It’s Electric: NVIDIA Partners Generate Buzz at IAA in Frankfurt

Mercedes-Benz, Audi, Volkswagen and Porsche showcase AI and EV technology at the International Motor Show.
by Danny Shapiro

From high-performance electric vehicles to AI-powered offroaders, this year’s International Motor Show (IAA) in Frankfurt, Germany, is extending how and where new vehicle technology will travel.

And NVIDIA partners are leading the charge. Vehicle reveals from Mercedes-Benz, Volkswagen, Audi and Porsche showed the cutting-edge technology that’s just around the corner as well as intriguing concepts that will be possible further down the road.

IAA is the world’s largest auto show, alternating between commercial and passenger vehicles each year. The 2019 event is turning its focus back on automotive trends for consumers, looking forward to an electric, AI-powered future.

Mean, Green EVs

Following its much-awaited international unveiling, the Porsche Taycan Turbo EV made its show debut this week in Frankfurt. The all-electric supercar merges the legendary performance of Porsche with the next generation in powertrain technology.

The Taycan Turbo can produce up to 670 horsepower (500 kW), propelling it from 0 to 60 mph in 3 seconds flat, with the Turbo S variant hitting its stride in just 2.6 seconds on 750 hp (560 kW). Combine that with a motor that can achieve 80 percent charge in a little over 20 minutes on a 270 kW DC charger, and the Taycan Turbo will have supercar competitors seeing green.

Courtesy of Porsche

EV technology at IAA isn’t just for the fast and furious. Volkswagen took the wraps off its mass-market ID.3 all-electric hatchback. The sporty vehicle has a range of 420 kilometers, or about 260 miles.

Courtesy of Volkswagen

Now, That’s a Concept

Amid the excitement of EVs on their way, NVIDIA partners also showcased concepts that demonstrated just how versatile new vehicle technology can be.

The Mercedes-Benz EQS electric sedan concept envisions the future of luxury. With a sleek, curved exterior and LED lighting designed to communicate with other vehicles and pedestrians, the car is built to operate in the smart cities of tomorrow.

The spacious interior ensures the latest technology is always at the driver’s fingertips and available via voice. The EQS features the MBUX AI infotainment system, powered by NVIDIA, for a truly intelligent cockpit and passenger experience.

Courtesy of Mercedes-Benz

Finally, Audi unveiled a concept that takes AI off the beaten path. The Audi AI:TRAIL quattro buggy is an off-road vehicle complete with drones, panoramic windows and autonomous driving capability.

Courtesy of Audi

IAA is now open to the public through Sept. 22.