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NVIDIA and Zoox Pave the Way for Autonomous Ride-Hailing

‘The world has never seen a robotics company like this before,’ NVIDIA founder and CEO Jensen Huang said in a fireside chat with Zoox CEO Aicha Evans and Zoox cofounder and CTO Jesse Levinson.
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In celebration of Zoox’s 10th anniversary, NVIDIA founder and CEO Jensen Huang recently joined the robotaxi company’s CEO, Aicha Evans, and its cofounder and CTO, Jesse Levinson, to discuss the latest in autonomous vehicle (AV) innovation and experience a ride in the Zoox robotaxi.

In a fireside chat at Zoox’s headquarters in Foster City, Calif., the trio reflected on the two companies’ decade of collaboration. Evans and Levinson highlighted how Zoox pioneered the concept of a robotaxi purpose-built for ride-hailing and created groundbreaking innovations along the way, using NVIDIA technology.

“The world has never seen a robotics company like this before,” said Huang. “Zoox started out solely as a sustainable robotics company that delivers robots into the world as a fleet.”

Since 2014, Zoox has been on a mission to create fully autonomous, bidirectional vehicles purpose-built for ride-hailing services. This sets it apart in an industry largely focused on retrofitting existing cars with self-driving technology.

A decade later, the company is operating its robotaxi, powered by NVIDIA GPUs, on public roads.

Computing at the Core

Zoox robotaxis are, at their core, supercomputers on wheels. They’re built on multiple NVIDIA GPUs dedicated to processing the enormous amounts of data generated in real time by their sensors.

The sensor array includes cameras, lidar, radar, long-wave infrared sensors and microphones. The onboard computing system rapidly processes the raw sensor data collected and fuses it to provide a coherent understanding of the vehicle’s surroundings.

The processed data then flows through a perception engine and prediction module to planning and control systems, enabling the vehicle to navigate complex urban environments safely.

NVIDIA GPUs deliver the immense computing power required for the Zoox robotaxis’ autonomous capabilities and continuous learning from new experiences.

Using Simulation as a Virtual Proving Ground

Key to Zoox’s AV development process is its extensive use of simulation. The company uses NVIDIA GPUs and software tools to run a wide array of simulations, testing its autonomous systems in virtual environments before real-world deployment.

These simulations range from synthetic scenarios to replays of real-world scenarios created using data collected from test vehicles. Zoox uses retrofitted Toyota Highlanders equipped with the same sensor and compute packages as its robotaxis to gather driving data and validate its autonomous technology.

This data is then fed back into simulation environments, where it can be used to create countless variations and replays of scenarios and agent interactions.

Zoox also uses what it calls “adversarial simulations,” carefully crafted scenarios designed to test the limits of the autonomous systems and uncover potential edge cases.

The company’s comprehensive approach to simulation allows it to rapidly iterate and improve its autonomous driving software, bolstering AV safety and performance.

“We’ve been using NVIDIA hardware since the very start,” said Levinson. “It’s a huge part of our simulator, and we rely on NVIDIA GPUs in the vehicle to process everything around us in real time.”

A Neat Way to Seat

Zoox’s robotaxi, with its unique bidirectional design and carriage-style seating, is optimized for autonomous operation and passenger comfort, eliminating traditional concepts of a car’s “front” and “back” and providing equal comfort and safety for all occupants.

“I came to visit you when you were zero years old, and the vision was compelling,” Huang said, reflecting on Zoox’s evolution over the years. “The challenge was incredible. The technology, the talent — it is all world-class.”

Using NVIDIA GPUs and tools, Zoox is poised to redefine urban mobility, pioneering a future of safe, efficient and sustainable autonomous transportation for all.

From Testing Miles to Market Projections

As the AV industry gains momentum, recent projections highlight the potential for explosive growth in the robotaxi market. Guidehouse Insights forecasts over 5 million robotaxi deployments by 2030, with numbers expected to surge to almost 34 million by 2035.

The regulatory landscape reflects this progress, with 38 companies currently holding valid permits to test AVs with safety drivers in California. Zoox is currently one of only six companies permitted to test AVs without safety drivers in the state.

As the industry advances, Zoox has created a next-generation robotaxi by combining cutting-edge onboard computing with extensive simulation and development.

