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Why Accelerated Data Processing Is Crucial for AI Innovation in Every Industry

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Across industries, AI is supercharging innovation with machine-powered computation. In finance, bankers are using AI to detect fraud more quickly and keep accounts safe, telecommunications providers are improving networks to deliver superior service, scientists are developing novel treatments for rare diseases, utility companies are building cleaner, more reliable energy grids and automotive companies are making self-driving cars safer and more accessible.

The backbone of top AI use cases is data. Effective and precise AI models require training on extensive datasets. Enterprises seeking to harness the power of AI must establish a data pipeline that involves extracting data from diverse sources, transforming it into a consistent format and storing it efficiently.

Data scientists work to refine datasets through multiple experiments to fine-tune AI models for optimal performance in real-world applications. These applications, from voice assistants to personalized recommendation systems, require rapid processing of large data volumes to deliver real-time performance.

As AI models become more complex and begin to handle diverse data types such as text, audio, images, and video, the need for rapid data processing becomes more critical. Organizations that continue to rely on legacy CPU-based computing are struggling with hampered innovation and performance due to data bottlenecks, escalating data center costs, and insufficient computing capabilities.

Many businesses are turning to accelerated computing to integrate AI into their operations. This method leverages GPUs, specialized hardware, software, and parallel computing techniques to boost computing performance by as much as 150x and increase energy efficiency by up to 42x.

Leading companies across different sectors are using accelerated data processing to spearhead groundbreaking AI initiatives.

Finance Organizations Detect Fraud in a Fraction of a Second

Financial organizations face a significant challenge in detecting patterns of fraud due to the vast amount of transactional data that requires rapid analysis. Additionally, the scarcity of labeled data for actual instances of fraud poses a difficulty in training AI models. Conventional data science pipelines lack the required acceleration to handle the large data volumes associated with fraud detection. This leads to slower processing times that hinder real-time data analysis and fraud detection capabilities.

To overcome these challenges, American Express, which handles more than 8 billion transactions per year, uses accelerated computing to train and deploy long short-term memory (LSTM) models. These models excel in sequential analysis and detection of anomalies, and can adapt and learn from new data, making them ideal for combating fraud.

Leveraging parallel computing techniques on GPUs, American Express significantly speeds up the training of its LSTM models. GPUs also enable live models to process huge volumes of transactional data to make high-performance computations to detect fraud in real time.

The system operates within two milliseconds of latency to better protect customers and merchants, delivering a 50x improvement over a CPU-based configuration. By combining the accelerated LSTM deep neural network with its existing methods, American Express has improved fraud detection accuracy by up to 6% in specific segments.

Financial companies can also use accelerated computing to reduce data processing costs. Running data-heavy Spark3 workloads on NVIDIA GPUs, PayPal confirmed the potential to reduce cloud costs by up to 70% for big data processing and AI applications.

By processing data more efficiently, financial institutions can detect fraud in real time, enabling faster decision-making without disrupting transaction flow and minimizing the risk of financial loss.

Telcos Simplify Complex Routing Operations

Telecommunications providers generate immense amounts of data from various sources, including network devices, customer interactions, billing systems, and network performance and maintenance.

Managing national networks that handle hundreds of petabytes of data every day requires complex technician routing to ensure service delivery. To optimize technician dispatch, advanced routing engines perform trillions of computations, taking into account factors like weather, technician skills, customer requests and fleet distribution. Success in these operations depends on meticulous data preparation and sufficient computing power.

AT&T, which operates one of the nation’s largest field dispatch teams to service its customers, is enhancing data-heavy routing operations with NVIDIA cuOpt, which relies on heuristics, metaheuristics and optimizations to calculate complex vehicle routing problems.

In early trials, cuOpt delivered routing solutions in 10 seconds, achieving a 90% reduction in cloud costs and enabling technicians to complete more service calls daily. NVIDIA RAPIDS, a suite of software libraries that enables acceleration of data science and analytics pipelines, further accelerates cuOpt, allowing companies to integrate local search heuristics and metaheuristics like Tabu search for continuous route optimization.

AT&T is adopting NVIDIA RAPIDS Accelerator for Apache Spark to enhance the performance of Spark-based AI and data pipelines. This has helped the company boost operational efficiency on everything from training AI models to maintaining network quality to reducing customer churn and improving fraud detection. With RAPIDS Accelerator, AT&T is reducing its cloud computing spend for target workloads while enabling faster performance and reducing its carbon footprint.

