David Helmly has worked for Adobe Systems, Inc, for over 16 years and has specialized in Digital Video and Digital Imaging products for over 22 years. He was also involved at the early stages of Adobe's entry into the DVD and Blu-ray authoring scene. Prior to Adobe Systems, David worked for digital video pioneer, Radius Inc, a well-known hardware company developing Digital Video and Digital Imaging accelerator products for Adobe's award winning line of software. Currently, David manages a senior team of video workflow specialist for North America and Latin America as well as business development with key ProVideo/Imaging Adobe partners. He occasionally travels abroad giving lectures and participating in Panel Discussions. He also has his own blog site on Adobe.com where he discusses new hardware and software tools and workflows for Adobe's Video, Imaging, and Audio applications.