NVIDIA and Siemens Bring Immersive Visualization and Generative AI to Industrial Design and Manufacturing

Siemens to use NVIDIA Omniverse Cloud APIs with the Siemens Xcelerator platform to offer immersive visualization that enhances product lifecycle management.
by Rev Lebaredian

Generative AI and digital twins are changing the way companies in multiple industries design, manufacture and operate their products.

Siemens, a leading technology company for automation, digitalization and sustainability, announced today at NVIDIA GTC that it is expanding its partnership with NVIDIA by adopting new NVIDIA Omniverse Cloud APIs, or application programming interfaces, with its Siemens Xcelerator platform applications, starting with Teamcenter X. Teamcenter X is Siemens’ industry-leading cloud-based product lifecycle management (PLM) software.

NVIDIA Omniverse is a platform of APIs and services based on Universal Scene Description (OpenUSD) that enables developers to build generative AI-powered tools, applications and services for industrial digital twins and automation.

Enterprises of all sizes depend on Teamcenter software, part of the Siemens Xcelerator platform, to develop and deliver products at scale. By connecting NVIDIA Omniverse with Teamcenter X, Siemens will be able to provide engineering teams with the ability to make their physics-based digital twins more immersive and photorealistic, helping eliminate workflow waste and reduce errors.

Through the use of Omniverse APIs, workflows such as applying materials, lighting environments and other supporting scenery assets in physically based renderings will be dramatically accelerated using generative AI.

AI integrations will also allow engineering data to be contextualized as it would appear in the real world, allowing other stakeholders — from sales and marketing teams to decision-makers and customers — to benefit from deeper insight and understanding of real-world product appearance.

Unifying and Visualizing Complex Industrial Datasets

Traditionally, companies have relied heavily on physical prototypes and costly modifications to complete large-scale industrial projects and build complex, connected products. That approach is expensive and error-prone, limits innovation and slows time to market.

By connecting Omniverse Cloud APIs to the Xcelerator platform, Siemens will enable its customers to enhance their digital twins with physically based rendering, helping supercharge industrial-scale design and manufacturing projects. With the ability to connect generative AI APIs or agents, users can effortlessly generate 3D objects or high-dynamic range image backgrounds to view their assets in context.

This means that companies like HD Hyundai, a leader in sustainable ship manufacturing, can unify and visualize complex engineering projects directly within Teamcenter X. At NVIDIA GTC, Siemens and NVIDIA demonstrated how HD Hyundai could use the software to visualize digital twins of liquified natural gas carriers, which can comprise over 7 million discrete parts, helping validate their product before moving to production.

Interoperable, photoreal and physics-based digital twins like these accelerate engineering collaboration and allow customers to minimize workflow waste, save time and costs, and reduce risk of manufacturing defects.

Combining Digital and Physical Worlds With Omniverse APIs

Omniverse Cloud APIs enable data interoperability and physically based rendering for industrial-scale design and manufacturing projects in Teamcenter X. This starts with a real-time, embedded, photoreal viewport powered by the USD Render and USD Write APIs, which engineers can use to interactively navigate, edit and iterate on a shared model of their live data.

The USD Query API lets Teamcenter X users navigate and interact with physically accurate scenes, while the USD Notify API automatically provides real-time design and scene updates. To facilitate cloud-based collaboration and data exchange, Teamcenter X will leverage the Omniverse Channel API to establish a secure connection between multiple users across devices.

In the future, Siemens plans to bring NVIDIA accelerated computing, generative AI and Omniverse to more of its Siemens Xcelerator portfolio.

Learn more about NVIDIA Omniverse, Siemens Xcelerator and the partnership.

Get started with NVIDIA Omniverse, access OpenUSD resources, and learn how Omniverse Enterprise can connect your team. Stay up to date on Instagram, Medium and Twitter. For more, join the Omniverse community on the  forums, Discord server, Twitch and YouTube channels.