Accelerated data pipelines and processing will be critical as telcos seek to improve operational efficiency while delivering the highest possible service quality.

Biomedical Researchers Condense Drug Discovery Timelines

As researchers utilize technology to study the roughly 25,000 genes in the human genome to understand their relationship with diseases, there has been an explosion of medical data and peer-reviewed research papers. Biomedical researchers rely on these papers to narrow down the field of study for novel treatments. However, conducting literature reviews of such a massive and expanding body of relevant research has become an impossible task.

AstraZeneca, a leading pharmaceutical company, developed a Biological Insights Knowledge Graph (BIKG) to aid scientists across the drug discovery process, from literature reviews to screen hit rating, target identification and more. This graph integrates public and internal databases with information from scientific literature, modeling between 10 million and 1 billion complex biological relationships.

BIKG has been effectively used for gene ranking, aiding scientists in hypothesizing high-potential targets for novel disease treatments. At NVIDIA GTC, the AstraZeneca team presented a project that successfully identified genes linked to resistance in lung cancer treatments.

To narrow down potential genes, data scientists and biological researchers collaborated to define the criteria and gene features ideal for targeting in treatment development. They trained a machine learning algorithm to search the BIKG databases for genes with the designated features mentioned in literature as treatable. Utilizing NVIDIA RAPIDS for faster computations, the team reduced the initial gene pool from 3,000 to just 40 target genes, a task that previously took months but now takes mere seconds.

By supplementing drug development with accelerated computing and AI, pharmaceutical companies and researchers can finally use the enormous troves of data building up in the medical field to develop novel drugs faster and more safely, ultimately having a life-saving impact.

Utility Companies Build the Future of Clean Energy 

There’s been a significant push to shift to carbon-neutral energy sources in the energy sector. With the cost of harnessing renewable resources such as solar energy falling drastically over the last 10 years, the opportunity to make real progress toward a clean energy future has never been greater.

However, this shift toward integrating clean energy from wind farms, solar farms and home batteries has introduced new complexities in grid management. As energy infrastructure diversifies and two-way power flows must be accommodated, managing the grid has become more data-intensive. New smart grids are now required to handle high-voltage areas for vehicle charging. They must also manage the availability of distributed stored energy sources and adapt to variations in usage across the network.

Utilidata, a prominent grid-edge software company, has collaborated with NVIDIA to develop a distributed AI platform, Karman, for the grid edge using a custom NVIDIA Jetson Orin edge AI module. This custom chip and platform, embedded in electricity meters, transforms each meter into a data collection and control point, capable of handling thousands of data points per second.

Karman processes real-time, high-resolution data from meters at the network’s edge. This enables utility companies to gain detailed insights into grid conditions, predict usage and seamlessly integrate distributed energy resources in seconds, rather than minutes or hours. Additionally, with inference models on edge devices, network operators can anticipate and quickly identify line faults to predict potential outages and conduct preventative maintenance to increase grid reliability.

Through the integration of AI and accelerated data analytics, Karman helps utility providers transform existing infrastructure into efficient smart grids. This allows for tailored, localized electricity distribution to meet fluctuating demand patterns without extensive physical infrastructure upgrades, facilitating a more cost-effective modernization of the grid.

Automakers Enable Safer, More Accessible, Self-Driving Vehicles

As auto companies strive for full self-driving capabilities, vehicles must be able to detect objects and navigate in real time. This requires high-speed data processing tasks, including feeding live data from cameras, lidar, radar and GPS into AI models that make navigation decisions to keep roads safe.

The autonomous driving inference workflow is complex and includes multiple AI models along with necessary preprocessing and postprocessing steps. Traditionally, these steps were handled on the client side using CPUs. However, this can lead to significant bottlenecks in processing speeds, which is an unacceptable drawback for an application where fast processing equates to safety.

To enhance the efficiency of autonomous driving workflows, electric vehicle manufacturer NIO integrated NVIDIA Triton Inference Server into its inference pipeline. NVIDIA Triton is open-source, multi-framework, inference-serving software. By centralizing data processing tasks, NIO reduced latency by 6x in some core areas and increased overall data throughput by up to 5x.

NIO’s GPU-centric approach made it easier to update and deploy new AI models without the need to change anything on the vehicles themselves. Additionally, the company could use multiple AI models at the same time on the same set of images without having to send data back and forth over a network, which saved on data transfer costs and improved performance.