In the image at top, NVIDIA founder and CEO Jensen Huang stands with Zoox CEO Aicha Evans and Zoox cofounder and CTO Jesse Levinson in front of a Zoox robotaxi.

Dial Up the Cloud: NVIDIA DLSS 4.5 Controls Arrive on GeForce NOW

Plus, stream ‘Enshrouded’ 1.0 and ‘Warhammer 40,000: Boltgun 2’ alongside 10 new games this week.
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DLSS 4.5 Controls GeForce NOW

Dial in the next gaming session this GFN Thursday. New NVIDIA DLSS 4.5 controls give GeForce NOW members more choice over how supported games look and perform in the cloud, even without the latest hardware.

Then, step into the Shroud as Keen Games’ Enshrouded leaves early access with its 1.0 release, or let the bolts fly in Warhammer 40,000: Boltgun 2. Both are streaming on GeForce NOW at launch.

With 10 new games joining the cloud this week, members can put the new controls to work in supported titles and keep playing across supported devices without downloads, installs or expensive hardware upgrades.

Fine-Tune the Cloud With DLSS 4.5 Controls

GeForce NOW 4.5 Controls
More control, more cloud power.

NVIDIA DLSS 4.5 controls are now available on GeForce NOW, giving members more choice over how supported games look and perform in the cloud, even without the latest hardware. DLSS Super Resolution sharpens image quality, while Dynamic Multi Frame Generation delivers lower latency and reduces stutter for smoother streaming, and Ray Reconstruction enhances ray-traced visuals. In addition, Ultimate members streaming on GeForce RTX 5080-powered cloud rigs benefit from the maximum available options, including Dynamic Multi Frame Generation up to 4X.  

From James Bond’s globe-trotting missions in 007 First Light — now with path tracing support — to CONTROL Resonant’s reality-bending Manhattan and the shadowy scares of Resident Evil Requiem, the controls help fine-tune supported games for image quality, responsiveness or a preferred balance between the two.

These new settings are available in the GeForce NOW app under settings, for Windows, macOS, Chrome OS and Steam OS platforms. Members can read here for more details on using the feature with their membership tier, and more information on how to get the smoothest cloud game streaming for some games on GeForce NOW.

Rise, Flameborn

Enshrouded 1.0 brings the co-op survival action role-playing game out of early access and into its full release. Rise as a Flameborn, the last ember of hope of a dying race, and venture into a vast world of survival, action and role-playing, where a corrupting fog has consumed a once-beautiful kingdom.

The title brings improvements to existing systems, alongside expansions in combat with nine new spells, new mage and archer skills, reworked wands and upgradeable Eternal spells and arrows. New enemy variants keep encounters fresh, while a new biome raises the player level cap to 50 and equipment cap to 55. 

GeForce NOW offers Enshrouded 1.0 ready to play in the cloud at launch across supported devices. Skip the 60GB local install to save precious storage space, then step into the Shroud without waiting for downloads or needing to make room for the update.

Let the Bolts Fly

Warhammer 40,000: Boltgun 2 is now streaming on GeForce NOW. The brutal, fast-paced sequel to the retro first-person shooter brings more enemies, more weapons and new ways to purge.

Picking up directly after the original game, a branching single-player campaign sends the fight to grimdark new worlds.

Choose between the formidable Sternguard Veteran Malum Caedo and the swift Sister of Battle Nyra Veyrath, each with distinct abilities, weapons and play styles. From towering hive cities to jungle mangrove swamps, new enemy types await in every biome.

GeForce NOW keeps the campaign ready in the cloud. No local rig upgrades or game installs stand between members and the fight — the Emperor’s work waits for no loading bar.

