CES 2020: GeForce Leads Way to Thinner, Lighter Gaming Laptops

by Matt Wuebbling

PC gaming is bigger than ever — in large part because we’ve spent a decade making gaming laptops smaller than anyone thought possible.

The ASUS ROG Zephyrus G14, which makes its debut at the International Consumer Electronics Show in Las Vegas this week, tells the tale.

The world’s first 14-inch GeForce RTX laptop packs a GeForce RTX 2060 in an 18mm thin chassis with Max-Q design, and brings the very latest AAA games to life in all their ray-traced glory.

Ray tracing — which models light, reflections and shadow with incredible realism — is a technology that used to be the exclusive domain of movie studio render farms equipped with hundreds of servers and weeks, even months, of render time.

Yet this laptop is just 1.6kg.

This combination of performance and portability is why NVIDIA GeForce GPUs now power a record number of laptops.

More than 140 models alone are powered by our latest Turing GPU architecture, the most power-efficient GPU on the planet.

More than 60 models are built around our Max-Q design, for the fastest, thinnest and quietest energy-efficient gaming laptops.

And they’re available from every major laptop provider.

That combination has fueled an explosion in demand for gaming laptops, with revenue surging 12x in six years. Those changes come as we’ve wrung more performance out of each watt with each new generation of GPUs.

At the same time, our Max-Q design has helped notebook manufacturers drive the size of the average 17-inch gaming laptop sold down from 38mm in 2016 to just 20mm in 2019.

The result is unrivaled performance at killer prices, whatever your budget, with gaming laptops powered by the GeForce GTX 1650 starting at $799, and the GTX 1660 Ti at $999. That’s for systems like the HP Pavilion Gaming 15, Lenovo Legion Y540 and IdeaPad L340 Gaming, and ASUS TUF Gaming FX505.

Additionally, RTX 2060 systems like ASUS TUF Gaming FX505 start at just $1199 for even more powerful gaming experiences on the go.

Choices like these are why everything about laptop PC gaming is getting bigger — except the laptops themselves.