By using accelerated data processing, autonomous vehicle software developers ensure they can reach a high-performance standard to avoid traffic accidents, lower transportation costs and improve mobility for users.

Retailers Improve Demand Forecasting

In the fast-paced retail environment, the ability to process and analyze data quickly is critical to adjusting inventory levels, personalizing customer interactions and optimizing pricing strategies on the fly. The larger a retailer is and the more products it carries, the more complex and compute-intensive its data operations will be.

Walmart, the largest retailer in the world, turned to accelerated computing to significantly improve forecasting accuracy for 500 million item-by-store combinations across 4,500 stores.

As Walmart’s data science team built more robust machine learning algorithms to take on this mammoth forecasting challenge, the existing computing environment began to falter, with jobs failing to complete or generating inaccurate results. The company found that data scientists were having to remove features from algorithms just so they would run to completion.

To improve its forecasting operations, Walmart started using NVIDIA GPUs and RAPIDs. The company now uses a forecasting model with 350 data features to predict sales across all product categories. These features encompass sales data, promotional events, and external factors like weather conditions and major events like the Super Bowl, which influence demand.

Advanced models helped Walmart improve forecast accuracy from 94% to 97% while eliminating an estimated $100 million in fresh produce waste and reducing stockout and markdown scenarios. GPUs also ran models 100x faster with jobs complete in just four hours, an operation that would’ve taken several weeks in a CPU environment.

By shifting data-intensive operations to GPUs and accelerated computing, retailers can lower both their cost and their carbon footprint while delivering best-fit choices and lower prices to shoppers.

Public Sector Improves Disaster Preparedness 

Drones and satellites capture huge amounts of aerial image data that public and private organizations use to predict weather patterns, track animal migrations and observe environmental changes. This data is invaluable for research and planning, enabling more informed decision-making in fields like agriculture, disaster management and efforts to combat climate change. However, the value of this imagery can be limited if it lacks specific location metadata.

A federal agency working with NVIDIA needed a way to automatically pinpoint the location of images missing geospatial metadata, which is essential for missions such as search and rescue, responding to natural disasters and monitoring the environment. However, identifying a small area within a larger region using an aerial image without metadata is extremely challenging, akin to locating a needle in a haystack. Algorithms designed to help with geolocation must address variations in image lighting and differences due to images being taken at various times, dates and angles.

To identify non-geotagged aerial images, NVIDIA, Booz Allen and the government agency collaborated on a solution that uses computer vision algorithms to extract information from image pixel data to scale the image similarity search problem.

When attempting to solve this problem, an NVIDIA solutions architect first used a Python-based application. Initially running on CPUs, processing took more than 24 hours. GPUs supercharged this to just minutes, performing thousands of data operations in parallel versus only a handful of operations on a CPU. By shifting the application code to CuPy, an open-sourced GPU-accelerated library, the application experienced a remarkable 1.8-million-x speedup, returning results in 67 microseconds.

With a solution that can process images and the data of large land masses in just minutes, organizations can gain access to the critical information needed to respond more quickly and effectively to emergencies and plan proactively, potentially saving lives and safeguarding the environment.

Accelerate AI Initiatives and Deliver Business Results

Companies using accelerated computing for data processing are advancing AI initiatives and positioning themselves to innovate and perform at higher levels than their peers.

Accelerated computing handles larger datasets more efficiently, enables faster model training and selection of optimal algorithms, and facilitates more precise results for live AI solutions.

Enterprises that use it can achieve superior price-performance ratios compared to traditional CPU-based systems and enhance their ability to deliver outstanding results and experiences to customers, employees and partners.

Learn how accelerated computing helps organizations achieve AI objectives and drive innovation. 

At Cannes Lions, NVIDIA Partners Reshape Advertising and Marketing With AI

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The digital era gave the advertising and marketing industry speed; the AI era is giving it autonomous operations. 

For companies building next-generation technologies for advertising and marketing, the question is no longer whether to adopt AI but whether their infrastructure can support it at the speed and scale the industry demands. 

At Cannes Lions, running June 22-26 in France, industry leaders including Alembic, Amazon Web Services (AWS), Criteo, Higgsfield, KERV.ai and Taboola are showcasing how NVIDIA technologies help unlock greater creativity and enable faster, autonomous operations at enterprise scale.

