Digitalization: A Game Changer for the Auto Industry

NVIDIA automotive partners describe how digitalization is redefining productivity, cost-efficiency and innovation.
by Katie Young

The fusion of the physical and digital worlds is reshaping the automotive industry. NVIDIA’s automotive partners are using digitalization to transform every phase of the product lifecycle — evolving primarily physical, manual processes into software-driven, AI-enhanced digital systems.

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Digitalization: A Game Changer From End to End

Kaivan Karimi, global partner strategy lead at Microsoft, observes that companies are achieving “huge” results from “digitizing the physical entity, running simulations and rendering in 3D, whether it’s factory automation or modernizing the design and development of the car.”

Brian Ullem, vice president of engineering at Capgemini, explains that, with “the 30,000 parts that go into a car, it takes approximately five years to develop a vehicle end to end. Instead of building 50 or 100 cars, we can use digitalization to simulate without having to build prototypes. That saves a lot of time and money in the process.”

Thomas Mueller, chief technology officer of engineering at Wipro, adds that with digitalization, “we are now able to run simulations at a low cost…and improve the user experience.”

Simulation: Critical for Autonomous Driving

“Simulation is crucial to the development of autonomous systems,” says Ziv Binyamini, CEO of Foretellix. “On one hand, you need the real world, but this is highly costly. So you have to complement it with the ability to simulate a virtual world where everything is possible. And then you can, in a very cost-effective way, iterate quickly and ensure the system operates under all of these conditions.”

Simulation “gives our customers the power to validate their ADAS or autonomous systems virtually — with highly accurate sensors in the camera, lidar and radar domains — without having to rely on actual physical drives,” adds Tony Karam, global sales director at Ansys.

Austin Russell, founder and CEO of Luminar, agrees that “simulation is absolutely critical for autonomous driving. It’s great to see the work that NVIDIA has been doing in that domain, with not just the hardware but also the software.”

NVIDIA Omniverse: The Digital-Physical Convergence

“Software is a new component in the value proposition,” notes Walid Negm, chief technology officer of product engineering at Deloitte. The companies that will “survive and thrive are going to have to become much more efficient using the digital-physical convergence. The Omniverse experience is going to be important for the automotive sector.”

Shiv Tasker, global vice president of engineering at Capgemini, adds that the “visualization and production of digital twins relies on an efficient, high-performance infrastructure as well as the platforms that make it easy for customers to adopt the technology.”

Omniverse “will allow your worldwide team to simultaneously collaborate,” says Karimi of Microsoft. “Design engineers, migration engineers, test engineers — everybody collaborates simultaneously. That’s the power of NVIDIA Omniverse.”

Learn more about the NVIDIA DRIVE platform and how it’s helping industry leaders redefine transportation.

Join NVIDIA at GTC from March 18-21 in San Jose, Calif., to learn more about digitalization in the automotive industry.