In addition, members can look for the following joining the GeForce NOW library:

  • Deep Dish Dungeon (New release on Steam, Oct. 13)
  • Planet Zoo 2 (New release on Steam, Oct. 13)
  • Total War: SHOGUN 2 – Complete Edition (New release on Steam, Oct. 13)
  • Valor Mortis (New release on Steam, Oct. 13)
  • Among the Trolls (New release on Steam, Oct. 14)
  • over the hill (New release on Steam, Oct. 14)
  • Warhammer 40,000: Boltgun 2 (New release on Steam, Oct. 14)
  • Beyond These Stars (New release on Steam and Xbox, Oct. 15), available on Game Pass
  • Tenebris Somnia (New release on Steam, Oct. 16)
  • The Witcher 3: Wild Hunt – Remastered (Xbox), available on Microsoft Store

Also this week, the performance of DLSS 5’s 3D-Guided Neural Rendering model is improving by 2X, enabling even more gamers to enjoy DLSS 5’s transformative uplift in lighting and materials at high frame rates and settings. The new, more performant DLSS 5 model will debut in NBA 2K27 on Oct. 16 on GeForce NOW, GeForce RTX 50 Series GPUs and RTX Spark laptops.

Dates listed above reflect when games are released on their respective stores. GeForce NOW availability may vary, as games are onboarded after they’re released and added throughout the week. Keep an eye on GeForce NOW channels and GFN Thursdays for availability updates to announced titles.

Gamers who want to test out the new 4.5 controls and high-performance GeForce NOW cloud gaming can start with a day pass to try premium cloud gaming before committing to a membership. Better yet, the cost of the day pass can be applied toward a first monthly membership — making it easy to try GeForce RTX-powered cloud gaming with the latest releases, then level up for more.

What’s on the playlist this weekend? Let us know on X or in the comments below.

Rally Up: ‘Gears of War: E-Day’ Launches on GeForce NOW

Plus, discover 10 new games streaming from the cloud this week.
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Gears of War on GeForce NOW

Gears of War: E-Day leads the charge on GeForce NOW this week, bringing Marcus Fenix and Dom Santiago’s first fight against the Locust Horde to the cloud with GeForce RTX-powered performance.

A new way to join the action is also coming: Fire TV users will soon be able to purchase GeForce NOW memberships directly through Amazon, creating a more seamless path from device setup to gameplay. Keep an eye out for availability in the coming weeks.

There’s more in store this GFN Thursday, with the cloud serving up 10 games, including seven new releases.

Emergence Day Is Here

Gears of War: E-Day is now streaming on GeForce NOW following its global release on Tuesday, Oct. 6. Set 14 years before the original Gears of War, the prequel follows Marcus Fenix and Dom Santiago as they confront the terrifying arrival of the Locust Horde on Emergence Day.

The series’ brutal combat, desperate survival and larger-than-life action return with a new origin story for the legendary partnership. Ultimate members can take on the Horde with GeForce RTX 5080-class performance in the cloud, plus technologies including NVIDIA DLSS and NVIDIA Reflex.

From campaign missions to cooperative and competitive modes, GeForce NOW keeps the fight ready across low-power laptops, Macs, mobile devices, handhelds, Firefox and other browsers, and more — no massive downloads or expensive gaming rig required.

New on the Cloud Menu

Members can look forward to the following games joining the GeForce NOW library this week:

  • Gears of War: E-Day (New release on Steam and Xbox, Oct. 6), available on Game Pass
  • STAR WARS: Galactic Racer (New release on Steam, Oct. 6)
  • Clive Barker’s Hellraiser: Revival (New release on Steam, Oct. 8)
  • Forever Ago (New release on Steam, Oct. 8)
  • Order of the Sinking Star (New release on Steam, Oct. 8)
  • Silver Pines (New release on Steam, Oct. 8)
  • Permafrost (New release on Steam, Oct. 9)
  • Graveyard Keeper 2 (Steam)
  • Solasta II (Steam)
  • Tyr (Steam)

The Xbox version of Dune: Awakening didn’t join GeForce NOW in September as previously shared. Stay tuned to GFN Thursday for updates on game availability.

Dates listed above reflect when games are released on their respective stores. GeForce NOW availability may vary, as games are onboarded after they are released and added throughout the week. Keep an eye on GeForce NOW channels and GFN Thursdays for availability updates on announced titles.

Gamers who want to test out high-performance GeForce NOW cloud gaming can start with a day pass to try premium cloud gaming before committing to a membership. Better yet, the cost of the day pass can be applied toward a first monthly membership — making it easy to try GeForce RTX-powered cloud gaming with the latest releases, then level up for more.

What’s on the play list this weekend? Let us know on X or in the comments below.