Decision Intelligence at Enterprise Scale

Causal AI platform Alembic helps solve one of enterprises’ biggest challenges: proving what marketing initiatives actually drive growth, not just reporting on what happened. Modeling true causation simultaneously across every channel, market and audience requires AI infrastructure that can process enormous, fast-changing datasets without reducing them to correlation-based assumptions.

NVIDIA DGX Vera Rubin NVL72 systems enable Alembic to scale its Causal AI models to analyze more variables, run larger simulations and quantify the true drivers of growth across marketing investments. Alembic will be the first Causal AI company to use NVIDIA DGX Vera Rubin SuperPODs for enterprise-scale causal modeling, giving executives a single source of unbiased truth on what drove business outcomes and where capital is being wasted, so they can act with confidence on future decisions.

Alembic’s inference runs on private supercomputing infrastructure inside Equinix data centers where the enterprise data already lives, keeping AI workloads local. World Wide Technology extends this to secure and regulated environments. Together, the companies offer a complete enterprise AI stack purpose-built for executives and data leaders accountable for capital decisions. 

Smarter Bidding at Auction Speed

For advertisers, serving ads and relevant recommendations across billions of daily transactions requires AI that’s accurate, fast and affordable enough to run at scale.

Amazon Web Services (AWS) is bringing cloud infrastructure, foundation models and NVIDIA GPU-accelerated computing together into a cohesive stack for the adtech industry that can scale for the era of AI agents. AWS is giving advertisers and demand-side platforms, supply-side platforms and independent software vendors a production-ready reference implementation to run AI-powered bidding directly inside auctions — powered by NVIDIA Triton Inference Server, which delivers deep learning inference fast enough to fit within real-time auction windows. 

That means adtech companies can move from rules-based decisioning to AI-powered models for bid price optimization, audience activation and deal scoring directly within the live auction pipeline.

Advertising company Criteo helps retailers show the right product to the right shopper at the right moment, across one of the largest recommendation networks in digital advertising. Keeping those recommendations relevant means continuously retraining its AI on billions of shopper timelines, a process where speed directly translates to quality. 

Collaborating with NVIDIA, Criteo achieved a roughly 2x speedup in model training on NVIDIA Blackwell GPUs, driven by the NVIDIA cuEmbed open library. That efficiency already frees roughly 17,000 GPU hours a year, and the companies are now scaling the work further.

Infographic that depicts Criteo trains its AI on billions of shopper timelines, achieving a 2x speedup in model training on NVIDIA Blackwell GPUs, which frees roughly 17,000 GPU hours a year.

Taboola is applying the same infrastructure logic to conversational AI, using NVIDIA GPUs to power DeeperDive, its AI answer engine, and extending that infrastructure to AI platforms and chatbots so they can generate revenue from advertising.

Agentic AI Across the Marketing Workflow

In marketing and other industries, AI agents are increasingly acting as digital coworkers, taking on long-running tasks across planning, execution and optimization. But these agents are only deployable for enterprises when they come with proper controls, including safety guardrails, auditability and role-based permissioning. 

The NVIDIA Agent Toolkit, which includes NVIDIA NemoClaw blueprints and the NVIDIA OpenShell secure runtime, provides these controls.

For example, Higgsfield AI, an AI video and image generator production platform, offers Higgsfield Supercomputer agents that manage the full marketing automation lifecycle: from campaign ideation, planning, creative production to posting and autonomous campaign optimization — in a single interface. It orchestrates leading large language models alongside 35+ image, audio and video models, including Higgsfield’s proprietary Soul and Soul 2.0 models built on NVIDIA Blackwell architecture. 

As part of the collaboration, NVIDIA Agent Toolkit software, including NVIDIA Nemotron open models, powers specialized subagents within the Higgsfield Supercomputer, running continuously inside every campaign. NemoClaw and OpenShell are being integrated to provide the enterprise trust layer.  

The result: the full marketing lifecycle, from ideation and creative production through posting, performance analysis and optimization, is available in a single interface. Marketing campaigns for nearly 400 of the Fortune 500 companies are created on the platform. 

 

Video courtesy of Higgsfield.

Contextual and Content Intelligence at Scale

AI understanding content at the level of meaning requires advanced infrastructure. NVIDIA’s multimodal stack provides the vector search, data processing and video understanding capabilities that make this kind of intelligence viable at production scale.

