Zvi Greenstein is a General Manager at NVIDIA. He is currently in the automotive team where he heads up product management and business development for simulation and mapping. Prior to joining the automotive team, Zvi was responsible for the company's VR products, including NVIDIA Holodeck, VRWorks SDKs and working with NVIDIA's ecosystem partners to advance the VR industry. He has been in the graphics industry for 15 years in various leadership roles. He holds a master’s degree in business administration from Tel Aviv University, and a bachelor’s degree in electrical engineering from Ben-Gurion University of the Negev.