn’t at the time.

    Anyways that mistake won’t happen again, but just saying a little honesty and full disclosure would be nice if the drivers yield improvements beyond just the TitanXp.

  • AsimQ

    Yeah, nVidia’s got no sense of loyalty so it’s only fair to return it in kind.

  • InquisitorDavid

    Not quite. The 2016 TXP is no longer available from Nvidia, as it has been superseded by the 2017 model.

    Simply put, they advertise the Titan Xp as having this performance uplift: all existing Titan X (2016 and 2017) gets it, but they’re also shouting out that anyone who wanted this kind of performance should buy, and will get the 2017 model when they do.

  • SlyNine

    And the titan x 2016???

  • RSIlluminator

    Dax Dessy, do you use Maya on a daily basis? 3X the performance is simple marketing speak that doesn’t mean much, because Maya in itself is not a well optimized piece of software. In either case, 3d content creators are stil better off buying GTX/QUADRO cards as NVIDIA has been much more innovative in that area. There is no grand conspiracy, it’s just that AMD hasn’t caught up in certain workflows that are used within that particular industry.

  • Roy Tyrell

    A couple points..

    1 – The Titan series was never intended for the pure gaming market. If NVIDIA is to be blamed for anything – it is less than forthright marketing

    2 – The Tian series has real, quantifiable advantages over the Ti model for the real intended market (data scientists)

    Titan cards can take full advantage of shared memory on a multicard mb through PCIe using TCC mode (Tesla Compute Cluster). Regular GeForce card are stuck using WDDM mode (Windows Display Driver Model). This is actually a huge deal for HPC training systems and well worth the $500 price differential.

    The next step up into P100 land allows for NVLink and spanning multiple servers through infiniband (see: supercomputers)

    I still think there is real value in 1080 ti as a proff of concept rig in AI / machine learning. But clearly in order to train multi-terrabyte models – a shared bus bus memory even over pcie is highly desirable.

    Please don’t buy Titan cards for gaming and complained that you got “ripped off”. It’s like buying a Tractor Trailer and complaining how much cheaper and more capable a pickup truck would have been

  • Matt Grimaldi

    And will my Titan Pascal suddenly also have 3x performance increase from this? Probably not. Dicks.

  • Ys Kuzi

    all 1080 1080ti titan xp and tian can use full 10 bit color for app that uses it. they even support hdr 10 i use a p4000 at work unless you are grading for pro movies i don’t see a use for it.

  • Robert Miles

    Where can I find some of the specs I’ll need before deciding whether to buy one? For example, power requirement, graphics connectors, and length of the card?

  • Matthew Brooks

    ^ Not true. Geforce cards only support 10-bit for fullscreen DirectX applications, not for applications like Photoshop or Premiere which use OpenGL.

  • Ys Kuzi

    I can not be 100 sure about premiere since we don’t use it much but photoshop has the most smooth color grading and never had any trouble even on a 1080p 10bit display idk man got to love my titan xp and yeah color grading in nuke looks fantastic.

  • Matthew Brooks

    A 10-bit display doesn’t matter if the card can’t output 10-bit.. only Quadro cards can do that unfortunately. It’s too bad, because the xp has way better specs than the P5000 which is almost twice the price.

  • Ys Kuzi

    That is what i am saying photoshop uses opencl or gl that mean you can enable 10bit color that’s the thing

  • Ys Kuzi

    People are really stupid in this things don’t let it get to your head and yes guys amd has done some good work this time nothing for people who have Nvidia 1080 and up but people who are looking to buy new stuff for the lower end this is great and driver this one was on testing for a while to get titan xp to be what it was made to me Nvidia likes to clean up before the lunch and amd likes to clean after lunch thatz it
    Peace

  • http://erejnion.blogspot.com/ erejnion

    700% improvement with driver update vs 10% improvement with overclock. I wonder which of the two is more necessary.

  • http://erejnion.blogspot.com/ erejnion

    You mean
    2 – The Titan series was gimped, but NOW at long last it has real, quantifiable advantages for the real intended market.

  • art D

    will this have affect on the 1080 ti???? too bad vega is not supported on my renderer…. ;( im stuck with cuda cores in the next couple of years….