Nati Amsterdam is senior director of business development in EMEA at NVIDIA, where he leads sales for ISVs in Europe and Israel. Nati has more than 20 years of business management experience, starting his professional career as a developer in the Israeli Defense Forces technological unit. He previously served as general manager for VMware in Israel, overseeing a wide portfolio of innovative technologies and leading double figure year-over-year growth. He’s also worked at several startups. He holds an MBA from the Ben Gurion University in Beer Sheba. Nati is an entrepreneur at heart and enjoys coaching people in his free time.