AI-powered media leader KERV’s Moment Match Engine evaluates a multitude of signals across every video frame and media asset to understand individual scenes, objects and products, providing content recommendations based on ad creative — the visual and textual elements of an advertisement — to drive improved engagement.

 

Video courtesy of KERV.ai.

KERV.ai recently optimized its processing pipeline, achieving over 10x improvements in speed and efficiency when using the NVIDIA Nemotron 3 Nano Omni open model in the platform. KERV’s solution analyzes what each ad or media brief contains, who it resonates with and which exact moment within content environments to target. 

On MediaPerf, an open benchmark for AI video understanding, Nemotron 3 Nano Omni — adopted by ecosystem partners including PYLER, which uses NVIDIA DGX B200 systems — delivered the highest throughput and lowest inference cost of any model evaluated, open or closed source.

Learn more about how NVIDIA powers advertising and marketing technologies.

Featured video courtesy of Higgsfield.

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Coherent Breaks Ground on Expanded Texas Facility, Scaling AI’s Optical Backbone

Coherent’s expansion at its Sherman, Texas, campus scales what it calls the world’s first volume production 6-inch indium phosphide fab, a key supplier across NVIDIA’s AI stack.
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AI runs at the speed of light. More and more, that light is made in Texas.

Coherent broke ground today on an expanded manufacturing building in Sherman, Texas. 

The company makes the lasers, optical components and compound semiconductors that wire AI systems together — and runs what it calls the world’s first 6-inch indium phosphide fab. 

NVIDIA founder and CEO Jensen Huang and Coherent CEO Jim Anderson were on hand for the ceremony, joined by Sherman Mayor Shawn Temann and Adriana Cruz, executive director of Texas Economic Development and Tourism, who delivered remarks.  

The expanded building will scale production of the same InP wafers that carry data between chips, servers and data centers at the speed of light — the optical backbone of modern AI infrastructure.

It’s the kind of milestone that turns a commitment into construction: a concrete step in expanding advanced semiconductor manufacturing in the United States.

“AI is the ultimate general-purpose technology,” Huang said during a conversation with Anderson at the groundbreaking. “Because intelligence is fundamental — the ability to process information, to reason and solve problems — it affects every single industry.”

Public programs like the CHIPS Act, funded at roughly $50 billion, were designed to bring chip manufacturing back to the U.S. 

As part of today’s event, Coherent is announcing a $50 million CHIPS Act grant to help finance the expanded Sherman facility — building on roughly $17 million in earlier support from the Texas CHIPS program and the Sherman Economic Development Corporation.

NVIDIA’s own commitment to produce up to $500 billion of AI infrastructure in the U.S. through industry partnerships with new sites in Arizona and Texas adds private-sector momentum.

“Coherent is a world-class company, and the work you do is vital to our future, vital to the future of artificial intelligence and vital to reindustrializing the United States,” Huang said.

NVIDIA founder and CEO Jensen Huang and Coherent CEO Jim Anderson.

Compound semiconductors like indium phosphide and gallium arsenide — the materials behind the high-speed networking and optical interconnects that modern AI runs on — don’t get the headlines that logic chips do. But their domestic supply chains have been thin for years. Today’s event was an argument that the gap is closing.

When 576 GPUs span eight racks and operate as a single system — as they will in NVIDIA Vera Rubin Ultra NVL576, which links eight NVLink racks of 72 NVIDIA Rubin Ultra GPUs into one 576-GPU domain — copper can’t carry the signal across that distance. 

To connect hundreds of thousands of processors separated by hundreds or thousands of feet across a data center, the only way to solve that problem is silicon photonics, Huang explained. 

As signaling rates climb, the reach of a metal trace shrinks, and spanning eight racks in copper would burn power on retimers and signal conditioning that a data center would rather spend on compute. 

Optics pays a one-time penalty to move from electrical to light, but once paid, distance is nearly free. At NVL576 scale, light is the most power-efficient option. 

NVIDIA and Coherent aren’t new to each other — they’ve worked together for roughly two decades. 

In March, they deepened the relationship into a multiyear strategic partnership: NVIDIA is investing $2 billion in Coherent to support R&D, future capacity and U.S.-based manufacturing, alongside a multibillion-dollar purchase commitment for advanced laser and optical networking products.

Sherman, a city of roughly 45,000 people an hour north of Dallas, has become the latest dateline for the AI era — emblematic of a boom built as much on picks, shovels and manufacturing muscle as on software.

