Bill Rehbock was hired as the Director of Developer Relations at NVIDIA in December 2001, heading the marketing and business relationship teams that work with software developers and publishers worldwide, ensuring that games and applications are well-aligned with NVIDIA graphics and platform hardware. He launch NVIDIA’s “The Way It’s Meant to be Played” game content awareness program that has been one of the most successful platform stories in the PC industry. Previously, Bill was the Vice President of R&D and Technical Support at Sony Computer Entertainment America and was responsible for the North American PlayStation library development, Development Support, and Peripherals Licensing groups. Prior to Sony, Mr. Rehbock worked for Atari Corporation as Vice President of Software Business Development. Mr. Rehbock attended the Illinois Institute of Technology, studying Electrical Engineering and Computer Science.