“When we get to full capacity, this site will support more than 550 direct jobs — and thousands of jobs, direct and indirect,” Anderson said.

What the factory ships isn’t a single product dropped into a single slot. It’s the lasers, transceivers and pluggable optical modules that move data across NVIDIA networking — each enabling a different part of the system.

“As AI systems grow larger and more powerful, connectivity is just as important as compute,” Anderson said. “AI runs on compute, but it scales on connectivity — and Sherman is where that connective tissue gets built.”

Today’s event made that visible.

Before the groundbreaking, guests toured the existing fab and previewed the equipment that will populate the expanded building once it’s running. An NVIDIA rack stood on the factory floor, one of the six stops on the tour. 

The tour was followed by a fireside chat with Huang and Anderson, where the two CEOs discussed the partnership and what scaling domestic optical manufacturing means for the AI buildout ahead.

“Today marks an important milestone — not just for Coherent, but for American manufacturing and for the future of AI infrastructure,” Anderson said. 

The semiconductor laser was born in U.S. labs — Bell Labs demonstrated a room-temperature version in 1970 — before the technology and its manufacturing largely migrated overseas.

“We were founded as a manufacturing company in 1971. We’ve always been a U.S. manufacturing company — and after 50 years, the most advanced 6-inch indium phosphide line in the world is right here in Sherman,” Anderson said. 

That manufacturing gap shows up in the wafers themselves: while silicon fabs run on 12-inch wafers, most of the world’s InP production is still stuck on 3- and 4-inch wafers — lower yields and far fewer components per run. 

Moving to 6-inch wafers roughly quadruples the usable area of a 3-inch wafer (area scales with the square of the diameter), driving down cost and unlocking the volume the AI buildout demands.


It took 50 years to build the first line, Huang said — and in one year, they’ve quadrupled it, a measure of the demand for accelerated computing.

Inside, the core processes are familiar: lithography, photoresist, depositing and etching materials, layer by layer. The difference is the material. On an InP substrate, engineers grow exotic compound-semiconductor layers and tune them for precise optical properties — the physics that lets a chip emit and modulate light.

Today, that InP travels inside Coherent’s pluggable optics — transceivers about the size of a USB stick that plug into the front of NVIDIA networking switches and move data between racks across the data center floor, where copper can’t reach. Each module carries an indium phosphide laser. 

Those same modules now help enable NVIDIA Spectrum-X Photonics and Quantum-X Photonics switches with co-packaged optics: Coherent supplies the external laser module that plugs into the switch’s front plate. 

And as NVIDIA works to keep optics from becoming the next bottleneck, demand for those lasers only climbs.

“Ten years from now, I think we’ll look back and realize AI is what made it possible to invest in sustainable energy, upgrade our energy grid and reconstitute a workforce,” Huang said. “You can’t have only information workers in an economy — you also have to have builders. We have an opportunity over the next 10 years to reshape our communities and be much more balanced.”

NVIDIA Accelerates Google DeepMind’s DiffusionGemma for Local AI

The new DiffusionGemma open model generates text in parallel — not one token at a time — and is optimized to run on the NVIDIA RTX PRO platform, NVIDIA DGX Spark systems and GeForce RTX GPUs.
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Today, Google DeepMind released DiffusionGemma — an experimental open model built for exceptionally fast text generation. NVIDIA has optimized DiffusionGemma to run even faster across NVIDIA GeForce RTX GPUs, the NVIDIA RTX PRO platform and NVIDIA DGX Spark systems, from local PCs to the cloud. 

Rather than generating text one word at a time, DiffusionGemma generates multiple words in parallel to output whole blocks of text, opening a new, low-latency frontier for the kind of single-user workloads that developers, researchers and AI enthusiasts run every day. 

Features of the new model include: 

  • Parallel generation: DiffusionGemma denoises up to 256 tokens per step instead of predicting one at a time. 
  • Built on Gemma 4: DiffusionGemma is built on Gemma 4, a 26-billion-parameter mixture-of-experts model that activates just 3.8 billion parameters per step, pairing a diffusion head with Google’s Gemma 4 architecture. 
  • Up to 4x faster performance: The boost means fast text generation, where single-user generation usually stalls — on local hardware. 
  • Open and local: DiffusionGemma is open weights under a permissive Apache 2.0 license and runs entirely on RTX and DGX Spark — no cloud, no per-token cost — with day-zero support in Hugging Face Transformers, vLLM and Unsloth. 

A Different Way to Generate Text 

Almost every large language model (LLM) in wide use today is autoregressive — meaning it generates text one token at a time, with each new word depending on the one before it. That sequential process is what makes interactive AI feel like it’s typing. 

DiffusionGemma takes a different path. Built on the Gemma 4 26B mixture-of-experts architecture, it generates text the way diffusion models generate images: by starting from noise and refining a whole block of text at once. Each step denoises up to 256 tokens in parallel rather than emitting a single token and waiting to compute the next. 

The result is a model that thinks in blocks instead of sequentially. For latency-sensitive, single-user work — such as interactive chat, agentic loops or on-device assistants that plan and act — that parallelism translates into responses fast enough to keep pace with how developers think and iterate.

DiffusionGemma Flies on NVIDIA GPUs 

Generating one token at a time is fundamentally a memory-bound problem — a traditional LLM spends most of its time waiting on memory bandwidth, not doing math, which leaves a lot of compute on the table. 

Diffusion flips the equation. Pulling a full 256-token block through the transformer in parallel is a compute-bound workload — exactly what NVIDIA GPUs are built for. NVIDIA Tensor Cores accelerate the dense parallel math, and the CUDA software stack lets the model run efficiently from day one without bespoke tuning. In short, the model’s design plays directly to the GPUs strengths. 

That shows up in the numbers. DiffusionGemma delivers 1,000 tokens/sec on a single NVIDIA H100 Tensor Core GPU, 150 tokens/sec on NVIDIA DGX Spark and up to 2,000 tokens/sec on NVIDIA DGX Station — roughly 4x faster than an equivalent autoregressive model running in the same single-user regime.

That advantage holds across NVIDIA’s full lineup, running: 

  • Locally on the NVIDIA DGX Spark deskside personal AI supercomputer — powered by the NVIDIA GB10 Grace Blackwell Superchip with 128GB of unified memory — with the preinstalled NVIDIA AI software stack ready for prototyping, fine-tuning and fully local agent workflows. 
  • On NVIDIA RTX PRO 6000 workstations, providing developers, researchers and AI professionals with the headroom to run local low-latency generation and agentic loops as part of a professional workflow. 
  • On DGX Station, delivering best-in-class, local high-speed inference with up to 2,000 tokens/sec for low-latency text generation and agentic loops with 748GB of coherent memory.
  • On GeForce RTX GPUs, with llama.cpp support coming soon. 

Get Started Locally

The fastest way to start testing and prototyping the model is through Hugging Face Transformers, which runs DiffusionGemma on a GeForce RTX 5090 or DGX Spark out of the box. For higher-throughput inference, vLLM provides day-zero serving support.  

For adapting the model to a specific task or domain, fine-tuning is available through Unsloth and NVIDIA NeMo framework, with ready-made DGX Spark playbooks to get a local environment running quickly. Check out the vLLM playbooks for DGX Spark , RTX PRO and DGX Station. 

Try Diffusion Gemma on Hugging Face or test it for free using NVIDIA-hosted application programming interfaces at build.nvidia.com. 

Go deeper on the architecture and local deployment by reading the NVIDIA technical blog and the Google DeepMind announcement.

#ICYMI: The Latest From RTX AI Garage 

🎬 NVIDIA researchers released SANA-WM, an open source world model that turns a single image and a camera path into a minute-long, 720p video with precise 6-DoF control. At just 2.6 billion parameters, its distilled version generates a full 60-second clip in 34 seconds on a single NVIDIA GeForce RTX 5090 GPU using the NVFP4 format — delivering up to 36x higher throughput than comparable open models while running on one GPU. Read the paper. 

🛠️ Building Windows agents just got a full toolset — NVIDIA and Microsoft rolled out turnkey agent sandboxing on native Windows — Microsoft eXecution Containers plus the NVIDIA OpenShell runtime — alongside up to 2x faster agentic inference and native Windows support for Hermes Agent. 

🤖DGX Spark goes from unboxing to a running agent in minutes — A streamlined NVIDIA NemoClaw install gets developers to a working local agent fast, with Qwen3.6-35B running up to 2.6x faster on vLLM. And the new cluster assistant in NVIDIA Sync links up to four DGX Spark units into one 512GB pool — enough for ~400-billion-parameter models. 

Plug in to RTX Spark on FacebookInstagramTikTok and X — and stay informed by subscribing to the RTX Spark newsletter. 

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